Interpersonal and Small Group Communication Commons^™

Love-Bombing: A Narcissistic Approach To Relationship Formation, Claire C. Strutzenberg, Jacquelyn D. Wiersma-Mosley, Kristen N. Jozkowski, Jennifer N. Becnel

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

The current study examined the relationship between attachment style, self-esteem, and narcissism as they pertain to behavioral tendencies, termed love-bombing behaviors, among a sample of young adult millennials. Love-bombing was identified as the presence of excessive communication at the beginning of a romantic relationship in order to obtain power and control over another’s life as a means of narcissistic self-enhancement. Millennials have shown a drastic increase in narcissism compared to generations prior, and the need for psychological services on college campuses has also increased. This study sought to establish empirical evidence for the presence of love-bombing behaviors amongst millennials as …