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- 4.12 Risk and crisis communication (8)
- 5.01 News media coverage (5)
- 4.02 Communications in industry (3)
- 4.05 Public relations (3)
- 4.10 Message development/testing (3)
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- 4.13 Public opinion (3)
- Framing (3)
- Science communication (3)
- 4.08 Social marketing, educational/public information campaigns (2)
- 4.11 Issues management (2)
- 7.00 RESEARCH/MANUSCRIPT TYPE (2)
- 7.02 Empirical-analytic methods (2)
- 7.03 Communication theory, models (2)
- COVID-19 (2)
- Crisis communication (2)
- Health communication (2)
- Risk Communication (2)
- Risk communication (2)
- Rural health (2)
- Rural opioid (2)
- Social Media (2)
- Social media (2)
- 1.04 Nonformal/extension education and outreach (1)
- 4.00 MEDIA RELATIONS, MARKETING, LEADERSHIP AND MANAGEMENT (1)
- 4.03 Communications management (1)
- 4.04 Media relations (working with news media) (1)
- 4.06 Communication campaigns (1)
- 4.07 Marketing, advertising (1)
- 5.04 Journalistic story-telling (print, photo, audio-visual, multimedia) (1)
- 6.01 Communication to diverse audiences (1)
Articles 1 - 17 of 17
Full-Text Articles in Health Communication
Changes In The Information Uses And Gratifications Of Virtual Communications For Kansas State Research And Extension Agents During The Covid-19 Pandemic, Katie E. Messerla, Katherine J. Starzec, Brandie Disberger, Elaine Johannes
Changes In The Information Uses And Gratifications Of Virtual Communications For Kansas State Research And Extension Agents During The Covid-19 Pandemic, Katie E. Messerla, Katherine J. Starzec, Brandie Disberger, Elaine Johannes
Journal of Applied Communications
Kansas State Research and Extension (KSRE) staff have experienced many changes due to the COVID-19 pandemic such as remote work requirements and technology adaptations. The purpose of this study was to determine changes in the use of virtual communications used by K-State Research and Extension agents’ internal communications as a result of the COVID-19 pandemic. This study was guided by uses and gratifications theory to understand Extension agents’ intensity of use of virtual communications channels for internal communications and the effectiveness of virtual communication channels for workplace communication needs. Through a quantitative Qualtrics survey (n = 99) with a …
Minnesota State Parks And Trails’ Use Of Facebook To Communicate Health And Safety Information During The Covid-19 Pandemic, Garrett M. Steede, Sahil S. Kamat
Minnesota State Parks And Trails’ Use Of Facebook To Communicate Health And Safety Information During The Covid-19 Pandemic, Garrett M. Steede, Sahil S. Kamat
Journal of Applied Communications
During the COVID-19 pandemic, state park visitation increased to levels above previous years. While navigating the pandemic, natural resource communicators took to social media to communicate about how COVID-19 was impacting park services and operations. We examined how the Minnesota State Parks and Trails (MSPT) engaged in health communication using Facebook over the first two years of the COVID-19 pandemic. We used quantitative content analysis to measure content and engagement on the N = 105 posts made by the MSPT from 2020 - 2022 regarding COVID-19. Results provide an understanding as to how natural resource communicators engaged in health communication …
What Now: The Role Of Attitude And Communicative Actions When Making Decisions During A Disease Crisis, Ashley Mcleod-Morin, Lauri Baker, Angela B. Lindsey, Lisa K. Lundy, Ricky Telg
What Now: The Role Of Attitude And Communicative Actions When Making Decisions During A Disease Crisis, Ashley Mcleod-Morin, Lauri Baker, Angela B. Lindsey, Lisa K. Lundy, Ricky Telg
Journal of Applied Communications
During a crisis such as the COVID-19 pandemic, organizations often communicate about a risk to encourage people to take particular protective actions, and the decision-making process about protective actions can be especially complex. It is important to determine how organizations can encourage specific behaviors and, as such, this study sought to investigate how attitudes and communicative actions influenced behavior related to recommendations from the CDC during the COVID-19 pandemic. To address the purpose of this study, an online quantitative survey was distributed to United States residents during the COVID-19 pandemic. Results from this study reveal that attitude and transmission and …
Exploring The Social Media Health Information Seeking Patterns Of Rural Residents To Provide Communication Strategies For Extension, Catherine Sanders, Kristin Gibson, Allison R. Byrd, Tatevik Markosyan, Alexa J. Lamm
Exploring The Social Media Health Information Seeking Patterns Of Rural Residents To Provide Communication Strategies For Extension, Catherine Sanders, Kristin Gibson, Allison R. Byrd, Tatevik Markosyan, Alexa J. Lamm
Journal of Applied Communications
Communication capacity development is critical for Extension professionals, who work to bring agricultural and health research to the public. With social media being an almost ubiquitous communication channel, it has immense potential as a health communication resource for diverse and rural audiences. The current study, guided by an audience segmentation framework, explored the health communication patterns on social media of rural Georgia residents across demographic characteristics through a non-probability opt-in sampling online survey. Cluster analyses of social media users revealed three distinct groups: low, medium, and high users. Descriptive characteristics of each cluster were presented, to guide Extension health communication …
"You Know, The South Is A Breeding Ground For Gluttony": A Qualitative Evaluation Of Dissonance Between Christian Beliefs And Eating Habits, Karli S. Yarber, Jefferson D. Miller, Jill Rucker, Lora Walsh
"You Know, The South Is A Breeding Ground For Gluttony": A Qualitative Evaluation Of Dissonance Between Christian Beliefs And Eating Habits, Karli S. Yarber, Jefferson D. Miller, Jill Rucker, Lora Walsh
Journal of Applied Communications
This research is intended to initiate understanding of how obesity in the South persists even though the majority of inhabitants subscribe to a faith that discourages unhealthy lifestyles. Grounded in the Cognitive Dissonance Theory, this study examined Protestant evangelical Christians in the South (N = 11), who participated in semi-structured interviews. The first emergent theme was that, to these Southerners, the purpose of food is for sustenance and survival, as well as for bringing people together. Most participants reported having an average level of knowledge of nutrition and health. Furthermore, participants generally agreed that marketing or educational efforts had little …
Factors Influencing Public Perception Of Science, Taniya Jayani Koswatta, Gary Wingenbach, Holli R. Leggette
Factors Influencing Public Perception Of Science, Taniya Jayani Koswatta, Gary Wingenbach, Holli R. Leggette
Journal of Applied Communications
Our literature review identified factors influencing public perception of science within the context of science communication. We analyzed 40 studies using an integrative literature review method and found that most research about public perception of science was conducted in developed countries’ contexts. We identified five categories of factors that influence public perception: Type of science, audience beliefs, socio-demographics, source of communication, and environment. We observed the type of science is the fundamental factor that determines the influence of other factors. Audience belief factors are the most influential factor theme. We also noticed that factors act as confounding and/or mediating variables …
A Culture Of Fire: Identifying Community Risk Perceptions Surrounding Prescribed Burning In The Flint Hills, Kansas, Zoey Rosen, Giovanna Henery, Kellin D. Slater, Olivia Sablan, Bonne Ford, Jeffrey R. Pierce, Emily V. Fischer, S. L. Magzamen
A Culture Of Fire: Identifying Community Risk Perceptions Surrounding Prescribed Burning In The Flint Hills, Kansas, Zoey Rosen, Giovanna Henery, Kellin D. Slater, Olivia Sablan, Bonne Ford, Jeffrey R. Pierce, Emily V. Fischer, S. L. Magzamen
Journal of Applied Communications
In the Flint Hills region of eastern Kansas, there is a long tradition of spring prescribed burns. However, air quality concerns in downwind communities have sparked conversation regarding the environmental and social impacts of these burns. This study aimed to identify the risk perceptions associated with prescribed burns using two theoretical frameworks: the social amplification of risk framework and the protective action decision model. In April 2022, we conducted 18 in-depth, semi-structured interviews with Flint Hills community members from different social stations. Participants identified several benefits of prescribed burns: cattle production gains, invasive species management, prairie ecological health maintenance, and …
Rural Redemption: A Model To Help Understand The Perspectives Of Rural Americans Related To Vaccine Science, Lauri Baker, Ashley Mcleod-Morin, Chen-Xian Yang, Audrey E. H. King, Shelby Thomas, Kristina Boone
Rural Redemption: A Model To Help Understand The Perspectives Of Rural Americans Related To Vaccine Science, Lauri Baker, Ashley Mcleod-Morin, Chen-Xian Yang, Audrey E. H. King, Shelby Thomas, Kristina Boone
Journal of Applied Communications
Rural communities are vital to the foundation of American agriculture and are currently disproportionately affected by health and environmental challenges that will require broad scientific solutions. Cooperative Extension professionals and agricultural communicators are increasingly tasked with communicating about the science surrounding these topics and need effective tools for determining strategic communication tactics to influence personal behaviors. The purpose of this study was to understand the role of community-based social marketing (CBSM) concepts and trust in science on rural Americans’ intentions and attitudes toward the COVID-19 vaccine. A hypothesized model was developed that included concepts of CBSM, trust in science, intentions, …
Reporting A Rural Reality: A Case Study Of An Agricultural Newspaper’S Series On The Rural Opioid Epidemic, Cara R. Lawson, Courtney Meyers, Amy Boren, Erica Irlbeck, Amber Mccord
Reporting A Rural Reality: A Case Study Of An Agricultural Newspaper’S Series On The Rural Opioid Epidemic, Cara R. Lawson, Courtney Meyers, Amy Boren, Erica Irlbeck, Amber Mccord
Journal of Applied Communications
Opioid drug abuse has created an epidemic recognized as a public health emergency in 2017, and the detrimental impacts of this epidemic have reached into rural America. When it comes to presenting information via the mass media, communications professionals serve as gatekeepers for what information is passed on to media consumers. Additionally, news organizations place certain degrees of importance upon issues through the amount of coverage dedicated to an issue. In late 2016, when the Farm and Dairy newspaper editorial staff decided to dedicate a vast amount of time and resources to covering Ohio and Pennsylvania’s rural opioid epidemic, a …
Framing Friction: A Content Analysis Investigating How The Cdc Framed Social Media Communication With The Public During The Covid-19 Pandemic, Michaela Kandzer, Valentina Castano, Lauri M. Baker, Ashley Mcleod-Morin
Framing Friction: A Content Analysis Investigating How The Cdc Framed Social Media Communication With The Public During The Covid-19 Pandemic, Michaela Kandzer, Valentina Castano, Lauri M. Baker, Ashley Mcleod-Morin
Journal of Applied Communications
The novel coronavirus was first discovered in Wuhan, China in December 2019. This zoonotic disease quickly spread through over 100 countries, including the U.S. The World Health Organization (WHO) declared a global health emergency by the end of January 2020. Soon after, many U.S. states issued mandatory stay-at-home orders, which caused adverse effects for agricultural businesses and food supply chains. During this crisis, the Centers for Disease Control and Prevention (CDC) shared information through social media platforms such as Facebook. This study sought to understand how the CDC framed direct communication to the public about issues related to COVID-19 using …
U.S. Geographic Differences In Media Source Use During Covid-19 Shelter In Place Orders, Allison R. Fortner, Kristin Gibson, Alexa Lamm
U.S. Geographic Differences In Media Source Use During Covid-19 Shelter In Place Orders, Allison R. Fortner, Kristin Gibson, Alexa Lamm
Journal of Applied Communications
United States news access patterns may have influenced distribution of misinformation in the COVID-19 infodemic, emphasizing the necessity of targeted communication to increase health literacy during a crisis. This study used sense-making theory to explore information-seeking behaviors of U.S. residents during COVID-19 shelter in place orders. This purpose of this study was to identify media outlets used by U.S. residents to access COVID-19 information and determine if access differed according to geographic region. A representative survey of U.S. residents aged 18 or older (N = 1,048) revealed the mainstream media outlets used most were domestic government-based sources. Northeastern …
Emotion And Virality Of Food Safety Risk Communication Messages On Social Media, Xiaojing (Romy) Wang, Xiaoli Nan, Samantha J. Stanley, Yuan Wang, Leah Waks, David Broniatowski
Emotion And Virality Of Food Safety Risk Communication Messages On Social Media, Xiaojing (Romy) Wang, Xiaoli Nan, Samantha J. Stanley, Yuan Wang, Leah Waks, David Broniatowski
Journal of Applied Communications
This study investigates how the emotional tone of food safety risk communication messages predicts message virality on social media. Through a professional Internet content tracking service, we gathered news articles written about the 2018 romaine lettuce recall published online between October 30th and November 29th, 2018. We retrieved the number of times each article was shared on Twitter and Pinterest, and the number of engagements (shares, likes, and comments) for each article on Facebook and Reddit. We randomly selected 10% of the articles (n = 377) and characterized the emotional tone of each article using machine learning, …
Individual Depictions, Causes, And Consequences: Effects Of Media Frames On Perceptions Toward The Rural Opioid Epidemic, Cara Lawson, Courtney Meyers, Amber Mccord, Erica Irlbeck, Amy Boren
Individual Depictions, Causes, And Consequences: Effects Of Media Frames On Perceptions Toward The Rural Opioid Epidemic, Cara Lawson, Courtney Meyers, Amber Mccord, Erica Irlbeck, Amy Boren
Journal of Applied Communications
Rural America faces challenges unique from other parts of the United States with vulnerabilities leaving its potential resilience at risk. In particular, issues associated with public health leave many in rural communities in lack of needed care and resources to maintain a healthy lifestyle. The rural opioid epidemic has added greater challenges to an already fragile rural health system. The mass media has for many decades served as a vessel for health promotion and health campaigns have been successful at changing levels of knowledge. Given that acceptance or action on an issue can be a result of how the message …
Looking For Information: An Exploratory Analysis To Explain Public Information-Seeking Behaviors About Mosquito Control, Shelli D. Rampold, Melissa Cater, Ricky W. Telg
Looking For Information: An Exploratory Analysis To Explain Public Information-Seeking Behaviors About Mosquito Control, Shelli D. Rampold, Melissa Cater, Ricky W. Telg
Journal of Applied Communications
Mosquitoes pose substantial risks in communities worldwide, and the extent and type of such risk may vary across communities and regions. The integrated mosquito management approach integrates multidisciplinary methods into practical strategies tailored to local communities. Reduction of mosquito larval sources via community engagement in at-home mosquito control behaviors is a key component of this approach. Best methods of communicating information to the public to foster knowledge and motivation to engage in local mosquito control efforts. The purpose of this descriptional, correlational study was to describe the Florida public’s mosquito control information search behaviors, as well as examine factors that …
Country Crisis: A Content Analysis Of Rural Opioid Epidemic News Coverage, Cara R. Lawson, Courtney Meyers
Country Crisis: A Content Analysis Of Rural Opioid Epidemic News Coverage, Cara R. Lawson, Courtney Meyers
Journal of Applied Communications
The spread of non-prescription opioid abuse has increased to the point that a person is now more likely to die from an accidental overdose than an automobile accident. Rural areas have been hit particularly hard, and many farmers indicate direct impacts resulting from the opioid epidemic. Researchers have recognized the role of the media in communicating complicated issues and influencing potential solutions. This study analyzed the frames and sources used to communicate issues regarding the rural opioid epidemic in The New York Times and five additional newspapers from states most affected by the opioid epidemic. A total of 115 news, …
Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg
Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg
Journal of Applied Communications
Hurricane Michael hit the Florida panhandle as a category five hurricane on October 10, 2018. One of the risks after a hurricane is the spread of mosquito-borne disease due to standing floodwaters, which provide perfect breeding grounds for mosquitoes. People often turn to social media during times of crisis to receive up-to-date information. Therefore, there is a need to understand how to use social media to communicate about risks after a natural disaster. The purpose of this study was to explore how Twitter was used to communicate about mosquito control before and after Hurricane Michael and was guided by the …
Analyzing Media Coverage Of Agricultural Health And Safety Issues, Lisa K. Lundy, Tiffany M. Rogers-Randolph, Angela B. Lindsey, Clay Hurdle, Heather Ryan, Ricky W. Telg, Tracy Irani
Analyzing Media Coverage Of Agricultural Health And Safety Issues, Lisa K. Lundy, Tiffany M. Rogers-Randolph, Angela B. Lindsey, Clay Hurdle, Heather Ryan, Ricky W. Telg, Tracy Irani
Journal of Applied Communications
Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of …