Uses And Gratifications Within Amc’S Mad Men, Bryce Wadsworth

Capstone Showcase

The Uses and Gratifications theory is used all throughout the field of communications and media studies. In this case, I breakdown the structure of AMC TV's Mad Men and analyze the ways in which they capture their audience and encourage engagement outside of watching the show itself.

The Pink And Blue Problem: Altercasting In Gendered Advertising, Abigail Benn

Capstone Showcase

When you meet a baby for the first time, and you don’t know its sex, if its wearing pink clothes, most people will automatically assume it’s a girl; or if they’re wearing blue clothes, it’s automatically a boy. The pink and blue problem is the enforcing of gender stereotypes through color, associated roles, and imagery. The root of this problem is that many people are unaware of the difference between “sex” and “gender”, and that they can be mutually exclusive. Your sex is the body you’re born with, and all the parts that come with it, while your gender is …

The Cultivation Theory And Reality Television: An Old Theory With A Modern Twist, Jeffrey Weiss

Capstone Showcase

George Gerbner, a Hungarian-born professor of communication, founded the cultivation theory, one of the most popular and regarded theories in the communications world. Developed in the mid 20th century, the theory focus on the long-term effects of television on people. Longer exposure to signs, images and people on television cultivates their perception of reality in the real world. The television became a household staple during this time. Families often spent time together watching programming together, however, it played out different effects for each person. Television's constant visual and auditory stimulation on a person made it easier to cultivate certain messages, …

The Evolution Of Revenge: Genre, Feminist Theory And Jennifer’S Body, Sophia Birks

Capstone Showcase

The representation and proliferation of violence against women in media, when applying genre theory, reflects the social climate of rape culture and the social response to sexual violence. Looking at the Rape-Revenge genre through the scope of Feminist Theory, the only way to reintroduce female agency into a trauma led narrative is to reclaim the tropes used to perpetuation female exploitation and a popular culture ambivalent to male on female violence. Within this subversion and deconstruction, a genre benefiting from female trauma finally includes an honest artistic retelling of that female experience. With the intention of the creator in line …

Of Fire And Stars And Queer Desires: What A Queer Ya Fantasy Novel Represents About Queer Experiences, Savannah Munholland

Capstone Showcase

This paper analyzes the queer YA novel "Of Fire and Stars" by Audrey Coulthurst within the framework of queer theory and representation theory to find what a novel written by a queer author says about queer desires and experiences.

Habermas, The Public Sphere, And Wikileaks: The Public Sphere And The Right To Know, Mary Murray

Capstone Showcase

Jürgen Habermas, a German theorist, coined the public sphere as a place where citizens could interact, study, and debate issues together outside the realm of the home or family, which was defined as the private sphere. The public sphere can also be seen as a “manifestation of citizen sovereignty”. At its core, Habermas centered the public sphere around feudalism and the shift of one all-powerful individual reigning and representing the public to those citizens under the control of the state. Some critics argue voices encouraging the minorities were actually private voices leaking into the public sphere, while others argue the …