Communication Technology and New Media Commons^™

Understanding The Consumption Of Antimicrobial Resistance–Related Content On Social Media: Twitter Analysis, Hyunuk Kim, Chris R. Proctor, Dylan Walker, Ronan R. Mccarthy

Business Faculty Articles and Research

Background: Antimicrobial resistance (AMR) is one of the most pressing concerns in our society. Today, social media can function as an important channel to disseminate information about AMR. The way in which this information is engaged with depends on a number of factors, including the target audience and the content of the social media post.

Objective: The aim of this study is to better understand how AMR-related content is consumed on the social media platform Twitter and to understand some of the drivers of engagement. This is essential to designing effective public health strategies, raising awareness about antimicrobial …

Digital Journalism Within The Framework Of Higher Education Public Relations: A Case Study And Manual For Creating Online Feature Stories To Engage Prospective Students, Hunter Desimone

Seton Hall University Dissertations and Theses (ETDs)

Higher education institutions (HEI) are facing increasing competition for student enrollment. Studies indicate that websites are now the main source of a prospective student’s information-gathering process, but little research has been done on how higher education institutions can operationalize their websites as functions of public relations to persuade prospective students to apply. This project investigates how concepts of digital journalism can be used to create online feature stories that engage prospective students. A case study was conducted that included an examination of digital journalism literature, an analysis of digital journalism and public relations textbooks, and a content analysis of college …

Building Engagement In Facebook: A Case Study With Utah State University Extension Sustainability, Kenna R. Kesler, Kelsey Hall, Debra Spielmaker, Roslynn G. H. Brain Mccann

Journal of Applied Communications

In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. …

Evaluating Audience Engagement Of An Immersive Performance On A Virtual Stage, Victoria J. Kraj, Thomas Maranzatto, Joe Geigel, Reynold Bailey, Cecillia Ovesdotter Alm

Frameless

Presenting theatrical performances in virtual reality (VR) has been an active area of research since the early 2000's. VR provides a unique form of storytelling, which is made possible through the use of physically and digitally distributed 3D worlds.

We describe a methodology for determining audience engagement in a virtual theatre performance. We use a combination of galvanic skin response (GSR) data, self-reported positive and negative affect schedule (PANAS), post-viewing reflection, and a think aloud method to assess user reaction to the virtual reality experience.

In this study, we combine the implicit physiological data from GSR with explicit user feedback …

Story Sharing In A Digital Space To Counter Othering And Foster Belonging And Curiosity Among College Students, Gina Baleria

Journal of Media Literacy Education

The purpose of this exploratory qualitative study was to discover how a single, relational intervention in a digital space focused on civil, respectful conversation across difference might influence digital media literacy (DML) among college students, with the goal of increasing college students’ sense of belonging and level of curiosity. The researcher used a phenomenological approach, exploring and describing the lived experiences of students who participated in a micro-engagement with an other through interviews (Creswell, 2014). This study investigated the main question: (a) How does a semi-structured, relational micro-intervention focused on civil, respectful conversation across difference influence college students’ sense of …

Informal Science Engagement Via Extension Exhibits: A Pilot Evaluation Of Adult State Fairgoers’ Experiences, Attitudes, And Learning At Raising Nebraska, Jamie Loizzo, Nathan W. Conner, Karen J. Cannon Ph.D., Elizabeth Janning, Jeffrey Rollins

Journal of Applied Communications

Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension …

Youth And The City: Reflective Photography As A Tool Of Urban Voice, Roman Gerodimos

Journal of Media Literacy Education

YYoung people’s engagement with urban public space has been facing a number of obstacles that reflect a lack of understanding of their needs, values and priorities. The emergence of digital devices and social media as integral elements of youth culture adds further urgency to the need to understand how young people themselves visually articulate their perceptions of life in the city. Bringing together elements from urban studies, youth studies and digital media literacy, this paper puts forward a pedagogic and research approach that aims to facilitate youth engagement with urban landscapes and the community. Participatory photography was used a tool …

Reconceptualizing The Work Of A Content Provider For An Online Audience: A Case Study For How Pedagogical Strategies Can Provide Models Of Engagement For Producers Of Entertainment, Diane Cooke

English Theses & Dissertations

With the interconnectivity of the Internet, and the availability of affordable media compositional tools, the proliferation of online media continues to grow exponentially. However, each day is still comprised of a fixed 24 hours, with far fewer hours spent in active media consumption. Considering the global potential for content to be found (Moreville), discovered (Cormier) or spread (Jenkins), content providers are looking for ways to attract, cultivate and hopefully expand their audiences amid all this digital clutter. In the field of entertainment, this challenge is complicated when small content providers are not aligned with an online, curated network such as …

What Can Libraries Learn From The Future Of Public Media?, Chris Kretz

Urban Library Journal

The world of public media has much in common with the world of libraries. Both are made up of outward-facing, civic-minded people and systems, mission-driven to educate, serve, and engage a diverse community of users. This paper examines the current state of public media, both radio and television, to outline the problems being faced, the debates within the profession, and the strategies being pursued to ensure relevance and effectiveness for the industry. Understanding how public media is adapting and innovating in response to changing user behaviors and technological disruption can help inform decision-making in libraries of all types. This paper …

Fifteen Years Of Talk: Newspaper Discourses On Ireland's Interactive Science Museum, Marguerite Barry

Irish Communication Review

No abstract provided.

Australian Higher Education Institutions Transforming The Future Of Teaching And Learning Through 3d Virtual Worlds, Sue Gregory, Brent Gregory, Matthew Campbell, Helen Farley, Suku Sinnappan, Shannon Kennedy-Clark, David Craven, Deborah Murdoch, Mark Jw Lee, Denise Wood, Jenny Grenfell, Angela Thomas, Kerrie Smith, Ian Warren, Heinz Dreher, Lindy Mckeown, Allan Ellis, Matthew Hillier, Steven Pace, Andrew Cram, Lyn Hay, Scott Grant, Carol Matthews

Shannon Kennedy-Clark

What are educators‟ motivations for using virtual worlds with their students? Are they using them to support the teaching of professions and if this is the case, do they introduce virtual worlds into the curriculum to develop and/or expand students' professional learning networks? Are they using virtual worlds to transform their teaching and learning? In recognition of the exciting opportunities that virtual worlds present for higher education, the DEHub Virtual Worlds Working Group was formed. It is made up of Australian university academics who are investigating the role that virtual worlds will play in the future of education and actively …

Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments

Social Media And Journalism: What Works Best And Why It Matters, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

As more Americans turn to social media sites for news and information, news organizations respond by using social networks as platforms to deliver content. This study examines how news outlets use social media platforms, the positive impact and concerns raised by social media use, and the best practices editors identify for effective social media use. The study aims to help editors understand which approaches to social media attract audiences and increase reader or audience interaction.

The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton

Hilary Sutton

In 2009 the little known Broadway musical Next to Normal rose to fame through the aid of an unprecedented Twitter campaign conducted by Situation Interactive, a digital marketing agency. The Next to Normal Twitter account gathered over one million followers throughout a six-week campaign in which the Situation Interactive team joined forces with the book writer and lyricist of Next to Normal to recreate the plot in one hundred and forty-character snippets. By analyzing the data collected the researcher cultivates a collection of best practices for running a successful Twitter marketing campaign for a live experience. Key Terms: Twitter, Broadway, …

Community Flood Education And Awareness In Fairfield City (Report), Neil Dufty

Neil Dufty

No abstract provided.

Sea No Evil, Hear No Evil - Community Engagement On Adaptation To Sea Level Change, Neil Dufty, Heather Stevens, Stuart Waters, Greg Giles

Neil Dufty

No abstract provided.

Twitris+: Social Media Analytics Platform For Effective Coordination, Gary Alan Smith, Amit P. Sheth, Ashutosh Sopan Jadhav, Hemant Purohit, Lu Chen, Michael Cooney, Pavan Kapanipathi, Pramod Anantharam, Pramod Koneru, Wenbo Wang

Kno.e.sis Publications

Twitris+ is a Semantic Social Media analytics platform to provide technologies for analyzing large-scale social media streams across Spatio-Temporal-Thematic (STT) and People-Content-Network (PCN) dimensions. It provides holistic situational awareness from one interface and enables organizational actors to engage in well-coordinated ways for desired tasks during emergency response.

Social Networking, Learning, And Civic Engagement: New Relationships Between Professors And Students, Public Administrators And Citizens, Angela M. Eikenberry

Public Administration Faculty Publications

Social networking is increasingly ubiquitous, and there is growing demand for professors and public administrators to use social networking to engage with students and citizens in new and more collaborative ways. However, using such tools effectively poses challenges for professors and public administrators. The focus of this paper is to explore the implications of using social networking for learning, professor-student relationships, and civic engagement. Using social networking applications in public affairs classrooms may provide an opportunity for professors to connect with students in new ways to enhance student empowerment and learning and enable students to learn how to more effectively …

Learning For Disaster Resilience, Neil Dufty

Neil Dufty

No abstract provided.

Why Are People So Unkind? Unravelling Community Responses To Floodplain And Emergency Management (Powerpoint), Neil Dufty, Mel Taylor, Garry Stevens

Neil Dufty

No abstract provided.

Using Social Media To Build Community Disaster Resilience, Neil Dufty

Neil Dufty

No abstract provided.

Using Social Media For Natural Disaster Resilience (Booklet), Neil Dufty

Neil Dufty

No abstract provided.

Engagement Or Education?, Neil Dufty

Neil Dufty

No abstract provided.

Evaluating Online Dialogue On 'Security', Payal Arora

Payal Arora

This paper explores evaluation strategies to gauge the impact of a novel instructional design on international community participation online. This is done by conceptualizing and devising indicators for measuring “engagement” online amongst marginalized adult communities worldwide. In doing so, a review of online evaluation literature is conducted. In comparing dialogue sessions based on an ongoing traditional model to the new instructional approach, various challenges are faced in “measuring” asynchronous discussion. While the initial findings of marginal increase in engagement with the adapted instructional approach is not sufficient to prove that the new model works, this paper demonstrates various strategies/ challenges …

Roles And Responsiblities For Vicses In Flood Education (Report), Neil Dufty

Neil Dufty

No abstract provided.