Communication Technology and New Media Commons^™

Adapting To Change In The Swiss German Media Industry: Identifying And Developing Competencies Needed By Journalists And Editors To Cope With Future Market Needs - A Collective Case Study, Christiane E. Theiss

Dissertations

The global media industry has undergone a tremendous change and massive upheaval during the last two decades. On the one side, media consumption has changed immensely and on the other side, media convergence appeared, a phenomenon which describes the merge of different media production genres (print, TV, radio, digital).

Using a qualitative collective case study approach, this study was able to explore and depict competencies needed by journalists for coping with media convergence in the Swiss German media industry. The requirements for convergent work are the following seven competency themes: technical skills, social and emotional skills, cognitive skills, writing and …

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …