Communication Technology and New Media Commons^™

The "Othering" Of America: How The Strategic Use Of Crisis And Ressentiment Succeeded In The Trump Era, Laura J. Franklin

Dissertations

The establishment of a crisis theme through public rhetoric often triggers widespread attention, resulting in public concern and media coverage of an issue that could potentially be overblown or deceptive. In right-wing political discourse, this crisis warning is typically delivered by a White male leader with ready access to the powerful news media. An “us versus them” theme often occurs. Within this mode of a hegemonic exclusion, a culture of immigrants or an American minority are often depicted, perhaps aggressively, as a threat: A threat used to motivate, enrage and create the frustrations inherent in ressentiment. This dissertation explores the …

Social Media Usage And Self-Esteem: The Moderating Role Of Media Literacy, Comparison Tendency, And User Motivation, Feng Li

Dissertations

Studies on Facebook and Twitter have shown that social media usage negatively influences individuals’ self-esteem. Many scholars believe media literacy could help reduce this negative impact. Social comparison tendencies and user motivations may also influence this dynamic. The current study is designed to test the moderation effects of media literacy, comparison tendency, and user motivation influencing WeChat Moments usage on individuals’ self-esteem. A group of Chinese college students (N= 299) participated in an online survey. Results show no negative association between WeChat Moments usage and self-esteem. Media literacy only negatively moderates this effect among those who reported having 20-50 friends. …

Digital Equity: Difficulties Of Implementing The 1:1 Computing Initiative In Low-Income Areas, Demetric D. Williams

Dissertations

Successful One-to-One Computing Initiative implementation requires educators to communicate and collaborate effectively with everyone in the learning community. However, other factors such as teacher’s professional development, student’s perception, and parent’s perception often affect the implementation of the One-to-One Computing Initiative. School districts, which serve low-income areas in Mississippi, have difficulties ensuring students and communities have access to the information technology they need to participate outside the school setting. The concept is often called digital equity. However, when officials do not address the capacity, there is a vital threat to the participants’ civic, cultural, employment, lifelong learning, and access to essential …

Social Media, Journalism And Crisis: Twitter Representation Of #Syrianrefugees In Western News Media, Ahmad Khaled Alshallal

Dissertations

Generally, there have been conflicts in the world regarding media coverage especially on #SyrianRefugees in Western media. It is undebatable that the Western states have political stability and peace; thus, they remain better hosts for asylum seekers and other refugees who come in search of greener pastures. However, current trends have hindered such countries from being ideal hubs because citizens have basic fears including those related to national security. Refugee situations have attracted lots of controversies over the years to the point that the concern is evident in the media. This dissertation explores the crisis of Syrian refugees and the …

Crisis Leadership And Management Of Superintendents During The 2017-18 California Wildfires, Dianna Kitamura

Dissertations

Purpose: The purpose of this mixed methods heuristic research study was to discover how school superintendents described their crisis leadership and management experiences during the 2017-2018 wildfires in California through the lens of the Five Critical Tasks of Strategic Crisis Leadership framework of sense making, meaning making, decision-making and coordination, learning, accounting (Boin, 't Hart, Stern, & Sundelius, 2017). Additionally, this study determined the extent to which school superintendents identify their use of the Five Critical Tasks of Strateby Dianna W. Kitamuragic Crisis Leadership framework.

Methodology: This explanatory, sequential mixed methods heuristic research study investigated a quantitative survey and qualitative …

Adapting To Change In The Swiss German Media Industry: Identifying And Developing Competencies Needed By Journalists And Editors To Cope With Future Market Needs - A Collective Case Study, Christiane E. Theiss

Dissertations

The global media industry has undergone a tremendous change and massive upheaval during the last two decades. On the one side, media consumption has changed immensely and on the other side, media convergence appeared, a phenomenon which describes the merge of different media production genres (print, TV, radio, digital).

Using a qualitative collective case study approach, this study was able to explore and depict competencies needed by journalists for coping with media convergence in the Swiss German media industry. The requirements for convergent work are the following seven competency themes: technical skills, social and emotional skills, cognitive skills, writing and …

Trolling Twitter, Eric Vorst

Dissertations

Political polarization is a defining feature of the contemporary American political landscape. While there is little doubt that elite polarization levels have risen dramatically in recent decades, there is some debate over the existence of a corresponding rise in mass polarization. Recent scholarship on mass polarization has cited evidence related to citizens’ positions on public policy issues, party sorting, and geographic polarization; however, questions remain as to the nature and extent of mass polarization in online spaces. Specifically, more needs to be known regarding how expressions of elite polarization influence the formation of polarized communities within social media.

This dissertation …

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

Why Do People Continue Using Facebook: An Empirical Study From The Perspectives Of Technology Adoption And Social Contract, Chen-Wei Chang

Dissertations

Online stalking, identity theft, and other privacy-related issues have become the major reasons that impede users from continuously using their Facebook accounts. To better understand how privacy risks, among other factors, have come into play, in terms of affecting users’ intention to continue using social networking sites, the present study applies three theories (i.e., the unified theory of acceptance and use of technology 2, social contract theory, and technology continuance theory) to develop a new model for Facebook use continuance. An online survey (N = 450) was performed by administrating a random sampling method in January and February of 2014. …

Analysis Of Bloggers’ Usage Of The Web Space In Kyrgyzstan To Engage Civically And Politically, Bahtiyar Kurambayev

Dissertations

This dissertation work seeks to assess the implications of the internet (blogging) in non-democratic Kyrgyz Republic for engaging civically and politically. Existing literature offers contradictory findings about the role of internet in non-democratic countries and Kyrgyz Republic is one of those non-western countries that have been overlooked. To understand how the internet may relate to engagement civically and politically, the author applies survey approach and in-depth interviews to examine the relationship between the internet and engagement by specifically looking at how Kyrgyz bloggers use the web space.

The sample is drawn from student population. The author collected online 132 responses …

External Organizational Identification, Parasocial Relationships, And Social Media Use, Lindsey Webb Dancy

Dissertations

The pervasive use of the Internet for social purposes has led to organizational and social change, as well as social movements online throughout the world. Of particular interest in this study is commitment to organizations by patrons and stakeholders showcased via social media outlets. This research includes a review of organizational identification, parasocial relationships and social media research followed by a detailed description of the method, which included the creation and testing of a questionnaire examining the organizational identification and parasocial relationships of external publics, and their social media use. A hypothesis is put forth suggesting that there is a …

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …

Trayvon Martin And Election 2012 Social Media Messaging: An Analysis Of Framing, Rhetoric, And Media Types In Online Messages By Civil Rights Organizations, Riva Renee Brown

Dissertations

This content analysis study explored framing, rhetoric, and media types used by the National Association for the Advancement of Colored People, National Urban League, National Action Network, and ColorOfChange.org in website and social media messages posted during the Trayvon Martin case and Election 2012. It also examined the mainstream print news media coverage these civil rights organizations generated.

On February 26, 2012, George Zimmerman, a 28 year old White and Hispanic male, fatally shot Martin, a 17 year old Black male, in Florida. After authorities did not charge Zimmerman with the teenager’s murder, these organizations drafted petitions and staged rallies …

How Schools Are Meeting State Legal Mandates To Provide Online Education, Mark Edward Deschaine

Dissertations

This study explores how public schools in Michigan are meeting the mandate to provide online learning opportunities as a condition of graduation. Michigan became the first state in the nation to mandate online learning opportunities as a condition for graduation with the passage of the Michigan Merit Curriculum. Although the mandate for compliance has been in effect since the 2010-2011 school year, there has been no systemic exploration as to how the mandate is affecting students, teachers, schools and systems.

This quantitative study surveyed administrators from all public traditional and charter high school programs across the state of Michigan. Using …

The Impact Of Celebrity Endorser Type And Source Credibility On The Advertising Attitudes And Purchase Intentions Of Indian Rural Consumers, Sidharth Muralidharan

Dissertations

India is among the fastest growing economies in the world and has the second largest population out of which 70% are considered rural. The rural consumer has witnessed a lifestyle shift wherein they have become brand conscious, consumption of media content has increased and a rising income has opened up possibilities never experienced before. Understanding the love for cinema, celebrity endorsement has become a popular marketing strategy being employed by advertisers in India. The purpose of this study was to find out which celebrity endorser type (national, regional or non-celebrity) was the most effective on rural consumer’s attitude toward the …

The Experiences Of Mississippi Weekly Newspaper Editors As They Explore And Consider Producing Internet Editions, Cassandra Denise Johnson

Dissertations

This dissertation focused on the challenges Mississippi weekly newspaper editors faced when deciding to have an online edition and the issues these editors encountered when they adopted a Web newspaper. The study expounded on four areas—the operational changes weekly newspapers have had to make to produce Web editions, the different type of newsroom staff that are needed to create both editions, the content that is going in the online edition, and the financial pressures that editors work through to keep the newspapers profitable. The study was modeled after similar studies from three organizations—the Pew Research Center, the Bivings Group, and …

Journalism Students, Web 2.0 And The Digital Divide, Mary Elizabeth Green

Dissertations

The purpose of this study was to find out if students were utilizing Web 2.0 applications. Since the applications in question are often employed by the media industry, the study aspired to find out if students majoring in mass communication and journalism utilized the applications more often than other students. The “digital divide” is a term used to describe the difference in skill levels in using computer technology and the Internet. Some of the variables typically associated with the digital divide include gender, age, ethnicity, lack of a broadband connection and previous experience using the technology. This study looks at …

The 2008 United States Senate Elections: A Typology Of Negative Themes On Candidate-Sponsored Websites, Erin Brining Hammond

Dissertations

The following study is an examination of the negativity on candidate-sponsored websites for the 2008 United States Senate candidates. Results of a content analysis indicated that negative themes identified were more likely to be oppositional than comparative (Johnson-Cartee & Copeland, 1991) and were more likely to be characterbased than policy-based (Benoit, 1999, 2007). The majority of negative themes were identified as focusing on issue stands rather than political record, job experience, criminal activities, religion, marriage/sex life, family members, medical history, or personal life (Johnson-Cartee & Copeland's, 1989).

Results of the content analysis go against the assumption of functional theory (Benoit, …

An Investigation Of The Persuasive Effects Of Rhetorical Questions, Message Framing, And The Elm In Promoting Responsible Cell Phone Usage, Robert James Glenn Iii

Dissertations

This study evaluated persuasive messages that advocate support for a ban against cell phones while driving using Petty and Cacioppo's Elaboration Likelihood Model of persuasion as its theoretical framework. Seven hypotheses were tested using a 2 x 2 x 2 factorial design assessing the influence of need for cognition (high vs. low) in tandem with the variables of message framing (gain vs. loss statements) and message form (questions vs. statements) upon assessments of elaboration (ME), cognition message value (CMV), message effectiveness ratings (MEF), and attitude toward the prescribed behavior (ATPB).

A significant main effect was found for message framing as …

Intimate Strangers And Estranged Intimates: An Investigation Of The Impact Of Instant Messaging And Short Message Service On The Size And Strength Of Social Networks In Kuwait, Bashaiar Al-Sanaa

Dissertations

Information and communication technologies (ICT) have revolutionized how people experience spatial proximity, reality, and connectivity. These technologies provide inexpensive access to anything and anyone in the world. They also replicate face-to-face interaction in cyber-space and allow for participation in numerous modes of social exchange.

People use Information and communication technologies to write web logs (blogs), send electronic mail (email), socialize through networking sites (such as Facebook and MySpace), text each other through mobile phone Short Message Service (SMS) and chat via online instant messaging (IM).With all these applications, a debate has ignited that actual physical communication is decreasing in favor …

The Content And Role Of Web Sites In Public Relations Of Religious Congregations, Jerlen Young Nelson

Dissertations

This study presents an analysis of the content of Web sites belonging to local religious congregations. The study included a quantitative content analysis of the Web sites of 120 local congregations, which represented 12 different religious organizations. These religious organizations were all members of the Religious Communicators Council organization. Results of the study emphasized the basic content and functions of the Web sites. Overall, this study found that 43.3% of the Web sites were used for informational purposes only. For example, a few of the most prevalent variables on the Web sites were the general contact information, staff information, e-mail …

New Innovations In State Legislatures: An Examination Of The Successes Of Diffusion And The Potential Of Personal Home Pages, Amber Jean Reetz Narro

Dissertations

This dissertation examined state legislators’ dissemination of innovations on their websites by determining the extent to which state legislators’ web sites reflect “best practices” as recommended by Park and Choi (2002) and Jewell (1982). The researcher utilizes content analysis to determine which legislators employ tools of sophistication, as well as relationship-building tools. In addition, the researcher interviewed webmasters across the country to determine the limitations placed on legislators. Finally, the researcher examined legislator and constituency demographics. Using chi-square analysis, the researcher determined if there were relationships between the tools on the websites and the demographics of the legislator and constituency …