Communication Technology and New Media Commons^™

Assessing Market Readiness And Uptake Of Vod Among University Students In Nairobi, Joan Wetumi Njaro Ms

Theses & Dissertations

Digital media has opened up on new opportunities for content creation, distribution and monetization. Dwindling revenues in traditional mainstream media been brought by digital influx of content producers and competitors to media for the advertising cake where media houses now have to compete with content consumers who have become content creators and distributors for digital spaces. Increased penetration of mobile phones and the internet across most parts of the country has created opportunities in media content production and consumption as modes of content consumption have also evolved and innovated with time. It is against that backdrop that innovations such as …