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Communication Technology and New Media Commons™
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- Nation Media Group (2)
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Articles 1 - 30 of 30
Full-Text Articles in Communication Technology and New Media
An Assessment Of High-Performance Work System On The Survival Of The Print Media In Tanzania, Frank Sanga
An Assessment Of High-Performance Work System On The Survival Of The Print Media In Tanzania, Frank Sanga
Theses & Dissertations
This study assessed the high-performance work system (HPWS) on the survival of print media in Tanzania. The study was guided by three specific objectives namely; (i) to assess the extent to which the high-performance work system is practised in Mwananchi and Nipashe newsrooms, (ii) to assess the correlation between the high-performance work system and the performance of Mwananchi and Nipashe newspapers, and (iii) to examine challenges of practicing HPWS in Mwananchi and Nipashe newspapers. The study was based on qualitative research approach. This approach was applied for the purpose of getting in-depth information from the sample of 24 respondents from …
Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya, Bernard Mwinzi
Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya, Bernard Mwinzi
Theses & Dissertations
This study seeks to investigate how news organisations can tap into the interactivity, convenience and fast speeds of the social, multi-media networking site WhatsApp to aid in both news gathering and processing, as well as convergence. It is prompted by the fact that Kenyan media are at a crossroads. As they transition from analogue technologies, they are faced with the dilemma of choosing which new habits and processes to adopt. To make matters worse, even before they settle on the right technology, they are being forced to adopt the concept of convergence, where the various print, audio, and visual platforms …
Transmedia Journalism And Financial Sustainability In Uganda’S Legacy Media, Yonah Ahabwe Nkirirehi
Transmedia Journalism And Financial Sustainability In Uganda’S Legacy Media, Yonah Ahabwe Nkirirehi
Theses & Dissertations
The media world over continues to ponder over the most viable business models to sustain their business considering the effect disruption has had on their revenues as a media, but most importantly maintain their relevancy as a profession. As a result, media houses continue to make management moves in response to the disruption, and part of those is transmedia journalism. This study is set to analyse the adoption of transmedia journalism by Ugandan legacy media houses in the effect to address revenue challenges, the quality of journalistic content produced by these media houses, and their financial viability. Using a survey …
A Study To Investigate The Uptake Of Digital Technology In Ruben Fm Radio Station, Nahashon Shisia Wasilwa
A Study To Investigate The Uptake Of Digital Technology In Ruben Fm Radio Station, Nahashon Shisia Wasilwa
Theses & Dissertations
Having realized the potential of digital technologies, radio stations in Kenya have embraced technology to improve “interactivity with their listeners”. However, the extent to which digital technologies are used at radio stations and existing challenges and opportunities in uptake is yet to be established. The research's primary goal was to investigate technology uptake in Ruben FM radio stations. Specifically, the study sought to examine the extent of use of the existing digital technologies in Ruben FM radio station, explore other digital technology opportunities for uptake in Ruben FM radio station and establish challenges facing digital technology uptake in Ruben FM …
How Climate Change Advocacy By Ngos In Kenya Is Covered By The Media, Victor Anyura Oluoch
How Climate Change Advocacy By Ngos In Kenya Is Covered By The Media, Victor Anyura Oluoch
Theses & Dissertations
The world is dealing with the effects of climate change, and the threats appear more menacing in developing countries like Kenya. The case for dealing with the effects of climate change is made more significant because Kenya’s economy largely depends on natural resources such as agriculture, tourism and energy to support its growing population. These challenges require the concerted efforts of various stakeholders to bring about meaningful solutions. With its power to set and influence agendas, the media is crucial, and so are environmental NGOs working with various communities to develop solutions. In this environment, NGOs and the news media …
Implementation Of New Vision’S Digital Strategy: Analysis Of The Website, E-Paper, And Social Media Platforms, Obonyo Frank Nyanjeye
Implementation Of New Vision’S Digital Strategy: Analysis Of The Website, E-Paper, And Social Media Platforms, Obonyo Frank Nyanjeye
Theses & Dissertations
There is an increased shift from traditional to digital media operations in Africa. The general objective of this study was to analyse the adoption and implementation of the digital strategy of the New Vision with a focus on the challenges and opportunities to help understand the shift from traditional to digital media. This study investigated the implementation of New Vision’s digital strategy, focusing on the website, e-paper and social media platforms. The study employed an in-depth interview guide for data collection: The collected data was transcribed and organized following the research questions. The data was reviewed and explored deductively, then …
Examining The Adoption Of Mobile Journalism In Uganda’S Newsrooms: A Case Of Nbs Tv And Ntv, Eve Masawi
Examining The Adoption Of Mobile Journalism In Uganda’S Newsrooms: A Case Of Nbs Tv And Ntv, Eve Masawi
Theses & Dissertations
Mobile journalism has increasingly become popular in television newsrooms due to the burgeoning number of audiences using mobile devices and social media. Scholarship in mobile journalism has analyzed news gathering, production and dissemination and content production for mobile users. However, no studies focus on adopting mobile journalism within Uganda’s newsrooms. This study aimed to examine the adoption of mobile journalism in newsrooms in Uganda using the case study of NBS TV and NTV newsrooms. The study employed diffusion of innovation and adopted a mixed methods research approach and case study design, employing survey (N=109) and in-depth interviews (N=12) as data …
An Analysis Of Newspaper Coverage Of Far-Flung Counties In Kenya, Galgallo Duba Fayo
An Analysis Of Newspaper Coverage Of Far-Flung Counties In Kenya, Galgallo Duba Fayo
Theses & Dissertations
This study explored how the Kenyan Print Media covers far-flung counties, with a case study of Marsabit, Turkana and Mandera counties. The following research objectives guided the study: (i) To analyse the prominence of Marsabit, Turkana and Mandera Counties issues by the Daily Nation and The Standard (ii) To determine the frames that the Daily Nation used and The Standard in coverage of issues from far-flung counties and (iii) To analyse the extent to which stories from the three counties published by the publications draw from local sources and realities. The two newspapers were selected from the population of 44 …
The Acquisition Of Knowledge And Practical Skills By Freelance Media Practitioners In The Digital Era, Loyce Achieng’ Odhiambo
The Acquisition Of Knowledge And Practical Skills By Freelance Media Practitioners In The Digital Era, Loyce Achieng’ Odhiambo
Theses & Dissertations
This study sought to understand how freelance media practitioners are acquiring knowledge and practical skills for the different newsrooms they produce content for in the current digital world, a time when there are dynamic technological trends and an audience that is not only changing but also creating news and media content. The study was based on the Skill Acquisition Theory, which describes how people progress in learning a variety of skills, from beginner to advanced proficiency. The study employed quantitative and qualitative methods by use of questionnaires and interview guides. Data emanating from the questionnaires were analysed using SPSS and …
Uses And Gratifications Of Sensationalised Content On The Digital Native News Websites In Kenya, Lynet Igadwah
Uses And Gratifications Of Sensationalised Content On The Digital Native News Websites In Kenya, Lynet Igadwah
Theses & Dissertations
The changing media landscape in a digital era has led to increased competition between legacy and new media as the clamour for audience attention takes centre stage. As more people move to access their news online, online-only journalistic brands, otherwise known as digital native news websites, are giving mainstream media a run for their money. These sites are tapping more on internet penetration and digital technologies to drive traffic to their sites particularly using social media as a window. These digital native sites are typically big on photos, bear flashy and bold headlines and are more entertainment-focused, emphasising attracting eyeballs …
Newsroom Convergence And Journalists Productivity: A Case Of Nation Media Group Uganda, Desire Ruth
Newsroom Convergence And Journalists Productivity: A Case Of Nation Media Group Uganda, Desire Ruth
Theses & Dissertations
As the world increasingly digitizes, the media industry has not been spared, and one such manifestation has been through media convergence. With the advent of convergence, the operations of media organisations have been disrupted with various ramifications on the media industry. One of the areas which has been affected by media convergence is journalists’ productivity. Drawing from various scholarly texts, media publications, observations and interviews this study explored the impact of convergence on journalists’ productivity at Nation Media Group Uganda, which fully converged its operations in 2017. The study is hinged on two theories; Media convergence theory and disruptive innovation …
The Changing Ecology Of News: The Impact Of Social Networking Sites On The Production Of News And The Gatekeeping Role Of Legacy Media Editors, Derrick Oluoch
The Changing Ecology Of News: The Impact Of Social Networking Sites On The Production Of News And The Gatekeeping Role Of Legacy Media Editors, Derrick Oluoch
Theses & Dissertations
The media landscape is changing, especially as more and more media audiences embrace social networking sites and consume their news content from social networking sites. Even as media organizations grapple with declining operations due to their traditional models of operation, media editors face a myriad of challenges, including competing with citizen journalism as they push to maintain and retain their journalistic duty of gatekeeping. In the face of the changing ecology of news, this study sought to establish the impact of social networking sites on the production of news and on the gatekeeping role of legacy media editors. The objectives …
Ruben Fm And Its Involvement In Socio-Economic Challenges Of Mukuru Kwa Ruben Slums Of Nairobi, Henix Obuchunju
Ruben Fm And Its Involvement In Socio-Economic Challenges Of Mukuru Kwa Ruben Slums Of Nairobi, Henix Obuchunju
Theses & Dissertations
vii ABSTRACT Slums are a reflection of underdeveloped and marginalisation. It is so yet the traditional watchdog genre of journalism and the commercial press are both as old as the slums themselves. Past studies show that community radios are struggling with feedback. As such they are yet to assess their value to the world. This study sought to assess the impact of the Mukuru kwa Ruben-based Ruben FM in addressing the socio- economic needs of its listeners; and whether it is advancing the tenets of Solutions Journalism practice. That is; coverage of solutions rather than the problems. The study relied …
Moi’S Legacy – Remembrance Or Mis-Remembrance? Four Kenyan Dailies’ Coverage Of Late President Moi Following His Demise On February 4, 2020, Dennis Oduor Ogongo
Moi’S Legacy – Remembrance Or Mis-Remembrance? Four Kenyan Dailies’ Coverage Of Late President Moi Following His Demise On February 4, 2020, Dennis Oduor Ogongo
Theses & Dissertations
When Kenya’s second and longest-serving President died on February 4, 2020, four local dailies Daily Nation, The Standard, People Daily and The Star were dominated by stories around his legacy. This was because Moi was the longest-serving President in Kenya, having been in power for 24 years, unprecedented. His tenure in power was marred with various controversial events, including an attempted coup, a single-party state, amongst many other events that have had a significant impact in Kenya’s history, making his death an event of interest to reevaluate his legacy. This study aimed to analyze the dominant thematic narratives in the …
Analysis Of Kenya’S Print Media Framing Of The Dusit D2 Terror Suspects, Ibrahim Galgalo Bocha
Analysis Of Kenya’S Print Media Framing Of The Dusit D2 Terror Suspects, Ibrahim Galgalo Bocha
Theses & Dissertations
The reporting of Terror Incidents (TIs) by the media in Kenya started when the first case was reported under the reign of President Jomo Kenyatta (1963-1978), with the first incident reported in 1980, when Palestinian militants staged an attack at Norfolk Hotel on New Year’s eve. Whereas the media has had to balance covering TIs in a timely, factual and objective manner, journalists also need to frame their narratives to reflect the event's social, economic and psychological dimensions. They strive to avoid sensationalism, bias and a presentation of facts that could be seen to fan militants’ propaganda. This study aimed …
Evaluating The Impact Of Defamation Judgments On Coverage Of Corruption By Kenyan Media: A Case Study Of Standard Group Plc And Nation Media Group, John Kamau Muthoni
Evaluating The Impact Of Defamation Judgments On Coverage Of Corruption By Kenyan Media: A Case Study Of Standard Group Plc And Nation Media Group, John Kamau Muthoni
Theses & Dissertations
The media in Kenya has been under much pressure to remodel the news business to attract revenue amidst technology disruption, tough regulations and defamation cases. This study set out to evaluate the impact of defamation judgments in the coverage of corruption in Kenya. It employed questionnaires and oral interviews as ways or tools of gathering data. Data was collected at two levels: interviews with editors, and questionnaires administered to journalists. Purposive sampling was used to select Nation Media Group (NMG) and Standard Group (SG) in Nairobi as the study locations and a sample of 10 editors. In addition, 242 journalists …
An Evaluation Of Content Selection And Utility Value Of Kenyan Digital Content: A Study Of Tuko And Citizen Websites, Basillioh Rukanga
An Evaluation Of Content Selection And Utility Value Of Kenyan Digital Content: A Study Of Tuko And Citizen Websites, Basillioh Rukanga
Theses & Dissertations
Globally, media companies have been grappling with declining revenues. Content is the primary good they sell to consumers; the main way they make revenues. Yet as technology has changed in recent times, the consumers’ habits have changed, and so have the ability of media companies to make money out of the content they produce. The focus of this research was the evaluation of content selection based on two websites: Citizen Digital and Tuko websites. The study sought to identify the top stories of each website and find out the nature and type of the content offered by the websites and …
The Influence Of Cyberspace Regulations On The Practice Of Online Journalism In Uganda, Patience Ndinawe
The Influence Of Cyberspace Regulations On The Practice Of Online Journalism In Uganda, Patience Ndinawe
Theses & Dissertations
The study assessed how cyberspace regulations have influenced the practice of online journalism in Uganda. The study's specific objectives were: to find out journalists’ and regulators’ understanding of cyberspace regulations in Uganda, to explore ways used to regulate online journalism in Uganda, and to examine how the implementation of cyberspace regulation in Uganda has affected online journalism practice. The study used a qualitative research method and an explorative research design that involved an in-depth and extensive investigation of a specific instance. The research was conducted using a qualitative approach, with interviews and document reviews. Findings reveal that most online journalists …
Coverage Of Environmental Issues By The Kenyan Media. A Case Study Of Citizen Television, Scarlet Chebet Chemarum
Coverage Of Environmental Issues By The Kenyan Media. A Case Study Of Citizen Television, Scarlet Chebet Chemarum
Theses & Dissertations
Media worldwide has always been a strong instrument for disseminating, promoting awareness and establishing of social, economic and political agendas. There is no denying that environmental issues such as climate change are indeed on the rise worldwide, and while the media covers these environment and climate change calamities, events and news-making stories, that is as far as the story goes. That said the need for a well-informed public on environmental issues has increasingly become very crucial, especially with the growing concerns over environmental issues worldwide. Environmental issues have thus fast become an area of much interest and debate. Developed nations …
Media Framing Of Islam In The Coverage Of Terrorism In Kenya, Stephen Maina Kamau
Media Framing Of Islam In The Coverage Of Terrorism In Kenya, Stephen Maina Kamau
Theses & Dissertations
This research used framing theory to analyse the media framing of Islam in the subsequent coverage of the 2015 Garissa University terror attack in Kenya. Daily Nation and The Standard newspapers adopted a quantitative research approach and descriptive content analysis research design. Data was captured from 3rd April 2015 to 10th April 2015, where 112 stories were selected for analysis. Specifically, the research sought to determine the tone of Islam in subsequent coverage of the Garissa University terror attack during the first seven days. Secondly, it examined the prominence of stories touching on Islam during subsequent coverage of the Garissa …
Gatekeeping Processes In Content Produced By Kenyan News Content Creators On Youtube, Judith Vereso Mwanga
Gatekeeping Processes In Content Produced By Kenyan News Content Creators On Youtube, Judith Vereso Mwanga
Theses & Dissertations
Gatekeeping is a crucial process in journalistic content production and especially news. This is because the information collected from various sources must be subjected to journalistic practices such as verification to establish authenticity before dissemination to audiences. The growing popularity of online media content and the desire to attract more followers means news content creators on YouTube could be conflicted on the key reason they are producing content for the platform. The study aimed to establish the gatekeeping process employed by Kenyan news content creators producing content on YouTube and whether decisions are in the public’s interest or lack thereof. …
Navigating The Digital World: A Study Of Parental Guidance Of Children’S Media Consumption In Kampala., Kamakune Jackline
Navigating The Digital World: A Study Of Parental Guidance Of Children’S Media Consumption In Kampala., Kamakune Jackline
Theses & Dissertations
The notion of whether children are consuming age-friendly media content has always been a subject of debate. This qualitative study aimed to explore parental guidance of pre-teenage media content on smart mobile devices in Kampala. The objectives of this study were: to establish the smart mobile devices that pre-teenage children have access to in Kampala, to establish the kind of media content pre-teenage children consume in Kampala, to establish the guidance parents provide to their pre- teenage children in regards to children’s media consumption as well as to explore what informs the decision-making concerning the choice of content the parents …
The Effects Of Social Media On Newspaper Content Distribution: A Case Study Of The Star Newspaper, Mercy Gakii Kiunga
The Effects Of Social Media On Newspaper Content Distribution: A Case Study Of The Star Newspaper, Mercy Gakii Kiunga
Theses & Dissertations
The Star newspaper is arguably the epitome of bold experimentation in the newspaper industry in Kenya. Over time, Star has evolved from a social features newspaper to a political newspaper, growing from a weekly tabloid to a daily circulation newspaper. It is now at the forefront of distributing content on social media channels, print circulation, and digital platforms. This research explored the influence of social media channels on content distribution in Star newspaper. As people use social media platforms to consume news, an increasing number of newspaper channels are turning to social media to catch users' attention. The use of …
Challenges Faced By Journalists In Digital Media Enterprises And How To Overcome Them, Robert Ndungu
Challenges Faced By Journalists In Digital Media Enterprises And How To Overcome Them, Robert Ndungu
Theses & Dissertations
This study aims to identify the challenges faced in successfully transitioning to becoming a digital journalist and the solutions to these problems in a way that creates a template or blueprint to replicate for other journalists. In chapter 1, there is the introduction and background which highlight these challenges including difficulties in having regular training about new tools and technologies. It highlights the struggle digital journalists face to understand their roles and responsibilities, especially in the context of the DME's own interpretation, the advocacy for good mental health and stress management support in the workplace and the complexities of flexible …
Assessing The Viability Of Online Content Monetisation Models Through An Evaluation Of Willingness To Pay For Metropol Tv’S News Content, Stephen Kimani Gitau
Assessing The Viability Of Online Content Monetisation Models Through An Evaluation Of Willingness To Pay For Metropol Tv’S News Content, Stephen Kimani Gitau
Theses & Dissertations
Since the advent of digital media platforms, players in the mainstream media have grappled with the challenge of increased fragmentation of platforms and audiences coupled with dwindling advertising revenues. Given the need to diversify their revenue sources in the face of shrinking advertising revenue, media houses are pushing readers towards subscription to e-papers and commercializing the content on their websites through paywalls to help generate more revenues. While there has been a shift towards subscription-based revenue models to attract new audiences and supplement advertising revenue, it is not clear whether the pay-for-content model can attract and retain audiences that are …
Application Of Lean Startup Methodology By Legacy Media Organisations In New Product Development: A Case Of Nation Media Group-Kenya, Ogolo Akoth Dorine
Application Of Lean Startup Methodology By Legacy Media Organisations In New Product Development: A Case Of Nation Media Group-Kenya, Ogolo Akoth Dorine
Theses & Dissertations
Ries (2011) and Blank (2013) documented various aspects of the Lean Startup Methodology and the principles thereof. The literature reviewed point to the need to bridge existing research gaps in the application of the principles, especially in the media industry. The main objective of this research was to establish if and how Nation Media Group - Kenya has applied the Lean Startup Methodology in product development and the effects on the company’s performance. The research was qualitative in nature, with data being collected through interviewing key informers, as well as document analysis. The study established that Nation Media Group preferred …
Monetisation Of Digital Media, Its Impact On News And Journalism, Irine Julia Majale
Monetisation Of Digital Media, Its Impact On News And Journalism, Irine Julia Majale
Theses & Dissertations
This study sought to investigate the implications monetization strategies of the digital native media houses operating in Kenya have on the quality of the journalism produced in digital newsrooms. This is prompted by the challenges experienced by media houses in generating revenue and the tremendous disruption in the media industry occasioned by technology. Digital native media houses largely depend on revenue streams built on programmatic channels and social media platforms. New entrants of tech giants have also drastically changed the media landscape as they eat into the revenue initially taken by the media players, which has posed a threat to …
Sharing The News: The Role Of Social Media In News Diffusion And Audience Building In Media Houses In Kenya, Isaac Swila
Sharing The News: The Role Of Social Media In News Diffusion And Audience Building In Media Houses In Kenya, Isaac Swila
Theses & Dissertations
The purpose of the study is to assess how media houses in Kenya are using social media to diffuse their news content and build loyal audiences in a competitive media environment. It uses two media houses, the Nation Media Group and Royal Media Services as case studies. The study aimed at attaining four specific objectives: to examine how social media platforms, facilitate diffusion of news content in media houses in Kenya; to examine whether sharing of news on social media lead to growth of digital audiences; to examine the strategies legacy media stations in Kenya, use to disseminate news content …
Viability Of Digital Subscription In Uganda: An Analysis Of Chimpreports’ Paywall, Alex Taremwa Mr
Viability Of Digital Subscription In Uganda: An Analysis Of Chimpreports’ Paywall, Alex Taremwa Mr
Theses & Dissertations
Digital Media in Uganda is experimenting with subscription-based models as an alternative to the traditional advertising model and as a recovery plan from the effects of COVID-19. The objectives for this study were: to identify critical success factors for subscription-based models in digital media platforms, to analyse audience consumption habits vis-a-vis payment for digital content on ChimpsReports, to establish the effect of paywalls on the financial bottom-line of ChimpReports, and to establish the barriers to subscription uptake among digital media in Uganda. The theoretical framework adopted the political economy of the media and the disruption of innovations theories to investigate …
Assessing Market Readiness And Uptake Of Vod Among University Students In Nairobi, Joan Wetumi Njaro Ms
Assessing Market Readiness And Uptake Of Vod Among University Students In Nairobi, Joan Wetumi Njaro Ms
Theses & Dissertations
Digital media has opened up on new opportunities for content creation, distribution and monetization. Dwindling revenues in traditional mainstream media been brought by digital influx of content producers and competitors to media for the advertising cake where media houses now have to compete with content consumers who have become content creators and distributors for digital spaces. Increased penetration of mobile phones and the internet across most parts of the country has created opportunities in media content production and consumption as modes of content consumption have also evolved and innovated with time. It is against that backdrop that innovations such as …