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Full-Text Articles in Communication Technology and New Media
The Prevalence Of Anti-Feminist Content On Tiktok And Youtube Shorts, Naomi Jones
The Prevalence Of Anti-Feminist Content On Tiktok And Youtube Shorts, Naomi Jones
Student Research Submissions
In today's digital landscape, online platforms serve as hubs of political discourse, akin to modern-day town halls. Among these platforms, TikTok has surged in popularity, emerging as a significant arena for ideological exchange. However, it has also become a breeding ground for anti-feminist rhetoric, a trend not exclusive to TikTok but also observable across competitors like YouTube Shorts. A content analysis conducted on the initial 100 videos suggested by both TikTok and YouTube Shorts for a new account revealed several noteworthy insights. Within this sample, it was found that 5% of TikTok videos contained anti-feminist themes, while only 3% of …
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen
Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen
Senior Theses
The ubiquity of social media has enabled an unprecedented amount of personal data to be accessible to various entities. Social media platforms leverage this data to optimize algorithmic recommendation systems, persuade users to engage, and promote monetization. The social media ecosystem’s business model demands continuous engagement and the relentless collection of user data to grow and scale. Not only is social media massively popular around the world, but it has integrated heavily into users’ daily lives. This integration is driven by social platforms’ deliberate architectures and affordances. The intentionality of social media can be exploited by state and non-state actors …
The Downplayed Debt Attributes Of Bnpl: A Thematic Content Analysis Of Tiktok, Hongwei Ma
The Downplayed Debt Attributes Of Bnpl: A Thematic Content Analysis Of Tiktok, Hongwei Ma
Major Papers
This research employs Thematic Content Analysis (TCA) to examine the downplayed debt attributes of Buy Now Pay Later (BNPL) services, focusing specifically on the contrast between official narratives and critical discourse on TikTok. The study investigates how BNPL companies in North America employ promotional strategies on their official websites and in press conferences to downplay the debt aspect of their services. It further explores the role of TikTok as a platform for public discourse that challenges these dominant narratives surrounding BNPL debt attributes and breaks knowledge hegemony. By analyzing samples from BNPL service providers' websites and press conferences, the study …
Exploration To Brand Communication On Tiktok, Victoria M. Priola
Exploration To Brand Communication On Tiktok, Victoria M. Priola
Student Theses and Dissertations
The purpose of this study was to explore the connection between the video-sharing social media platform TikTok and companies that use it to publish corporate branding content. The research intends to compare TikTok to other social media outlets. The motivation behind this study was fueled by the want to understand where TikTok lands within a company’s social media content planning process. Can TikTok ever become a solid foundation in social media content planning like Facebook, Instagram and Twitter have been? Most of the previous research on TikTok has proven how unique the platform is compared to other social media, but …
Tiktok Battlefield: Comparative Analysis Of English And Arabic Language Representations Of The 2022 Russian Ukrainian Conflict On Tiktok, Dina Magdeldin Mahmoud Elhawary
Tiktok Battlefield: Comparative Analysis Of English And Arabic Language Representations Of The 2022 Russian Ukrainian Conflict On Tiktok, Dina Magdeldin Mahmoud Elhawary
Theses and Dissertations
This study extends the growing political communication research on TikTok platform through studying the representation of a major political conflict in modern history; the 2022 Russian Ukrainian conflict. The study is providing a cross cultural comparison by studying the perspectives of English and Arabic speakers about the conflict. The study is based on the analysis of the 500 most liked TikTok videos - in one month duration that starts with the day of the Russian invasion - with top hashtags about the conflict in order to find the common message themes. The study uses a multi-dimensional analysis approach of connective …
A Content Analysis Of The Female Tiktok Influencer: How Smis Alter Their Image And Self-Presentation Based On Their Communities., Sydney R Dotson
A Content Analysis Of The Female Tiktok Influencer: How Smis Alter Their Image And Self-Presentation Based On Their Communities., Sydney R Dotson
Electronic Theses and Dissertations
Influencer marketing is a growing industry on social media platforms, like TikTok. Influencers have the power and authority to control the purchases and habits of their audiences, however, the communities of these followers can be just as influential. According to TikTok For Business (2021), “part of the excitement of [TikTok] is derived from people having the power to choose the spaces they want to be part of, and the content they want to interact with.” The purpose of this study is to determine if social media influencers alter their image and self-presentation based on their community. The study examines the …
The Impact Of Media Algorithms On The Habermassian Public Sphere And Discourse, Kendal Heavner
The Impact Of Media Algorithms On The Habermassian Public Sphere And Discourse, Kendal Heavner
Graduate Theses and Dissertations
Media algorithms are increasing in use among popular social networking sites (Geiger, 2009).Algorithms are used to sort a users’ social media feed based on relevance and interest rather than content publish time (Geiger, 2009). Widely accepted and recognized as influential in the media sector, algorithms create a highly personalized experience for the individual viewer. However, some scholars argue the specified curation of media based on a user’s personal preferences leads to a “filter bubble,” an online-based self-fulfilling prophecy in which users’ pre-existing opinions are continually reaffirmed. Because of this, this thesis will examine the intersection of algorithms and media theory. …
Boundaries, Expression, And Positivity: Investigating Commentary On Black Women Within Cosplay Fandom On Tiktok, Cymone Alexis Richardson
Boundaries, Expression, And Positivity: Investigating Commentary On Black Women Within Cosplay Fandom On Tiktok, Cymone Alexis Richardson
Senior Projects Spring 2021
Senior Project submitted to The Division of Social Studies of Bard College.