Communication Technology and New Media Commons^™

Framing The Fight: Revolutionary Feelings In Virtual Communities, James Reilly

Dissertations, Theses, and Capstone Projects

This study considers how social media impacts emotional processing, and ultimately social movement development. Through a multidisciplinary lens, I explore how social media fits within larger media ecologies, particularly during times of social upheaval and collective action. Grounded in an examination of organizational efforts in advance of the 2011 Egyptian revolution, I look at how communication patterns create common emotional cues that help form the movement. Considering framing, emotional habitus, and subjective agency within digital spaces, I demonstrate how social media has emerged as an articulating space for social movements to develop and plan before drawing wider, offline populations to …

Resilience And Advocacy: A Narrative Analysis Of Disability Campaigns In The United States, Jennifer-Lyn B. Youberg

Student Theses and Dissertations

This narrative analysis delves deeply into the REV UP, #IHelpVeterans, and Snack Zone disability campaigns, dissecting their shared themes and strategies. It underscores the pivotal role of community engagement, stressing the importance of not just raising awareness but actively involving communities in advocacy efforts. Moreover, it highlights how these campaigns leverage personal narratives to humanize disability issues, making them more relatable and compelling. Additionally, the study emphasizes the necessity of advocating for systemic change, pointing out that while individual actions matter, broader structural reforms are needed to address deeply entrenched barriers. By fostering collaboration, amplifying marginalized voices, and pushing for …

The Prevalence Of Anti-Feminist Content On Tiktok And Youtube Shorts, Naomi Jones

Student Research Submissions

In today's digital landscape, online platforms serve as hubs of political discourse, akin to modern-day town halls. Among these platforms, TikTok has surged in popularity, emerging as a significant arena for ideological exchange. However, it has also become a breeding ground for anti-feminist rhetoric, a trend not exclusive to TikTok but also observable across competitors like YouTube Shorts. A content analysis conducted on the initial 100 videos suggested by both TikTok and YouTube Shorts for a new account revealed several noteworthy insights. Within this sample, it was found that 5% of TikTok videos contained anti-feminist themes, while only 3% of …

An Open Conversation: Deliberating Perceptions Of Power Through New Media, Abigail Barnes

Dissertations

This research aims to investigate aims to critically assess how mediated participants utilize new media spheres deliberate upon perceptions of power through rhetorical criticism and critical discourse analysis. Since the conception of social media, users have utilized the platforms to network, negotiate, and dissent from controversies through mediated public deliberation. The present study aims to nuance how Habermas’ original conception of deliberative rhetoric has transformed through new media deliberation. To exemplify this change in deliberative rhetoric, the present study will also critically evaluate online social movements through the case study of the AOC Tik Tok Challenge, responses to online controversies …

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

The Founding And Process Behind Neutral Zone Reaction, Jules B. Bergman

Chancellor’s Honors Program Projects

No abstract provided.

Exploring Demagoguery And Political Rhetoric’S Impact Through Social Media, Avery Palsma

Honors Thesis

Demagoguery refers to political rhetoric and activity that seeks support by appealing to the desires and prejudices of ordinary people. Demagogues are political leaders, such as Donald Trump and Adolf Hitler, who gain power by using a destructive approach to popular discourse. They influence culture by perpetuating and influencing ideologies, allowing them to take advantage of and fuel a dominating culture. Demagogues are present in today’s culture as the political divide becomes greater. This study aims to explain why demagogues are so influential and how social media might be contributing to their growth. In order to do this, three communication …

Enhancing Information Architecture With Machine Learning For Digital Media Platforms, Taylor N. Mietzner

Honors College Theses

Modern advancements in machine learning are transforming the technological landscape, including information architecture within user experience design. With the unparalleled amount of user data generated on online media platforms and applications, an adjustment in the design process to incorporate machine learning for categorizing the influx of semantic data while maintaining a user-centric structure is essential. Machine learning tools, such as the classification and recommendation system, need to be incorporated into the design for user experience and marketing success. There is a current gap between incorporating the backend modeling algorithms and the frontend information architecture system design together. The aim of …

Zeitgeist Of The 2010s And Impact On Fashion Trends, Sophie Scott Anderson

Senior Theses

The zeitgeist of the 2010s can be examined through shifts in technology, politics, economy, environment, religion, and entertainment. This research explores how fashion serves as both a mirror and a driver of societal change during this transformative decade. Trend diffusion itself evolved from the traditional theories of trickle-up and trickle-down because of the prominence of influencer culture, giving average consumers the platform to influence numerous like-minded consumers. Defining the 2010s zeitgeist requires an analysis of the significant patterns in the technological and sociocultural environment through as many sources as possible for a holistic approach. Sociologically, fashion has been accepted as …

When And Why Do Arabs Verify? Predicting Online News Verification Intention During The 2023 Gaza War, Menna Elhosary

Theses and Dissertations

Guided by the network gatekeeping and secondary gatekeeping theoretical frameworks, this study employed a 2 (news headlines: pro-Palestine/anti-Palestine) x 2 (news sources: the Times of Israel/Al-Jazeera English) experiment embedded in an online survey on a purposive sample of Arab social media users (N= 452), aiming to understand the antecedents of online news verification during the 2023 Gaza War1. The study investigated the motives that might have encouraged or discouraged Arabs from verifying the war-related news circulated on social media. A model was proposed to examine the role of confirmation bias in shaping perceptions about sources and messages, thereby impacting online …

The Parasocial Experiences Of Twitch Streamers, Ashley Adamian

Theses and Dissertations

The literature surrounding parasocial relationships (PSRs) has been expansive but lacks the perspective of how parasocial relationships can impact the media figure in certain contexts, specifically in regard to Twitch livestreamers and their communities. Previous research has examined how PSRs fulfill certain roles in the individual’s life, as well as some aspects that affect the relationship, such as the strength and development of the relationship. Previous research has concluded that stronger PSRs can develop from livestreaming platforms such as Twitch. This study investigates the relationship between Twitch livestreamers and PSRs. Through semi-structured interviews with seven participants, this study finds the …

Breaking News Stories In The Age Of Citizen Journalism: Daily Nation’S Utilisation Of User Comments On Facebook, Agewa Waruguru Wainaina

Theses & Dissertations

This study examines how the Nation Media Group (NMG) utilises comments made on its social media platform to break, update, and ultimately publish stories on social media platforms, the study focused on Facebook. Previous studies have established that the audience has the power to determine what content media houses publish, even forcing social media editors to delete or change stories they publish online. Thus, media practitioners must understand how to best engage with their online consumers while delivering quality journalistic content and maintaining integrity. Through the literature review of similar studies, it was found that scholars have determined that audience …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

The Needs That Instagram Satisfies For People Seeking News & How This Displaces Time Spent With Traditional Media, Madeleine Dunn

Graduate Theses and Dissertations

This paper examines how the current climate of mainstream media is changing, and how this may affect journalistic norms and practices. There are many outlets for consumers to receive news, including traditional media, such as television news, newspapers, magazines, etc. There is also social media. The future of mainstream media outlets, like television stations, newspapers, magazines and radio stations, seems to depend on the growing use of social media sites for the use of getting news. This research will focus on Instagram as an alternative to traditional media, and why people prefer to use this outlet to get their news. …

An Imc Plan For The Blue Dolphin Company, A Local Nonprofit, Allison Evelyn Campbell

Journalism

Alan Godley's journey into marine preservation began as a dock boy, a role that brought him face-to-face with the environmental impact of boat cleaning practices. Witnessing the washing of harsh chemicals into the ocean and waterways fueled his environmental consciousness. Years later, he founded the Blue Dolphin Company in 1989, an “organization focused on furthering the awareness of whales and dolphins, and all marine life … [supporting] the rehabilitation and release of marine mammals and other wildlife”. Over the three decades, Mr. Godley has operated this nonprofit and small business, leveraging educational initiatives to inform people of all ages about …

Incivility In 2022 Senatorial Elections, Mark Meyer

Theses/Capstones/Creative Projects

This honors capstone project will examine the effect of social media, specifically Twitter, on U.S. senate elections in 2022. It will track the tweets of personal and official campaign Twitter accounts from the end of the primary until election night in two “Toss Up” or highly contested seats in the 2022 senate elections. This project will examine the winner of the Republican and Democrat primaries only. All the tweets from the timeframe will be tracked and categorized by intention or use of the tweet. These categories will break down the tweet into what it was meant to do be it …

Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen

Senior Theses

The ubiquity of social media has enabled an unprecedented amount of personal data to be accessible to various entities. Social media platforms leverage this data to optimize algorithmic recommendation systems, persuade users to engage, and promote monetization. The social media ecosystem’s business model demands continuous engagement and the relentless collection of user data to grow and scale. Not only is social media massively popular around the world, but it has integrated heavily into users’ daily lives. This integration is driven by social platforms’ deliberate architectures and affordances. The intentionality of social media can be exploited by state and non-state actors …

The Downplayed Debt Attributes Of Bnpl: A Thematic Content Analysis Of Tiktok, Hongwei Ma

Major Papers

This research employs Thematic Content Analysis (TCA) to examine the downplayed debt attributes of Buy Now Pay Later (BNPL) services, focusing specifically on the contrast between official narratives and critical discourse on TikTok. The study investigates how BNPL companies in North America employ promotional strategies on their official websites and in press conferences to downplay the debt aspect of their services. It further explores the role of TikTok as a platform for public discourse that challenges these dominant narratives surrounding BNPL debt attributes and breaks knowledge hegemony. By analyzing samples from BNPL service providers' websites and press conferences, the study …

Trust But Verify: The Influence Of Social Media And Core Values On Consumer Trust In Business, Zoie M. Lagoudis

Student Theses and Dissertations

This research will evaluate the relationship personal core values have with businesses we see on social media. Three different research questions will be considered: (a) How do companies' social media presence impact consumer trust in a company? (b) How do social media marketing and advertising campaigns influence consumer purchasing intentions? (c) How does the alignment or misalignment of values portrayed through CSR activities affect trust in a company's brand?

Social media has become an expansive e-commerce tool companies use for promotional purposes. Companies take many approaches to advertising campaigns, but a popular method is incorporating advocacy efforts into their marketing …

Navigating The Kaleidoscope Of Object(Ive)S: A User-Experience Approach To Cultural-Historical Activity Theory, Madeline Bruegger

Electronic Theses and Dissertations

Activity Theory, specifically third-generation activity theory also known as Cultural-Historical Activity Theory or CHAT (Engeström, 2001, 2015; Leontiev, 1978, 1981; Vygotsky, 1978) has largely been used as a framework for studying different networks of activity, encountered by subjects who utilize tools or mediating artifacts in order to divide their labor within particular communities. This theoretical and empirical project analyzes a transnational user’s experiences performing their identity on Instagram by answering the research question: How does a user with transnational literacy experiences perform their identity and manage communities through the mediation of particular technologies on Instagram? Using mixed-methods from four data …

Terror Management And The News: An Exploration Into The Effects Of Framing On Mortality Salience, Peter Montwill

Masters Theses, 2020-current

The present study explores the link between Terror Management Theory and the use of its principles within news media. Political news media in the digital age undergoes a variety of framing effects, more specifically episodic and thematic frames of stories. To induce mortality salience, college-aged participants were presented with stories framed from the perspective of an individual’s experience or a general theme of experiences regarding the controversial pro-life topic and a non-controversial hiking topic. These stories are presented in the style of Instagram posts to mirror how college-aged people consume news media. The stories also contain wording designed to induce …

Queer Crises: Movements From Queerness And Feelings Of White Religion In The United States, Austin Williams Miller

Communication ETDs

Anchored by contemporary crises surrounding queer and trans people in the United States, I employ movements from queerness within an affective queer phenomenological framework to understand how arrangements of “white religion” (Schaefer, 2015, p. 63), a process whereby U.S. American Christian forms escape ideology into religious affective economies in the United States, relegate queer people “to the background… to sustain a certain direction” (Ahmed, 2006, p. 31). I assemble a queer rhetorical context analyzing white religious space in documentary film, secular sexual regulation through contemporary U.S. legal contexts around marriage, and settler colonial Christian nationalist political imaginations to critique how …

Canadians Redefining R&B: The Online Marketing Of Drake, Justin Bieber, And Jessie Reyez, Amara Pope Ms.

Electronic Thesis and Dissertation Repository

In a country that long failed to accept, include, and institutionalize R&B music as part of Canadian culture, musical artists Justin Bieber, Drake, and Jessie Reyez have successfully broken-down barriers by having successful careers as racially diverse Canadian R&B artists. This qualitative study surveys the literature on classifications of the R&B genre and of Canadian identities in popular media. The theoretical framework of discourse analysis is used to conduct a brief episodic history of Canadian R&B and to evaluate how the music genre “R&B,” is traditionally associated with people who have "Black" and "American" identities, and how a “Canadian” identity …

The Power Of The Virtual Platform: A Look Into Fandom Interactions Via Twitter (X), Samantha Hacker

Undergraduate Theses

Using social media to communicate has become increasingly popular since the medium was created. Twitter has been a popular breeding ground for fan communities to form social spaces. Parasocial relationship theory, as well as face negotiation theory, tie heavily into the discussion of fandoms and the creation of safe spaces on the platform. How people present themselves online is entirely dependent on the user and their level of comfort on the app. One fandom in particular that utilizes this app the most is the fan base for the seven-member South Korean boy band, BTS, who in reference to the band, …

Exploration To Brand Communication On Tiktok, Victoria M. Priola

Student Theses and Dissertations

The purpose of this study was to explore the connection between the video-sharing social media platform TikTok and companies that use it to publish corporate branding content. The research intends to compare TikTok to other social media outlets. The motivation behind this study was fueled by the want to understand where TikTok lands within a company’s social media content planning process. Can TikTok ever become a solid foundation in social media content planning like Facebook, Instagram and Twitter have been? Most of the previous research on TikTok has proven how unique the platform is compared to other social media, but …

Celebrity Affect, Social Media Fandom, And Parasocial Interactions: A Thematic Analysis Of Fan Reactions To Kris Wu’S Sexual Scandals In China, Yan Zhao

Communication ETDs

In this thesis, the rise and fall of a popular Chinese celebrity, Kris Wu, provided the context to examine fans’ negotiation of parasocial and affective relationships in online interactions with the celebrity and other fans. On the basis of a thematic analysis of Chinese fans’ comments on social media before and after Wu’s arrest and conviction for rape and other sexual crimes in 2022, I highlight the fluidity of fans’ positive and negative parasocial interactions and emotional attachments to a celebrity. The analysis suggests how fans can prioritize their continued support and admiration for a celebrity above matters of morality …

Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis

Seton Hall University Dissertations and Theses (ETDs)

An increasing number of athletes are utilizing various mediums to communicate to fans. A rising medium that athletes are adopting is podcasting. While there are studies that discuss the benefits of podcasting, there is limited research that provides individuals, specifically athletes, with the proper knowledge on how to effectively communicate on a podcast platform. This project investigates what athletes can do to make their podcasts engaging for viewers and listeners. A case study was conducted that included textual and content analysis of the top episodes of two successful athlete-driven podcasts. Findings from the research guided the creation of a visual …

Amending Amendments: Digital Colonialism, Bill C-11, And Assessing The Call For Improvement, Kayla Victoria Destiny Clarke

Major Papers

Media scholars Nick Couldry and Ulises Mejias (2019) define digital colonialism as the “term for the extension of a global process of extraction that started under colonialism and continues through industrial capitalism, culminating in today's new form: instead of natural resources in labor, what is now being appropriated is human life through its conversion into data” (p. 22). This research will critically analyze the Canadian government’s ill-received Bill C-11: the Amended Consumer Privacy Protection Act by using digital colonialism as a conceptual framework to reveal the Bill’s essential limitations. It will consist of two sections: 1) an in-depth exploration of …

The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry

Honors Theses

When the centennial celebration of the National Park Service was approaching in 2016, the National Park Service launched a two-year campaign to only commemorate the last century of NPS, but to also reconnect Americans with the parks. Ten years have passed since the initial creation of the campaign. This thesis researches the value of how another integrated marketing campaign could increase visitation to the U.S. National Parks in the future.

Through evaluating the previous Find Your Park campaign and current trends in travel and vacation, this research investigates not only future campaign ideas but also the use and incorporation of …

Social Media Usage And Self-Esteem: The Moderating Role Of Media Literacy, Comparison Tendency, And User Motivation, Feng Li

Dissertations

Studies on Facebook and Twitter have shown that social media usage negatively influences individuals’ self-esteem. Many scholars believe media literacy could help reduce this negative impact. Social comparison tendencies and user motivations may also influence this dynamic. The current study is designed to test the moderation effects of media literacy, comparison tendency, and user motivation influencing WeChat Moments usage on individuals’ self-esteem. A group of Chinese college students (N= 299) participated in an online survey. Results show no negative association between WeChat Moments usage and self-esteem. Media literacy only negatively moderates this effect among those who reported having 20-50 friends. …