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Communication Technology and New Media Commons™
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- Artificial Intelligence (1)
- Attraction (1)
- Communication technology (1)
- Covid-19 (1)
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- Discourse of Renewal (1)
- Georgia Southern (1)
- Hurricane relief (1)
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Articles 1 - 4 of 4
Full-Text Articles in Communication Technology and New Media
Enhancing Information Architecture With Machine Learning For Digital Media Platforms, Taylor N. Mietzner
Enhancing Information Architecture With Machine Learning For Digital Media Platforms, Taylor N. Mietzner
Honors College Theses
Modern advancements in machine learning are transforming the technological landscape, including information architecture within user experience design. With the unparalleled amount of user data generated on online media platforms and applications, an adjustment in the design process to incorporate machine learning for categorizing the influx of semantic data while maintaining a user-centric structure is essential. Machine learning tools, such as the classification and recommendation system, need to be incorporated into the design for user experience and marketing success. There is a current gap between incorporating the backend modeling algorithms and the frontend information architecture system design together. The aim of …
Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball
Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball
Honors College Theses
Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Georgia Southern University's Communication During Covid-19 Analyzed Using The Discourse Of Renewal Theory, Jessica Hickman
Honors College Theses
This research aims to analyze how Georgia Southern University handled COVID-19 through a public relations perspective using the discourse of renewal theory. In order to do this, this research looks at the communication sent from the University to the faculty, staff, and students during the time periods of March to April of 2020 and July to August of 2020. The three research questions this research will examine are: how did the University apply the discourse of renewal theory to speak to the students, faculty, and staff regarding COVID-19, how did the University use its email system to communicate with the …
#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill
#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill
Honors College Theses
In the age of social media networking and online dating, interpersonal communication has evolved. Today’s young adults have grown up during the evolution of social media. Social Penetration Theory (SPT) proposes that interpersonal relationships develop through self-disclosure (Punyanunt-Carter, 2019). As we move from public to more private information in the process of self-disclosure, we develop deeper and closer interpersonal relationships. The purpose of this study is to analyze attraction, perceived authenticity, and relational development on social media through the SPT lens. I argue that Twitter is a popular social media platform that encourages user authenticity and that social media users …