Communication Technology and New Media Commons^™

Canadians Redefining R&B: The Online Marketing Of Drake, Justin Bieber, And Jessie Reyez, Amara Pope Ms.

Electronic Thesis and Dissertation Repository

In a country that long failed to accept, include, and institutionalize R&B music as part of Canadian culture, musical artists Justin Bieber, Drake, and Jessie Reyez have successfully broken-down barriers by having successful careers as racially diverse Canadian R&B artists. This qualitative study surveys the literature on classifications of the R&B genre and of Canadian identities in popular media. The theoretical framework of discourse analysis is used to conduct a brief episodic history of Canadian R&B and to evaluate how the music genre “R&B,” is traditionally associated with people who have "Black" and "American" identities, and how a “Canadian” identity …

Introducing The Social-Ecological Model Of Cyberbullying And Uncovering Post-Secondary Students’ Perceptions Of Cyberbullying Through Interviews With Young Adults, Molly-Gloria R. Harper

Electronic Thesis and Dissertation Repository

Cyberbullying is a problematic social-digital phenomenon impacting individuals at varying stages of the life course, bringing with it negative and potentially damaging consequences (e.g., increased depression and anxiety, suicide ideation). Despite this, the literature has been plagued by gaps, which have made a complete understanding of cyberbullying out of reach. For instance, cyberbullying scholars have overlooked the digital context (e.g., what aspects and features of digital media help facilitate cyberbullying; the overlap of the digital context with the individual and societal contexts). Also, limited research has investigated cyberbullying occurring among young adults, particularly from their own points of view (e.g., …

Una Visión Holística De La Memoria Digital Sobre El Conflicto Armado En Las Narrativas Digitales Del Centro Nacional De Memoria Histórica De Colombia, Talia Mendez

Electronic Thesis and Dissertation Repository

The connective turn marks the contemporary memory boom. The omnipresence of digital media is a provocation that makes us wonder about the relationships and connections of memory with the past, present and future in the digital world (Hoskins 9).

Using a conceptual analysis based on the idea of the connective turn, this thesis shows how the National Center of Historical Memory of Colombia has been addressing the message of memory of the armed conflict through the case study of the digital narratives of the "Digital Specials", and how the message is transmitted in their Instagram profile.

The study reflects the …

Resignation Or Resistance? Examining The Digital Privacy Attitudes And Behaviours Of East Yorkers, Kaitlyn Cavacas

Electronic Thesis and Dissertation Repository

Digital technologies have become enmeshed in everyday life causing the public to become exposed to potential privacy risks through data collection and aggregation practices. Further, the upsurge in use of social networking platforms has also created opportunities for privacy violations through institutional and social surveillance. Employing a qualitative thematic analysis, this study explores how adults (N=101) living in East York, Toronto, navigate privacy through their use of the internet and digital services. Participants expressed feelings of mistrust, loss of control, resignation, and perceived self-unimportance with regards to their digital data. Importantly, others noted their desire and attempts to …

Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi

Electronic Thesis and Dissertation Repository

In contemporary marketing, corporations often work to induce consumers to participate in co-creating their brand value. Consumers, therefore, can be considered marketers, who are then used by marketing managers to create competitive advantage and market opportunities. Through processes of co-creation, companies also obtain valuable information about consumer preferences and values, which, in turn, can lower production costs. This thesis uses Coca-Cola as a case study to explore the ways international companies work to incorporate elements of Chinese culture and employ Chinese social media platforms in their promotional messages and activities in order to encourage Chinese consumers to co-create their brand …

Navigating The Social Landscape: An Exploration Of Social Networking Site Usage Among Emerging Adults, Kristen Colbeck

Electronic Thesis and Dissertation Repository

This study explores how emerging adults (Arnett, 2000) in their first- and second-year of undergraduate study make use of social networking sites (SNSs) for their day-to-day sociality. This study compares emerging adults’ use of Facebook, which is the most popular and widely used SNS among this particular demographic, to increasingly popular SNSs Twitter and Instagram. This project seeks to discover how the use of different SNSs supplements, changes, or replaces the use of Facebook, considering social capital exists on each platform, and if and how each sites’ uses and gratifications differ. This study employs face-to-face semi-structured interviews to pursue the …