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Articles 1 - 10 of 10
Full-Text Articles in Communication Technology and New Media
The Founding And Process Behind Neutral Zone Reaction, Jules B. Bergman
The Founding And Process Behind Neutral Zone Reaction, Jules B. Bergman
Chancellor’s Honors Program Projects
No abstract provided.
We're All Friends Here: Examining Transparasocial Interaction On Twitch And Its Effects On Strategic Communications, Alexander Edward Carter
We're All Friends Here: Examining Transparasocial Interaction On Twitch And Its Effects On Strategic Communications, Alexander Edward Carter
Doctoral Dissertations
In this paper, the author examines advertising on the video game live streaming platform, Twitch. Using a 2 (presence/absence of Transparasocial Interaction) x 2 (presence/absence of self-disclosure by the streamer), this study seeks to gain a better understanding of community perceptions of influencers, and advertising on the Twitch platform, a subject that is only recently becoming a topic of interest for advertising scholars.
A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns
A Postfeminist Multimodal Discourse Analysis Of Red Bull Sponsored Female Action Sports Athletes’ Digital Media Representation, Charli Celine Kerns
Doctoral Dissertations
This study applies a multimodal discourse analysis to social media content produced by Red Bull Media House. The aim of the research is to determine what postfeminist sensibilities discourses are used and how in the framing of the female action sports athletes the energy drink company sponsors. Specifically, Instagram posts, YouTube videos, and the biographical web pages about the 23 athletes were analyzed using multimodal discourse analysis. The findings revealed that while action sports have the potential to disrupt dominant discourses around femininity in sports contexts, ultimately Red Bull repackaged the discourses into different narratives.
Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway
Examining Messaging Strategies Of Virtual Reality Companies On Instagram, Brian Galloway
Masters Theses
This study examines the messaging strategy and executional strategy utilized in the virtual reality industry on Instagram through the lens of Taylor’s Six-Segment Message Strategy Wheel. Content analysis examined a total of n=942 posts which were coded for high level message strategy, specific message strategy, and executional strategy. Engagement data was also recorded. Ritual-view messaging strategies were found to be utilized most often, with Social and Sensory-segment strategies used most frequently in terms of segments in Taylor’s model. In terms of executional strategies, User Image, Brand Image, and Use Occasion strategies were seen most frequently. Ego and Social segment message …
Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright
Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright
Chancellor’s Honors Program Projects
No abstract provided.
The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron
The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron
Doctoral Dissertations
Social television combines traditional television viewing and interactions with social media to create a phenomenon that connects otherwise autonomous viewers through a shared viewing experience. This dissertation explores one type of social television: on-screen user-generated comments. Although the practice spans multiple television genres, little is known about its effect on viewers’ cognitive processing of the media, perceptions of the social presence of other viewers, or the viewers’ experience of the media. Two experimental studies explored the effects of on-screen user-generated comments on cognitive processing of the media message, the effect of manipulating the content of on-screen user-generated comments and individual …
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Masters Theses
Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …
Social Systems And Psychic Confluence: Flash Mobs, Communications, And Agency, Nicholas John Hauman
Social Systems And Psychic Confluence: Flash Mobs, Communications, And Agency, Nicholas John Hauman
Doctoral Dissertations
This dissertation involves two components: 1) an analysis of the history of flash mobs including detailed descriptions of specific flash mobs and 2) an exploration of what this analysis elucidates concerning the interaction between individuals and social structure. By focusing on the flash mob as a form of communication, the dissertation displays how the flash mob has communicated multiplicitously through various social systems (e.g. art, mass media, economy, politics) to achieve various and often divergent ends. Within this larger understanding of the interaction between flash mobs and social structure this dissertation also finds, through an application of Luhmannian systems theory, …
Framing Urban Change: Gentrification Discourses In The Media Coverage Of The Gülbol Eviction In Berlin, Eric Daniel Gedenk
Framing Urban Change: Gentrification Discourses In The Media Coverage Of The Gülbol Eviction In Berlin, Eric Daniel Gedenk
Masters Theses
This thesis examines gentrification discourses in Berlin by highlighting an extraordinarily large protest sparked by the eviction of the Gülbol family—long-time residents of Berlin who immigrated to Germany from Turkey. Media outlets chose to frame the event in very different ways. I analyze articles from various media sources in an attempt to discover how these sources chose to frame this event, then analyze how these frames are applied to the general gentrification discourse in Berlin. Non-traditional, or “advocacy” media outlets used technology to break away from mass media frames on the subject and frame the event as governmental oppression and …
Personality Traits And Motivations For Usage Of Online Social Network Sites Among College Freshmen, Jason Paul Rieger
Personality Traits And Motivations For Usage Of Online Social Network Sites Among College Freshmen, Jason Paul Rieger
Doctoral Dissertations
Millions of people worldwide log onto social network sites (SNS) every day. Some users have positive experiences while others have negative experiences. The functionality of any given SNS is the same for each user, but the choice of how and when to use certain features leads each user to have different experiences. This study utilized a uses and gratifications framework to help understand what gratification expectations affect the usage of SNS among college freshmen in their first semester. Additionally, the research explored a possible link between individual personality traits of freshmen and gratification expectations as well as a link between …