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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
The Prevalence Of Anti-Feminist Content On Tiktok And Youtube Shorts, Naomi Jones
The Prevalence Of Anti-Feminist Content On Tiktok And Youtube Shorts, Naomi Jones
Student Research Submissions
In today's digital landscape, online platforms serve as hubs of political discourse, akin to modern-day town halls. Among these platforms, TikTok has surged in popularity, emerging as a significant arena for ideological exchange. However, it has also become a breeding ground for anti-feminist rhetoric, a trend not exclusive to TikTok but also observable across competitors like YouTube Shorts. A content analysis conducted on the initial 100 videos suggested by both TikTok and YouTube Shorts for a new account revealed several noteworthy insights. Within this sample, it was found that 5% of TikTok videos contained anti-feminist themes, while only 3% of …
Tourism Marketing To Southeast Asian Countries Via Social Media And Its Ethical Implications, Emma Parker
Tourism Marketing To Southeast Asian Countries Via Social Media And Its Ethical Implications, Emma Parker
Student Research Submissions
As the influence of social media on the tourism marketing industry continues to grow, it becomes necessary to analyze how these platforms are being used. This study aims to determine the ways in which the combination of visuals and written copy in an Instagram post work to create an advertisable overall image of Southeast Asian countries as tourist destinations.
Using a qualitative content analysis, twenty seven posts from the official tourism Instagram accounts of Thailand, Vietnam, and the Philippines were analyzed to determine what overall image is being presented, how this is being accomplished, and if the advertisement of these …
A Content Analysis Of Queer Slang On Tik Tok, Kuri Benitez
A Content Analysis Of Queer Slang On Tik Tok, Kuri Benitez
Student Research Submissions
Social media platforms’ concentration of diversity and interactions has accelerated the rate of cultural change on the Internet. With the rise of Tik Tok, a video-sharing social media platform, language used by marginalized groups is being incorporated into the platform’s slang due to the rapid rotation of trends. This study aims to provide data to a new field related to Tik Tok culture and the effects of trends on marginalized groups.
Using qualitative content analysis, this article studies an LGBTQ+-inspired Tik Tok trend to determine if the portmanteau of “-ussy”’s meaning has changed from its original use and if trends …
The Nil Agreement And Social Media: A Content Analysis, Scott Smith
The Nil Agreement And Social Media: A Content Analysis, Scott Smith
Student Research Submissions
The Name, Image and Likeness Agreement has opened hundreds of doors for college athletics to make money based on their "likeness" and not their performance on the field. This new agreement levels the playing field for all athletes in college. Through a content analysis this paper will take a look at how the NIL is being discussed in various media channels such as TikTok and how this agreement is affecting the student athlete experience. Not every athlete is striking mega deals, but with this agreement everyone from Junior college to Division 1 has the opportunity to make money through avenues …