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Communication Technology and New Media Commons™
Open Access. Powered by Scholars. Published by Universities.®
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- Affordance (1)
- Anarchy (1)
- Bible (1)
- Collaboration (1)
- College of Arts Humanities and Social Sciences (1)
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- Corporate social responsibility (1)
- Dialogic Communication Theory (1)
- Gender (1)
- Global PR (1)
- Holmes Report (1)
- Interface (1)
- Joint Ph.D. Program in Study of Religion (1)
- Media, Film, and Journalism Studies (1)
- Mood Management (1)
- Motivation (1)
- Non-profit organizations (1)
- Public Relations (1)
- Social media (1)
- Surface-area (1)
- Two-way Communication (1)
- Uses and Gratification (1)
- Videogames (1)
- Website Usability (1)
Articles 1 - 4 of 4
Full-Text Articles in Communication Technology and New Media
Dialogic Communication And Public Relations Websites: A Content Analysis Of The Global Top 250 Pr Agencies, Charles C. Akwari
Dialogic Communication And Public Relations Websites: A Content Analysis Of The Global Top 250 Pr Agencies, Charles C. Akwari
Electronic Theses and Dissertations
Past research has shown that dialogic communication has essential characteristics that foster two-way communication between organizations and their stakeholders. This study investigates how public relations firms incorporate the principles of dialogic communication on their websites. The top and bottom 50 websites from the Holmes report on Top 250 Global PR agency rankings were content analyzed. Kent and Taylor’s (1998, 2003) five principles of dialogic communication were applied to find out if public relations firms incorporate the principle of dialogic communication effectively on their websites, provide relevant information for stakeholders and prospective clients, and if there are differences between PR rankings …
Video Game Engagement, Gender, And Age: Examining Similarities And Differences In Motivation Between Those Who May Or May Not Play Video Games, Joseph Camarata
Video Game Engagement, Gender, And Age: Examining Similarities And Differences In Motivation Between Those Who May Or May Not Play Video Games, Joseph Camarata
Electronic Theses and Dissertations
This research aims to fill a research gap by examining video games to explore whether gender, age, or hours played per week would exert any influence on the information of those who may or may not play video games. Mood Management Theory and Uses and Gratification Theory were used as the theoretical foundation for this study. Four-hundred-three East Tennessee State University students who received the survey via email were asked to voluntarily participate in a survey about their motivations behind playing video games. Results from MANOVA showed that the motivations of male participants on video games were significantly higher than …
The Responsible Project, Shannon N. Jackson
The Responsible Project, Shannon N. Jackson
Electronic Theses and Dissertations
The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.
Bible As Interface, Michael Paul Hemenway
Bible As Interface, Michael Paul Hemenway
Electronic Theses and Dissertations
The book is undergoing a major technological transition as print wanes in its dominance and the internet and mobile devices transform our reading and writing technologies. With the entangled histories of bible and book, our emerging technological age and its transformation of the materiality of bible forces us to engage bible as something irreducible to a book. The connections between the major technological transition from roll to codex in antiquity and the contemporary move toward the internet and mobile technologies as reading platforms encourage us to consider bible as an interface that affords high surface area, collaboration, and anarchy. Building …