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Articles 1 - 5 of 5
Full-Text Articles in Communication
I Get By With A Little Help From My Friends: A Qualitative Study Of Nurse Close Work Friendship And Social Support, Jennifer Ptacek
I Get By With A Little Help From My Friends: A Qualitative Study Of Nurse Close Work Friendship And Social Support, Jennifer Ptacek
Masters Theses
The nursing profession is laden with numerous job, emotional labor, and communication stressors, which come from both patients and healthcare organizations. These frequent and simultaneous pressures can result in nurse burnout and turnover (Tracy, 2009). Socially supportive workplace communication has been identified as a solution to reducing nurse stress, burnout, and turnover (Apker & Ray, 2003), but has not specifically considered social support in nurse work friendships. A mixed qualitative method study was conducted with five nurse best friend pairs, using job observations of participants’ work friendship communication and individual and joint interviews. Two major communication themes emerged from the …
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith
Masters Theses
This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …
Of Tribes, Wars, And Jungles: A Study Of U.S.College Students’ Perceptions Of Africa And Africans, Seseer P. Mou
Of Tribes, Wars, And Jungles: A Study Of U.S.College Students’ Perceptions Of Africa And Africans, Seseer P. Mou
Masters Theses
This study examined American college students’ perceptions of Africans. Knowledge Gap and Systems Theory were applied to creating and discussing the research questions. Systems Theory addresses processes and levels of information transfer (Westley & Maclean, 1965). It requires an understanding of the sources, channels, messages, and the people who receive information in a communication encounter. Knowledge Gap Theory, on the other hand, states that when information circulates in a system, gaps in knowledge are formed and these gaps increase as more information enters the system (Tichenor, Donohue, & Olien, 1970). The results showed that consumption of radio and newspaper news, …
Understanding Work Socialization: A Qualitative Study Of A Youth Employment Program, Katelyn S. Sandor
Understanding Work Socialization: A Qualitative Study Of A Youth Employment Program, Katelyn S. Sandor
Masters Theses
Through early work experiences, often in part-time jobs, young people come to learn about the working world. This learning process is often considered a source of anticipatory socialization, or an experience that comes before real work and serves to socialize individuals into particular organizations and vocations. In contrast, this study seeks to understand how individuals are socialized into broader meanings of work through early, part-time work experiences by studying a Youth Employment Program (YEP) aimed at providing hands-on job opportunities for at-risk youth. Drawing upon in-depth interviews, I analyze what young people learned about work and how such learning occurred. …
Master Of The Universe: The Theatrical Director As Artist And Communicator, Audrey Thomas
Master Of The Universe: The Theatrical Director As Artist And Communicator, Audrey Thomas
Masters Theses
This qualitative study was undertaken to examine the processes by which theatrical directors determine the theme for a production and communicate their unifying artistic visions to the agents who, in turn, relay it to the audience. The research revealed that the director's message is formed through comprehensive study of the text, the artifact around which the system is formed, as well as information which provides context for the work of the playwright; consideration of the theatrical organization's missional objectives (the environment in which the system exists); and concerns of artistic leadership. Communication of the concept to stakeholders, and ultimately to …