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Articles 121 - 124 of 124
Full-Text Articles in Social and Behavioral Sciences
The Relevance And Application Of Public Relations Theories To Australian Diplomatic Communications Management, Renae Michelle Brockman
The Relevance And Application Of Public Relations Theories To Australian Diplomatic Communications Management, Renae Michelle Brockman
Theses : Honours
Communication, in the form of diplomatic discourse between nation-states, has long been considered an effective tool of foreign affairs and international relations. The management of international government communication (whether it is through the foreign affairs department of the government of a nation-state, or by the embassies and high commissions that represent that nation) comes under pressure from various internal and external forces acting in the international political environment such as impending war, economic and financial crises, natural disasters, political instability and the approaching millennium. Arguably, it is possible that an alternative method of communications management could be considered to ensure …
Supporting Those That Make Us A Success: How Community Relations Programs Effect Individual Shopping Choices, Danielle R. Lafayette
Supporting Those That Make Us A Success: How Community Relations Programs Effect Individual Shopping Choices, Danielle R. Lafayette
Masters Theses
Community relations programs have become extremely popular within organizations over the past several years. This manuscript will take a closer look at how these community relations programs influence the decision's individuals make when determining which organizations they want to support. Through a case study analysis Wal-Mart's affiliation with the Children's Miracle Network was analyzed in order to determine why organizations do community relations programs and the effect they have on an individual's choice in which organizations they support. The study consisted of a systematic random sample of 342 Charleston/Mattoon and surrounding area residents. The results indicated individuals are looking for …
Advertising And Culture: Variations On The Theme Of Individualism In Korean And American Magazine Advertising, Joyce Wolburg, Hoh Kim
Advertising And Culture: Variations On The Theme Of Individualism In Korean And American Magazine Advertising, Joyce Wolburg, Hoh Kim
Joyce Wolburg
No abstract provided.
Teaching Tip: Using The Talk Show Format To Cover Advertising Issues, James Pokrywczynski
Teaching Tip: Using The Talk Show Format To Cover Advertising Issues, James Pokrywczynski
James Pokrywczynski
No abstract provided.