Social and Behavioral Sciences Commons^™

Supporting Those That Make Us A Success: How Community Relations Programs Effect Individual Shopping Choices, Danielle R. Lafayette

Masters Theses

Community relations programs have become extremely popular within organizations over the past several years. This manuscript will take a closer look at how these community relations programs influence the decision's individuals make when determining which organizations they want to support. Through a case study analysis Wal-Mart's affiliation with the Children's Miracle Network was analyzed in order to determine why organizations do community relations programs and the effect they have on an individual's choice in which organizations they support. The study consisted of a systematic random sample of 342 Charleston/Mattoon and surrounding area residents. The results indicated individuals are looking for …