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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2000

Public Relations and Advertising

Edith Cowan University

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Full-Text Articles in Social and Behavioral Sciences

The Relevance And Application Of Public Relations Theories To Australian Diplomatic Communications Management, Renae Michelle Brockman Jan 2000

The Relevance And Application Of Public Relations Theories To Australian Diplomatic Communications Management, Renae Michelle Brockman

Theses : Honours

Communication, in the form of diplomatic discourse between nation-states, has long been considered an effective tool of foreign affairs and international relations. The management of international government communication (whether it is through the foreign affairs department of the government of a nation-state, or by the embassies and high commissions that represent that nation) comes under pressure from various internal and external forces acting in the international political environment such as impending war, economic and financial crises, natural disasters, political instability and the approaching millennium. Arguably, it is possible that an alternative method of communications management could be considered to ensure …