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Social and Behavioral Sciences Commons™
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Articles 211 - 239 of 239
Full-Text Articles in Social and Behavioral Sciences
Credibility And Authority On Internet Message-Boards, Ryan Goudelocke
Credibility And Authority On Internet Message-Boards, Ryan Goudelocke
LSU Master's Theses
This research aimed to provide some proof or refutation of the hypothesis that online communities develop specialized vocabularies, often technical jargon, and use elements of those vocabularies, here labeled “tokens,” to ascribe credibility and/or authority to other posters. The literature from a variety of communications fields relating to this topic was summarized as a progression from an early “limitations” model of computer-mediated communication (CMC) to a later “opportunities” model. The drawbacks of current research were outlined and some new paths were sketched, including the methodology employed here. Several discussions from different Web sites, each containing hundreds of posts, were tabulated …
The National D-Day Museum As Mystory Praxis, David A. Pye
The National D-Day Museum As Mystory Praxis, David A. Pye
LSU Master's Theses
Museums in general are shrines of collected memory and cultural values. The National D-Day Museum, in particular, presents the memory of World War II as a good and just action taken by the Allied forces against the evil of the Axis powers. In contrast with later wars, which might be seen as morally ambiguous or futile, World War II was and is thought of as "the good war." In this study, I explore and express how The National D-Day Museum encourages exploration and expression on the part of the visitor, using Gregory Ulmer’s concept and practice of mystory to analyze …
U.S. Regional Newspapers' Coverage On China's Entry Into The Wto--A Regional Economy Approach, Ying Kong
U.S. Regional Newspapers' Coverage On China's Entry Into The Wto--A Regional Economy Approach, Ying Kong
LSU Master's Theses
The purpose of this study is to examine whether a region's economy has an impact on regional coverage of China's WTO entry. It is predicted that regional newspapers vary in reporting this issue because of variation in the regional economic structure. The findings of the study support this prediction. A content analysis of 282 news articles in the U.S. regional newspapers finds that the regional economy can be a predictor of regional newspaper's coverage. For North Carolina, Illinois and California, significant differences exist in the regional coverage of China's WTO accession in terms of reference to key economic issue, reference …
How Should Sports Organizations Handle A Crisis?: A Focus On Collegiate Institutions, Jamie Mabile Delatte
How Should Sports Organizations Handle A Crisis?: A Focus On Collegiate Institutions, Jamie Mabile Delatte
LSU Master's Theses
The sports industry is big business just like any other big business. Sports organizations face various crises just as corporate America does. A survey of 345 professional and college level sports organizations revealed that 70% of them experienced a crisis in 1997, while the Los Angeles Times reported that 220 college athletes were the focus of criminal charges in 1995. "Sports crises are clearly more frequent today than ever before," said Kathleen Hessert. Mike Paul agrees with that trend based on his research, attributing the trend to poor life choices away from the sport. What is a crisis? A crisis …
Stereotyping Of Women In Television Advertisement, Vaishali Shrikhande
Stereotyping Of Women In Television Advertisement, Vaishali Shrikhande
LSU Master's Theses
This study examined the portrayal of women in television commercials and documented the stereotypes associated with women in today’s television commercials. Content analysis was chosen as a method of inquiry for this study. Two hundred and twenty six advertisements were recorded from the three chosen networks, ABC, CBS and NBC. No local advertisements or public service announcements were included in the sample. Each advertisement was initially coded for the central figure, whether the central figure was a male or a female. In addition, each central figure in the advertisement was coded for the following categories: 1) age; 2) product use; …
Behind The Scenes: Uncovering The Structures And Manipulations Of Tabloid Talk Show Workers, Guests And Audiences, Kelly Thompson Losch Deshotel
Behind The Scenes: Uncovering The Structures And Manipulations Of Tabloid Talk Show Workers, Guests And Audiences, Kelly Thompson Losch Deshotel
LSU Master's Theses
How talk show workers, guests and audiences behave behind-the-scenes is largely a mystery to the public. This research focuses on the behind-the-scenes workings of a daytime syndicated talk show to better understand the motivations of talk show guests and how talk show workers manipulate guests and audiences. While researchers have conducted studies of talk show guests using formal interviews and questionnaires, no researchers have posed as covert observers to study talk shows. The researcher conducted participant observation to study the behaviors of those involved with the on and offstage talk show structure. The researcher interned for the show without revealing …
Ethics In Public Relations: Gauging Ethical Decision-Making Patterns Of Public Relations Practitioners, Paul Stuart Lieber
Ethics In Public Relations: Gauging Ethical Decision-Making Patterns Of Public Relations Practitioners, Paul Stuart Lieber
LSU Master's Theses
This study employed the Defining Issues Test (DIT) and a quantitative version of the five-factor TARES Test to gather data on the ethical decision-making patterns of public relations practitioners. The former is an instrument based on Kohlberg’s (1969) moral development theory, the latter self-enforced, ethical consideration statements derived from the research of Baker and Martinson (2001). Results show that levels of moral development in public relations differ based on job segment, and that age, education, gender and rank significantly affect levels of ethical consideration. The TARES test, it was discovered, is better suited for a three-factor configuration based on Day’s …
A Convergence Of Modes: Present Status Of Online News Sites A Content Analysis Of 100 Online Newspaper Web Sites, Renee Chantal Duplessis
A Convergence Of Modes: Present Status Of Online News Sites A Content Analysis Of 100 Online Newspaper Web Sites, Renee Chantal Duplessis
LSU Master's Theses
This study examines the current status of online news sites in terms of their level of convergence, and how they are affected by different organizational factors such as organizational influence, cross media partnerships and circulation size. A content analysis of the top 100 circulated newspaper dailies in the United States was conducted to provide understanding as to the current status of these online newspaper sites. A number of categories were examined including newspaper circulation size, updatedness, cross media partnership/ ownership, and level of convergence. Results showed that the majority of the Internet newspaper sites examined shared a media partnership on …
Print Media Impact On State Legislative Policy Agendas, Abby Kral
Print Media Impact On State Legislative Policy Agendas, Abby Kral
LSU Master's Theses
Using a survey of Louisiana’s State Legislature, this study examined the role media have in developing state legislators’ policy agendas by exploring the function of news media in the public policy process. The study also tested whether there was a correlation between media use, years of legislative service, and education level. This thesis was also able to establish a correlation between media use and gender, with results suggesting that female state legislators rely on newspapers more than their male counterparts. The results suggest that legislators do seek out issues in newspapers that affect the communities and constituents they serve and …
Media Ownership And Objectivity, Xinkun Wang
Media Ownership And Objectivity, Xinkun Wang
LSU Master's Theses
The purpose of this study is to examine whether the different type of ownership will affect the degree of objectivity of newspaper coverage of 2000 presidential election. It is predicted by Shoemaker’s news content theory that publicly-owned newspaper is more objective than privately-owned newspaper. The findings of this study support this theory. A content analysis of 238 news stories and eight editorials from publicly-owned the Boston Globe and privately-owned the Boston Herald showed that not only does the ownership affect the objectivity of the coverage of these two newspapers on 2000 presidential election, the endorsements also affect the degree of …
"You Stupid, Lazy Kid": Perceptions Of Verbal Aggressiveness In Older Adults, Jon M. Croghan
"You Stupid, Lazy Kid": Perceptions Of Verbal Aggressiveness In Older Adults, Jon M. Croghan
LSU Master's Theses
Young adults' stereotypes of older adults has been well-documented in communication literature, however, there has been a lack of research on the impact of message strategy on intergenerational interactions. The purpose of this study was to examine the relationship among three factors that previous research suggests should influence the activation of stereotypes toward a target: age, relational level, and message strategy. This study examines the role that message strategy, in this case, verbal aggressiveness, plays in activating young adults' (n = 186) negative stereotypes of older adults. The young adults' self-reported levels of trait verbal aggressiveness was positively correlated with …
A Diffusion Of Innovations Approach To Investigate The Brand Name Change Of A Higher Education Institution, Jacqueline Eiswirth Tisdell
A Diffusion Of Innovations Approach To Investigate The Brand Name Change Of A Higher Education Institution, Jacqueline Eiswirth Tisdell
LSU Master's Theses
Understanding the communication concepts behind promoting a brand name is essential to the successful adoption of that innovation. This research links diffusion of innovations theory, branding, and public relations by exploring the name change of a higher education institution. Extensive work has been done in the areas of branding and diffusion of innovations theory. However, this study links the two. The adoption of the University of Louisiana at Lafayette new name by its alumni was studied by analyzing the public relations campaign post-name change and by gathering background information on previous diffusion of innovations research and the importance of brand …
Corporate America And Web Access For The Blind: Are Public Relations Practioners Communicating With The Blind Public?, Jenice Daigle
Corporate America And Web Access For The Blind: Are Public Relations Practioners Communicating With The Blind Public?, Jenice Daigle
LSU Master's Theses
Advances in technology have given the blind public a new voice in corporate America. Today, blind individuals are able to utilize the Internet independently using screen access software. However, like ramps for wheelchairs in physical spaces, Web site accommodations are needed in cyberspace for successful use. A review of the current literature indicates trends in public relations are shifting toward a corporate ethic of social responsibility, but on-line concerns for the disabled are not clearly demonstrated among the leading corporations in the United States. The purpose of this research is to determine if blind consumers are being accommodated on corporate …
How The Media Are Portrayed In Print Advertisements: A Content Analysis Of Magazine Advertisements Throughout The Twentieth Century, Kathryn Elizabeth Burke
How The Media Are Portrayed In Print Advertisements: A Content Analysis Of Magazine Advertisements Throughout The Twentieth Century, Kathryn Elizabeth Burke
LSU Master's Theses
This study examines the portrayal of media within print advertisements found in Harper's Magazine between 1931 and 2000. This study evaluated a number of categories to provide understanding of the role of media within society, specifically the portrayal of gender and media use, how media are used in society and the perceived class within the advertisements featuring media products. The study also looked at the Diffusion of Innovation Theory, which states that a socioeconomic elite group are the first people within a society to adopt new ideas or technologies. A content analysis, both quantitative and qualitative, of Harper's Magazine produced …
Taking Pr To School: A Case Study Of The Three Private High School Public Relations And Development Departments, Christine Cidalise Indest
Taking Pr To School: A Case Study Of The Three Private High School Public Relations And Development Departments, Christine Cidalise Indest
LSU Master's Theses
Few studies specifically explore public relations in private high schools. Statistics reveal that in Louisiana the number of nonpublic high school students continues to increase, therefore the competition among private schools for students increases as well as the demand to improve the private schools. These private schools need public relations to establish mutually beneficial relationships with strategic publics to attract students and to raise money to educate the students. This thesis is a case study of private school public relations programs at three Louisiana high schools. The theoretical basis for this thesis centered on the research of James Grunig. To …
Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon
Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon
LSU Master's Theses
This thesis, through an experiment of 108 subjects, studies the relationship between the presence of a Uniform Resource Locator (URL or web address) in newspaper advertisements and perception of the product advertised as well as the likelihood to act on the advertisement. The findings reveal URLs do in fact have an effect on perception, although, as it is suggested in the theoretical framework, it does not necessarily induce the subjects to act on the ad. This study also finds there is a stronger inclination for perception change to take place versus the likelihood for consumers to either seek more information …
2001 Louisiana Legislative Special Session: Do We All Read The Same News, Jennifer Bhatia Ledbetter
2001 Louisiana Legislative Special Session: Do We All Read The Same News, Jennifer Bhatia Ledbetter
LSU Master's Theses
This study reviews the newspaper coverage given during the 2001 Louisiana special legislative session. It was convened to raise additional money to fund teacher pay raises through legislation impacting the state’s gambling tax requirements. The seven markets include Baton Rouge, New Orleans, Lafayette, Lake Charles, Alexandria, Monroe and Shreveport. The session was a “last resort effort” in response to persistent pleas from educators that had elevated into statewide teacher sickouts. In the fall of 2000 the public voted down new taxes to fund their pay raises. The governor charged his administration to come up with a plan to raise teacher’s …
The Influence Of Imagined Interactions On Verbal Fluency, Charles Choi
The Influence Of Imagined Interactions On Verbal Fluency, Charles Choi
LSU Master's Theses
Imagined interactions (IIs) are a type of social cognition and mental imagery whereby actors imagine an interaction with others for the purposes of planning. Within actual encounters, verbal fluency is a characteristic that contributes to the speaker's credibility. The planning that takes place through imagined dialogues can help a speaker overcome disfluency found in speech. This study shows that improvements in speaking style are also dependent upon the trait of communication apprehension that an individual experiences. Visualization can decrease apprehension levels, thus producing higher verbal fluency. Results from this study indicate planning's influence in the reduction of silent pauses but …
Is This Journalism?: A Study Of Whether The Snapshots On The Front Page Of Usa Today Adhere To Journalistic Standards, Emily Arnette Vines
Is This Journalism?: A Study Of Whether The Snapshots On The Front Page Of Usa Today Adhere To Journalistic Standards, Emily Arnette Vines
LSU Master's Theses
This thesis examined 22 Snapshots on the front-pages of USA Today from April 2001 to determine whether they adhered to the journalism standards of wholeness, accuracy, and credibility. Fourteen were found not whole, 8 were not accurate, and 3 were not credible according to the definitions of this thesis. The researcher compared the data in the Snapshots to the data obtained from the cited source and interviewed sources as well as a news assistant and graphics editor at USA Today. The researcher found four possible explanations for the poor quality of the Snapshots and examined the routines of Snapshot production, …
Isleno Decima Singers Of Louisiana: An Interpretation Of Performance And Event, Danielle Elise Sears
Isleno Decima Singers Of Louisiana: An Interpretation Of Performance And Event, Danielle Elise Sears
LSU Master's Theses
This study is a metaperformance autoethnography of the Isleno decima singers of Saint Bernard Parish, Louisiana. The performance and event of the decima are explored using research techniques including the performance of ethnography. First a basis is provided for the study by presenting a brief historical overview of the Spanish influence in Saint Bernard Parish, Louisiana. The work of Richard Bauman in Verbal Art as Performance is included in order to key the decima as a performance event. Second, the script, “A Tribute to Storytellers: Isleno Decima Singers of Louisiana,” performed at Louisiana State University in The HopKins Black Box …
The Bauhaus (Per)Forms, Lisa Flanagan
The Bauhaus (Per)Forms, Lisa Flanagan
LSU Master's Theses
This study uses the methods and discourses of creative/performative writing and formal aesthetics to evoke the visual aesthetic principles exercised and developed by the Bauhaus and its Stage Workshop. It explores the creative connections between visual and written forms that can affect meaning through primary, universal expression and comprehension. First, a graph links creative/performative writing and avant-garde theater concepts with related Bauhaus performance documents. This initial graph contains the key forms of visual and written expression used in the remaining sections. These further areas of inquiry include, an evocative rendering of the multiple and partial histories that include the Bauhaus, …
The World Wide Web As A Vehicle For Advertising Movies To College Students: An Exploratory Study, Xiaoge Hu
The World Wide Web As A Vehicle For Advertising Movies To College Students: An Exploratory Study, Xiaoge Hu
LSU Master's Theses
The purpose of this study is to explore the World Wide Web as a vehicle for advertising movies to college students. Through a survey of LSU students, this study finds that online promotions as vehicles for advertising movies have great potential. Movie promotion websites are rated the second most effective form of movie advertising after television. The study found that people surf movie promotion websites mainly for movie show times, movie plot and cast information to compare film choices, and movie ticket purchases. The huge amount of data available and the 24/7 access to the internet is an important advantage. …
From Print To Online World: Examining The Predictors That Influence The Level Of Interactivity Of Newspaper's World Wide Web Pages, Qian Zeng
LSU Master's Theses
The purpose of this study is to examine the predictors that influenced the interactivity of U.S. daily newspapers Web sites, namely the market size of newspapers, newspapers ownership, the number of online newspaper technical staff, length of newspaper Web site existence. Whether a national newspaper has different interactive Web site from a local newspaper is also studied. A content analysis of 106 U.S. daily newspapers Web sites found that market size and length of time newspapers having Internet presence sites are correlated to the interactive level of newspapers Web sites. National newspapers are also found having more interactive Web sites …
Mass Media Ethics Vs. Ethnicity : The Cuban American National Foundation's Battle With The Miami Herald, Michelle M. Cobas
Mass Media Ethics Vs. Ethnicity : The Cuban American National Foundation's Battle With The Miami Herald, Michelle M. Cobas
LSU Master's Theses
In 1992, a prominent Cuban-American organization, the Cuban American National Foundation, launched a full-scale campaign against the Miami Herald following an editorial against the Cuban Democracy Act, sponsored by Congressman Robert Torricelli, (D-NJ). The bill, which the Foundation endorsed and helped craft, was aimed at tightening the loopholes on the U.S. embargo against Cuba. Two men-CANF Chairman Jorge Mas Canosa and Herald publisher David Lawrence-represented opposing sides of the feud. CANF galvanized the exile community to support its side of the debate. The Herald used its opinion and editorial pages to argue against Mas's charges that the newspaper attacked the …
Attribute Agenda-Setting In An Open Primary: An Examination Of Press Coverage And Political Ad Effects, Scott Hobbs
Attribute Agenda-Setting In An Open Primary: An Examination Of Press Coverage And Political Ad Effects, Scott Hobbs
LSU Master's Theses
Creating a favorable candidate image is one of the more difficult tasks a political consultant faces. Besides researching which issues their client will address, the consultant must analyze what attributes voters find most appealing in a candidate. Then, through a complex process, a candidate image is finally packaged and presented to the public. This thesis looks at the end result of the packaging process for a Mayoral candidate in East Baton Rouge parish. By examining the press coverage and campaign ads in a local election in a mid-size city, this study expands on previous second level agenda-setting research. Literature in …
When Everybody's A Critic: Effects Of A Newspaper's Self-Improvement Program, John M. Laplante
When Everybody's A Critic: Effects Of A Newspaper's Self-Improvement Program, John M. Laplante
LSU Master's Theses
This case study examined a peer-evaluation program at The Advocate newspaper in Baton Rouge, Louisiana, in which employees took turns serving on committees that critiqued each day’s coverage. Their critique reports, containing both negative and positive comments on all elements of the news pages, were distributed to each employee of the news department. The purpose of the study was to examine the content of the critique reports and to determine whether the participants and the editors thought the program improved the newspaper, whether they wanted to continue it and what changes might improve it. The research methods included a survey …
A Textual Analysis Comparing The Content Of "Black Enterprise," "Forbes," And "Fortune" Magazines And The Message Each Presents To Its Readers, Karen M. Rowley
A Textual Analysis Comparing The Content Of "Black Enterprise," "Forbes," And "Fortune" Magazines And The Message Each Presents To Its Readers, Karen M. Rowley
LSU Master's Theses
A study of Forbes, Fortune, and Black Enterprise magazines finds that the two mainstream business publications—Forbes and Fortune—provide virtually no coverage of Blacks and the black business community, thereby helping to perpetuate the white-dominated view of society that places minorities in general—and Blacks in particular—outside the norm. Black Enterprise, on the other hand, continues in the long tradition of the black press, providing an alternative view of society through its focus on the black business community.
The Effectiveness Of Sports Sponsorhips: A Study Of The New Orleans Zephyrs, Amy Marie Boyle
The Effectiveness Of Sports Sponsorhips: A Study Of The New Orleans Zephyrs, Amy Marie Boyle
LSU Master's Theses
Despite the pervasiveness of sports in American society and the ever-increasing role of sponsorship in the marketing mix, sponsorship marketing as a discipline currently lacks the rigorous academic study and theoretical foundations that exist in other marketing disciplines. The purpose of this study is to determine whether or not sponsorship of New Orleans Zephyrs baseball is an effective way of increasing awareness of a product or brand. Using intermediate measures of recognition testing, fans at three New Orleans Zephyrs games were surveyed to test sponsor recognition. The study examined various elements of sponsorship marketing including the effects that gender, age, …
A Reexamination Of The Canon Of Objectivity In American Journalism, Les L. Lane
A Reexamination Of The Canon Of Objectivity In American Journalism, Les L. Lane
LSU Master's Theses
Journalistic objectivity is the definitive canon of American mainstream journalism. Yet American journalists cannot agree on what it is, how it is measured, or on how it is done. The source of the confusion is the assumption that objectivity is an ideal, absolute, impossible, incomprehensible, value-free state of being, outside of all physical, cognitive, psychological, and social contexts, where reality is perceived without distortions of any kind. This assumption is logically invalid and historically inaccurate. Journalistic objectivity evolved from the American cultural premises of egalitarianism and positive scientific empiricism through four historical stages: Nonpartisanship, Neutrality, Focus-On-Facts, and Detachment. It is …