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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Planned Parenthood In Crisis: Social Media Strategies And Frames, Lauren Hudel Goodman
Planned Parenthood In Crisis: Social Media Strategies And Frames, Lauren Hudel Goodman
LSU Master's Theses
Planned Parenthood entered crisis mode in the summer of 2015 with the release of videos alleging sales of fetal tissue by the Center for Medical Progress. Its crisis communication strategy was implemented to manage its reputation and influence public opinion regarding the organization and potential defunding by Congress. Through the use of women’s health and abortion framing, Planned Parenthood was able to prime its public’s attitudes towards the organization and potential negative outcomes of removing federal funding from the organization. As discovered through a content analysis, Planned Parenthood specifically addressed the crisis in its press releases, allowing the organization to …
March Madness For Men, Gabrielle P. Jones
March Madness For Men, Gabrielle P. Jones
LSU Master's Theses
The purpose of this study is to examine the manner in which the media covers men’s and women’s athletics and how it may affect the public’s perception of women’s athletics. The study also seeks to examine how the hegemonic devices and primes that the sports media use can affect viewers’ enjoyment of women’s athletic coverage as well as the effect that sports fandom plays on viewers perceptions. Using an experiment exposing participants to heavy men’s college and women’s college basketball coverage, the results showed that sports media coverage did not elicit negative perceptions toward women’s athletics.
Man Without A Country: How Character Complexity Primes Racial Stereotypes, Ben Miller
Man Without A Country: How Character Complexity Primes Racial Stereotypes, Ben Miller
LSU Master's Theses
This study examined the role character complexity plays in racial attitudes of television viewers. Previous research suggests that stereotypes and counter-stereotypes play vastly different roles in how people process information. Stereotypes act as automatic cues that call up pre-made judgments upon exposure to them. Meanwhile, counter-stereotypes actually work on a conscious processing level, forcing viewers to think more deeply about individuals when presented with them, skipping the automatic recall mechanism all together. By layering counter-stereotypes and stereotypes together in the same stimulus, this study examined whether the existence of there would be an appreciable difference between viewers exposed to solely …
Unbalanced Media Coverage And The 2004 Presidential Election: The New York Times Vs. The Washington Times, Jimmie E. Cummings, Jr.
Unbalanced Media Coverage And The 2004 Presidential Election: The New York Times Vs. The Washington Times, Jimmie E. Cummings, Jr.
LSU Master's Theses
The purpose of this study was to find out if either The New York Times or The Washington Times participated in unbalanced media coverage during the last two weeks of the 2004 Presidential Election. Through content analysis paragraph tone was used to evaluate news stories, columns, and editorials as positive, negative or neutral from a composite week sample. Scholars, politicians, the public as well as journalists have long argued about the existence or not of media bias and whether it is in support of liberal or conservative politics. This study was not an attempt to pick a side in that …