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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
There's An App For That: The Ways Young Adults Access Digital Information, Cydney Lauren Palmer
There's An App For That: The Ways Young Adults Access Digital Information, Cydney Lauren Palmer
LSU Master's Theses
Despite the popular use of smartphones and mobile applications (apps) and their potential impacts in the near future, only scant academic attention has been paid to mobile apps, especially in respect to the gratifications sought from accessing digital information via apps. This exploratory study investigated the relationship between young adults and their use of mobile apps in accessing digital information, particularly in comparison to the current go-to digital information access device, Internet browsers. In addition, this study examined how levels of perceived privacy concern influence digital information use and how the use of digital information access modalities and the level …
The Blame Is In The Frame: Inter-Reality Comparisons Of Crime Reports And Local News Crime Coverage On The Internet, Dana Marie Tumblin
The Blame Is In The Frame: Inter-Reality Comparisons Of Crime Reports And Local News Crime Coverage On The Internet, Dana Marie Tumblin
LSU Master's Theses
Research of crime news suggests that Blacks are over represented as criminals when compared to crime reports; study of race and crime judgments reveals that viewers with heavy amounts of television news viewing associate Blacks with crime more often than viewers who watch lower amounts of television news. Further complicating the perception of Blacks is their lack of diversified coverage in the news. Most coverage of Blacks frames them as liabilities to their communities, while offering few positive depictions to counter the Black criminality frame. The Internet may aid in exacerbating stereotypes of Blacks by allowing users to selectively expose …
A New Focus For A University: Designing A Web Site To Feature Community Service, Andrea Louise Clesi
A New Focus For A University: Designing A Web Site To Feature Community Service, Andrea Louise Clesi
LSU Master's Theses
This research used focus groups and usability testing to determine how a major land-grant university should design a Web site that would feature the community service work of faculty and staff, students and alumni, also referred to as stakeholders. University public relations professionals planned to launch an interactive Web site as part of the university’s sesquicentennial celebration in 2010, but had concerns that the Web site would not attract stakeholders. The research sought to answer the following questions based on uses and gratifications and impression management theories: What uses and gratifications, if any, do social networking sites provide stakeholders? Does …
Women's Uses Of The Internet, Rachelle Powell
Women's Uses Of The Internet, Rachelle Powell
LSU Master's Theses
In this study I will look at the main reasons women use the Internet. Studies about women and the Internet are divided; some indicate less use of the Internet than men, but other studies show strong evidence of a narrowing gap in use. Due to this lack of clarity, a study that looks exclusively at women’s Internet activities and usage is needed. Although qualitative research does not test or apply theory the same way quantitative research does, uses and gratifications theory informed this study. This is an exploratory study of women and the Internet.
Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon
Perception Of And Reactions To The Presence Of Url's In Print Advertising Of A Non-Technology Brand, Neil Melancon
LSU Master's Theses
This thesis, through an experiment of 108 subjects, studies the relationship between the presence of a Uniform Resource Locator (URL or web address) in newspaper advertisements and perception of the product advertised as well as the likelihood to act on the advertisement. The findings reveal URLs do in fact have an effect on perception, although, as it is suggested in the theoretical framework, it does not necessarily induce the subjects to act on the ad. This study also finds there is a stronger inclination for perception change to take place versus the likelihood for consumers to either seek more information …