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Studies In Consumption And Production Of South Carolina Aquaculture Products, David Cheplick
Studies In Consumption And Production Of South Carolina Aquaculture Products, David Cheplick
All Theses
Market demand for seafood products among South Carolina (SC) consumers has led to increased aquaculture production as a means of supporting the seafood supply chain across the state. Our objective is broken into four distinct parts; (1) understanding consumer’s preferences and perceptions of seafood, (2) calculating their willingness to pay (WTP) for seafood products available in SC using attributes of sustainability and locality; and (3) gathering production metric and anecdotal data from SC oyster growers. Previous research assessing the market channels of seafood in South Carolina is compared to survey results. Respondents indicated that taste and quality were the most …