Agriculture Commons^™

Print Grades Prime: A Quantitative Analysis Of Producer Communication Preferences Of U.S. Beef Breed Association Magazines Through The Lenses Of Uses, Gratifications, And Gatekeeping, Megan Underwood, Katherine J. Starzec, Nellie Hill-Sullins, R. L. Weaber

Journal of Applied Communications

The United States beef industry is a major stakeholder in national and international agriculture and is driven by technological innovations and beef producers in all 50 states. Beef cattle breed associations are essential to the success of the industry as they not only maintain breed pedigrees but also disseminate vital information to their members. The magazines of beef cattle breed associations are a primary source of communication for U.S. beef producers. Goals for this study were to determine what information beef producers use from their beef breed association magazines, what information they want to see more of in beef breed …

Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson

Journal of Applied Communications

This research shares insights from qualitative interviews with scientists in agricultural and environmental science programs (n=26) to better understand how occasional, peripheral, or emerging members of the science communication community of practice perceive its domain, practices, and identity. Findings suggest concern about personal risks of communicating, especially control over messaging, interactions with disagreeable audiences, being incorrect, and reputation damage. However, many believe that communication is broadly important for their field and resources. Scientists did not have clear agreement on boundaries of science communication, and advocacy and uncertainty were points of contention. Suggestions for strengthening science communication training are proposed.

Perceptions Of Professionals, Faculty, And Students Regarding The Implementation Of An Agricultural Communications Degree Program In The United Kingdom, Jefferson D. Miller, Abby Davis, Kobina D. Fanyinkah, Alex Mcleod, Casandra Cox, K. Jill Rucker

Journal of International Agricultural and Extension Education

The purpose of this study was to determine the perceptions of professionals, faculty, and students regarding the implementation of an agricultural communications degree program in the United Kingdom (U.K). It aimed to gather detailed opinions to aid in the planning of future agricultural communications curricula in the U.K., where no formal academic programs in this discipline exist in higher education. This study used a qualitative approach in the form of interviews to gain in-depth opinions on four different research objectives. Participants were pooled from three different demographic groups in the U.K: industry professionals, faculty, and students. These stakeholder expressed that …

What’S Trust Got To Do With It? Exploring Agricultural Science Podcast Producers’, Guests’, And Listeners’ Perceptions And Levels Of Trust In Science, Jacqueline Aenlle, Jamie Loizzo, J.C. Bunch, Lisa K. Lundy, Kevin M. Folta

Journal of Applied Communications

Little research to this point has examined food, agricultural, natural resource, and human science (FANRHS) podcast creation, the trustworthiness of the information presented, and the credibility of the individuals speaking on the podcast. The purpose of this study was to explore the level of trust in science of FANRHS podcast producers, guests, and listeners. The study followed an explanatory sequential mixed-method design beginning with an online survey instrument to measure trust in science and later, semi-structured interviews to further explore participants’ perceptions of trust and trust in science. Results showed participants had moderate to moderately high levels of trust in …

Prioritization Of Scientific Sources Of Water Information: The Effect Knowledge, Beliefs, And Political Identity, Sadie Hundemer

Journal of Applied Communications

Scientists are reported to be more trusted than other information sources; yet, on essential water facts, people sometimes reject what they perceive water scientists to believe in favor of other belief determinants. This study examines the factors that affect the difference in people's stated willingness to reconsider their water beliefs in response to information provided by scientists relative to information provided by other sources. Regression analysis of responses provided by 806 Florida and Georgia residents found water science knowledge to be a consistently strong influencer of the gap in reliance on scientific information providers relative to other sources. This result …

A Multi-Method Analysis Of Diversity, Equity, And Inclusion Websites Of Fortune 500 Agricultural And Food Companies, Garrett M. Steede, Rebecca Swenson, Troy Mckay

Journal of Applied Communications

Each year, Fortune magazine publishes a list of the 500 largest corporations in the United States of America based on total revenue in the previous fiscal year. As successful companies, these organizations must prioritize diversity, equity, and inclusion (DEI) for a multitude of reasons. The purpose of this study was to determine how agricultural and food companies on the 2021 Fortune 500 list demonstrated a commitment to DEI efforts on their corporate websites. Thus, we analyzed the DEI website of each food and agricultural company listed on the 2021 Fortune 500 list. Quantitatively, most websites only required two clicks to …

Reporting Expertise In Agricultural Communications, Education, Extension, And Leadership Research: The Development Of An Expertise Rubric, Lori M. Costello, Billy R. Mckim, Allison L. Dunn

Journal of Applied Communications

This exploratory quantitative study assessed 149 behaviors, characteristics, and techniques considered indicative of expertise to determine what social scientists in Agricultural Communications, Education, Extension, and Leadership (ACEEL) disciplines value. A total of 731 social scientists from 25 land-grant universities across the United States surveyed in the fall of 2018 served as the population for this study. Using Principal Component Analysis (PCA), 10 constructs describing expertise were identified. A list of the 10 constructs was presented to faculty representing the ACEEL disciplines who helped determine what the constructs collectively measured, resulting in a label for each construct. The behaviors, characteristics, and …

Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney

Journal of Applied Communications

Studies have shown that more people are getting their information through social media (SM). With so much misinformation presented in global media, it is difficult for consumers to distinguish what is true and what isn’t. With negative images and minimal context, consumers have a tendency to believe and trust what they see on SM. After IRB approval, a survey study was launched on Qualtrics and accessed via email. Using Instagram as platform, this study presented 5 cognitively and 5 emotionally oriented posts focused on the aspects of animal welfare, diet/health, and environment/sustainability. Prior to viewing the Instagram posts, study participants …

Drivers Of Farmers’ Adoption Of Hermetic Storage Bags In Ghana, Namah Taku-Forchu, Misty D. Lambert, Michael S. Retallick, Jonathan D. Ulmer, George P. Opit

Journal of International Agricultural and Extension Education

Post-harvest loss is a global challenge due to its serious threat to food security. Hermetic storage bags offer one way to combat the loss of food after harvest. The rate at which farmers adopt hermetic bags largely depends upon their access to information and training about the technology. The adoption of hermetic storage bags in Dormaa, Ghana, was the focus of this quantitative cross-sectional research study. This study sought to describe maize farmers’ perceptions of the hermetic storage bags in Dormaa, Ghana, based on the perceived innovation attributes and to ascertain farmers’ stages of adoption of the hermetic storage bags …

Great Yorkshire Livestock Show Attendees’ Attitudes About Agriculture, Brytann Busick, Holli Leggette, Gary E. Briers, Holly Whitaker, Jean A. Parrella

Journal of Applied Communications

The purpose of our research was to determine if attending a U.K. livestock show changed attendees’ attitudes about agriculture and to compare those changes in attitudes to attendees of a U.S. state fair similar in size and dynamic. The sample was livestock show attendees at the Great Yorkshire Show (GYS). The mixed-method design included a then and now semantic differential scale with bipolar adjective pairs to measure attendees’ attitudes about agriculture before and after the experience and qualitative interviews with photo elicitation to learn about how attendees developed attitudes about agriculture. Participants had positive attitudes about agriculture before they attended …

Using Urban Farmer Perceptions Of Urban Agricultural Resources To Inform Extension Programming: A Q Methodology Study, Joshua Campbell, Angel N. Riggs, Diane Montgomery

Journal of Applied Communications

Urban farmers face challenges as they work among traditionally underserved populations, are new to farming, and may not recognize the resources available to them. The United States Department of Agriculture (USDA) prioritizes urban food production research and has recognized the unique challenges faced by urban farmers. The purpose of this study was to better understand the perspectives of urban farmers toward urban agricultural resources. Using the USDA Urban Agricultural Toolkit (2016) as a conceptual framework, this study found three perspectives of Oklahoma agricultural producers regarding urban agricultural resource challenges: The Visionary Farmer, The Business-minded Farmer, and The Learning Farmer. Visionary …

Ready, Set, Communicate: Measuring Usability Of Instructional Modules Designed To Improve Communications Skills Of Students Studying Agricultural Sciences, Theresa Pesl Murphrey, Audra W. Richburg, Holli R. Leggette, Shannon L. Norris-Parish, Jean A. Parrella

Journal of Applied Communications

Well-developed communications skills are essential to a proficient agricultural workforce. Online instruction via reusable learning modules (RLMs) is one way agricultural science faculty can provide their students with expert communications skills training. Although RLMs have many benefits, their value degrades rapidly if the learner cannot access or use the technology efficiently. Therefore, online instruction must be tested to ensure usability. The purpose of our study was to assess the usability of RLMs developed to bolster the communications skills of students studying in the agricultural sciences and provide guidance for future curricula and online instruction development. We used quantitative and qualitative …

Exploring The Applicability Of The Science Communication Research Agenda To Agricultural Communications Scholarship, Jean A. Parrella, Holli R. Leggette, Madalynn P. Kainer, Mckenna L. Bush

Journal of Applied Communications

Agricultural communications scholars do not use a national research agenda to guide their research, which could be limiting the impact and rigor of the discipline. In this commentary, we argue that agricultural communications scholars should adopt the science communication research agenda published by the National Academies of Sciences, Engineering, and Medicine in 2017 because the goals of science communication, outlined in the agenda, are relevant to agriculture. Members of the committee who developed the agenda study science communication in contexts of food, agriculture, life sciences, the environment, political science, health, nutrition, and psychology, among others. They developed the agenda with …

External Perceptions Of The Oklahoma Youth Expo's March 2020 Covid-19 Response, Bree Rosman, Quisto Settle, Nathan Smith, Morgan Pfeiffer

Journal of Applied Communications

Livestock shows are a prevalent part of youth agricultural programs in the United States, but they are not well understood, particularly in terms of risk and crisis communication. Through in-depth qualitative interviews, this study evaluated the perceptions of Oklahoma agricultural education instructors, Extension agents, and parents of youth exhibiting at the 2020 Oklahoma Youth Expo (OYE). The onset of the COVID-19 pandemic caused the stock show to cancel in the middle of its schedule. The study evaluated perceptions of the event through the lens of crisis communication as it relates to brand reputation and crisis management. The study was guided …

Developing Writing Self-Efficacy: Perspectives From Agricultural Communications Students, Haley M. Banwart, Shuyang Qu

Journal of Applied Communications

While there is mounting consensus writing is an essential skill required of agricultural communications graduates, there are opposing views as to what educators can do to improve students’ writing education and performance. Self-efficacy research provides one perspective for exploring the relationship between students’ performance and their beliefs in their writing abilities. The purpose of this study was to qualitatively explore how agricultural communications students perceive their writing self-efficacy and what underlying sources shape their self-efficacy beliefs. The findings confirmed agricultural communications students use a variety of sources to inform their self-efficacy beliefs including their interpretations of their writing performance and …

Farmer-Centered Pesticide Risk Reduction Education In Senegal: A Novel, Participatory Approach, Mary L. Halbleib, Berit Dinsdale

Journal of International Agricultural and Extension Education

As pest pressures continue to intensify across Sub-Saharan Africa, many smallholder farmers are increasing their use of pesticides, including highly hazardous options, to meet the market demands for high-quality fresh produce. Many of these farmers, however, have not had access to pesticide risk reduction training or have participated in programs that have not enabled them to protect themselves and their families. Given the risks posed by dried and invisible though still toxic pesticide residues, new forms of information and realistic learning strategies are required. This study combined the innovative Adaptive Learner-Centered Education (ALCE) approach with the Farmer Field School (FFS) …

Going The Distance: Examining The Impact Of A Long-Term International Fellowship, Meikah Dado, Jessica R. Spence, Jack Elliot

Journal of International Agricultural and Extension Education

AgriCorps, an American organization, created a fellowship program to connect agricultural professionals to school-based agricultural education in developing countries. Previous scholars researched the impacts of international experiences on learners, usually through the lens of short-term study abroad. This study seeks to examine the impact of long-term international fellowship experiences in education and provide recommendations for future like-programs by analyzing the experiences of previous AgriCorps fellows. Fellows lived and taught school-based agricultural education in a community in Ghana or Liberia. Eighteen previous AgriCorps fellows participated in a semi-structured interview through a virtual meeting platform. The interviews were used to collect data …

The Intersection Of Gender, Media, And Policy: A Qualitative Analysis On Thai Newspaper Coverage Of Women In Agriculture, Morgan A. Richardson Gilley, Richie Roberts, J. Joey Blackburn, Kristin Stair

Journal of International Agricultural and Extension Education

Women empowerment and gender equality have been found to be statistically significant and positive predictors of global agricultural development. Therefore, reducing gender disparities can encourage economic progress and growth in developing nations. As such, determining effective ways to stimulate social progress and women’s empowerment has emerged as a critical need. One strategy used to raise the public’s consciousness about gendered issues in Thailand has been through mass media. In response, this study aimed to (1) determine to what extent Thailand’s newspaper coverage focused on topics related to women and the agricultural industry; and (2) describe how women in agriculture …

Podcasts In Production: An Examination Of Current And Best Practices For Agricultural And Natural Resource Podcast Producers, Jacqueline Aenlle, Jamie Loizzo, Lisa K. Lundy, J. C. Bunch, Kevin M. Folta

Journal of Applied Communications

Little research has been done on the production and use of podcasts in the fields of food, agriculture, natural resource, or human sciences (FANRHS). Currently, there is limited information for best practices on creating an effective FANRHS podcast to reach a target public audience. The purpose of this study was to examine existing practices and experiences of FANRHS podcast producers. The findings of this study will be of interest to organizations, institutions, and individuals who currently produce or are interested in producing an educational or science-based podcast. This study provided foundational information on podcast creation and maintenance. Future research should …

Modernizing High School Agricultural Communications Competencies: A National Delphi Study, Mackenzie Atkins, Kati Lawson, Ricky Telg

Journal of Applied Communications

The purpose of this study was to identify current competencies needed for high school students to succeed in their agricultural communication courses. This study also identified an ideal introduction level for each competency and provides up-to-date consensus on the most important agricultural communication competencies for high school students as determined by university faculty. Twenty years have passed since secondary agricultural communication competencies have been evaluated at a national level (Akers, 2000). Since then, industry standards have changed, including the emergence of social media, which is reflected in the results of this study. This study was conducted through a two-round Delphi …

2020 Director's Report Of Research In Kansas, J. E. Minton

Kansas Agricultural Experiment Station Research Reports

The Director’s Report of Research in Kansas includes a list of journal articles, station publications, and other published manuscripts from scientists in our departments, research-extension centers, and associated programs.

Determinants Of Performance In Smallholder Farmer Groups In Uganda, David Agole, Connie D. Baggett, John C. Ewing, Edgar P. Yoder, Margaret N. Mangheni

Journal of International Agricultural and Extension Education

The performance of farmer groups is critical for the success of the farmer-led Agricultural Extension approach currently used in Uganda. This study examines factors affecting performance of farmer groups accessing agricultural extension and advisory services from the National Agricultural Advisory Services in Eastern Uganda. The study collected data 200 members of 19 farmer groups in Eastern Uganda. Performance of farmer groups was the dependent variable, which was perceived to be influenced by individual members’ objectives, participation culture, power distance, structure of task, perceived equity, reward allocation and participation in group activities. Farmer group performance had a statistically significant positive relationship …

Perceived Government Control And Its Influence On Climate Change Knowledge And Perceptions: Applications For Effective Communication, Catherine E. Sanders, Kristin Gibson, Alexa J. Lamm

Journal of Applied Communications

Climate change is one of the biggest challenges facing the global agricultural food system at the current moment. While scientists agree that anthropogenic climate change is a critical issue, many United States residents remain skeptical, presenting a significant communication challenge. Understanding the factors influencing public perceptions of climate change are essential to informing agricultural and environmental communication efforts if they are to be effective at mitigating its effects. Previous studies have identified political affiliation and ideology as key predictors for climate change perceptions; however, understanding more detailed components of political ideology and affiliation could strengthen the predictive capacity of these …

Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace

Journal of Applied Communications

It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset of fast-moving, severe weather events such as tornadoes. However, recent research has suggested messages need to be carefully constructed for audiences to place attention to the content, remember the content, and later act in response to the content. The purpose of this study is to explore what people recall of the NWS Twitter message. We used an …

Exploring The Impacts Of Lead Farmer Selection On Community Social Learning: The Case Of Farmer-To-Farmer Model: A Review Of Literature, Willis Ochieng, Colby J. Silvert, John Diaz

Journal of International Agricultural and Extension Education

Agricultural extension has shifted towards community-centric, farmer-centered, and participatory approaches that enhance rural change through a social learning lens, resulting in the emergence of the farmer-to-farmer extension model. The purpose of the study was to understand lead farmer selection criteria within the farmer-to-farmer model and their impacts on community social learning. We applied Torraco’s (2005) integrative literature review method to guide our discussion around lead farmer selection processes, types of lead farmers selected and their impacts on social learning. The study indicated farmer-to-farmer extension model has the potential of re-invigorating the provision of agriculture extension services owing to its low …

Autobiography Of George Washington Owens: First African American Graduate Of Kansas State University, Anthony R. Crawford

Special Publications

George Washington Owens was the son of former slaves who migrated to Kansas in the early 1870s to find free land, finally settling in Wabaunsee County, Kansas, near Alma. It was there that he was born in 1875. In his handwritten autobiography, Owens chronicles the difficulties and successes of working hard growing up on the plains and as a student at District School #3 of Alma, and then at Kansas State Agricultural College. After learning that no African American had graduated from KSAC (now Kansas State University), “he resolved to be the first.” He did so, graduating in 1899. Owens …

The Exploration Of Undergraduate Attitudes And Knowledge About International Agricultural Issues And Us Agricultural Policy, Caitlin Bletscher, Megan Gould, Shuyang Qu

Journal of International Agricultural and Extension Education

In today’s globalized world, educators and employers generally agree on the necessity for undergraduate agricultural [ag] students to develop a sound understanding of global ag issues and policy. Because of this, many U.S. universities have promoted internationalizing curriculum and increased international study abroad experiences. However, few studies have examined the impact of international experiences on students’ knowledge and attitudes about international ag issues and policies. This study bridges this gap by identifying the relationship between student knowledge and attitude toward international ag issues and U.S. ag policy, and how international experience and demographic variables play a role in that relationship. …

Building Global Leaders Through Field Research And Extension Experiences In Belize, Tom Gill, Adam S. Willcox

Journal of International Agricultural and Extension Education

One of the most complex agricultural and natural resources challenges of our time is reconciling sustainable global food security and biodiversity conservation. Providing undergraduate students effective, learning experiences to develop technical and cultural competency prepares them to address this challenge and become global leaders in their disciplines. A three-year experiential research and extension project brought together 14 students and 10 faculty mentors to investigate smallholder farmers practicing conservation-compatible adjacent to the Vaca Forest Reserve in Belize. We used an agroecological approach to foster systems-level thinking and develop transdisciplinary skills of undergraduate students. Students completed applied individual research projects that explored …

Influence Of Message Theme On Consumer Perceptions Of Lab Grown Meat, Kellie Kubacak, Courtney Meyers, Hannah L. Ford, Nan Li, Lindsay Kennedy

Journal of Applied Communications

Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, …

It’S Who We Are: New Approaches, Supported By Evidence, Jack Elliot, Jessica R. Spence, Ignacie Tumushime, Meikah Dado, Ana Casas, Olawunmi Ilesanmi, Megan Gould, Mathilde Le Bon

Journal of International Agricultural and Extension Education

This issue poses the question, “Where do we go from here?” Agricultural and extension educators are well equipped to grow, reimagine, and improve our work. First, we go to our foundational training and educational background and apply those key principles in a new contextual setting.

1) Although we never left the country, we built a virtual study abroad using Kolb’s model (1984) of experiential learning to incorporate all four phases into our VHIE teaching and learning process. 2) Creating the SPS Policy Framework for Africa introduced our team to the Continental SPS Committee, which provided credibility to conduct two virtual …