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Computer and Systems Architecture Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Computer and Systems Architecture
Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown
Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown
Journal of International Technology and Information Management
Assessment is now at the center of the new business education zeitgeist. This focus is the direct result of feedback from the business community regarding the growing gap between their needs and graduates from many business schools. Recently this divide has fallen under even closer scrutiny because of increasing student debt and the growing controversy over return-on- investment. Today business leaders are looking for web-savvy, problem-solving graduates. To this end, AACSB and regional accrediting bodies are calling for the adoption of comprehensive collaborative learning strategies to better align graduates’ skill sets with the real needs of business. Crowdsourcing, which is …
Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith
Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith
Journal of International Technology and Information Management
Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …
Understanding Types Of Users On Twitter, Muhammad Moeen Uddin, Muhammad Imran, Hassan Sajjad
Understanding Types Of Users On Twitter, Muhammad Moeen Uddin, Muhammad Imran, Hassan Sajjad
Muhammad Imran
People use microblogging platforms like Twitter to involve with other users for a wide range of interests and practices. Twitter profiles run by different types of users such as humans, bots, spammers, businesses and professionals. This research work identifies six broad classes of Twitter users and employs a supervised machine learning approach which uses a comprehensive set of features to classify users into the identified classes. For this purpose, we exploit users' profile and tweeting behavior information. We evaluate our approach by performing 10-fold cross validation using manually annotated 716 different Twitter profiles. High classification accuracy (measured using AUC, and …