Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (71)
- Advertising and Promotion Management (69)
- Communication (54)
- Social Media (40)
- Business and Corporate Communications (27)
-
- E-Commerce (22)
- Business Administration, Management, and Operations (17)
- Arts and Humanities (15)
- Entrepreneurial and Small Business Operations (14)
- Communication Technology and New Media (13)
- Public Relations and Advertising (13)
- Technology and Innovation (13)
- Sociology (12)
- Human Resources Management (11)
- Nonprofit Administration and Management (11)
- Sales and Merchandising (11)
- Management Information Systems (10)
- Physical Sciences and Mathematics (10)
- Computer Sciences (9)
- Medicine and Health Sciences (9)
- Tourism and Travel (9)
- Hospitality Administration and Management (8)
- Information Security (8)
- Library and Information Science (8)
- Management Sciences and Quantitative Methods (8)
- Mass Communication (8)
- Public Affairs, Public Policy and Public Administration (8)
- Family, Life Course, and Society (7)
- Institution
-
- Georgia Southern University (36)
- Kennesaw State University (20)
- Walden University (15)
- University of South Florida (9)
- University of Nebraska - Lincoln (8)
-
- Bowling Green State University (7)
- Clark University (7)
- Selected Works (7)
- University of Nevada, Las Vegas (7)
- University of Texas Rio Grande Valley (7)
- California Polytechnic State University, San Luis Obispo (6)
- Liberty University (6)
- Lindenwood University (6)
- Munster Technological University (6)
- SelectedWorks (5)
- University of Arkansas, Fayetteville (5)
- University of Tennessee, Knoxville (5)
- Singapore Management University (4)
- Asia Marketing Journal (AMJ) (3)
- City University of New York (CUNY) (3)
- Technological University Dublin (3)
- University of Massachusetts Amherst (3)
- University of South Carolina (3)
- Western Kentucky University (3)
- Coastal Carolina University (2)
- George Fox University (2)
- Old Dominion University (2)
- Portland State University (2)
- Sacred Heart University (2)
- The University of Maine (2)
- Publication Year
- Publication
-
- Walden Dissertations and Doctoral Studies (13)
- Theses (12)
- Atlantic Marketing Journal (10)
- Association of Marketing Theory and Practice Proceedings 2013 (9)
- Association of Marketing Theory and Practice Proceedings 2014 (8)
-
- Atlantic Marketing Association Proceedings (7)
- School of Professional Studies (7)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (7)
- Honors Projects (6)
- Marketing Faculty Publications and Presentations (6)
- Senior Honors Theses (6)
- Association of Marketing Theory and Practice Proceedings 2022 (4)
- Honors College Theses (4)
- Honors Theses (4)
- University of South Florida (USF) M3 Publishing (4)
- Asia Marketing Journal (3)
- Association of Marketing Theory and Practice Proceedings 2021 (3)
- Journalism (3)
- Lauren Labrecque (3)
- Research Collection Lee Kong Chian School Of Business (3)
- Senior Theses (3)
- USF Tampa Graduate Theses and Dissertations (3)
- Agribusiness (2)
- Articles (2)
- Association of Marketing Theory and Practice Proceedings 2019 (2)
- Chancellor’s Honors Program Projects (2)
- College of Journalism and Mass Communications: Faculty Publications (2)
- Doctor of Business Administration (DBA) (2)
- Doctoral Dissertations (2)
- Graduate Theses and Dissertations (2)
- Publication Type
- File Type
Articles 241 - 243 of 243
Full-Text Articles in Marketing
Social Media As A Marketing Tool For Business Operations, Katharina Jung
Social Media As A Marketing Tool For Business Operations, Katharina Jung
Theses
The purpose of this study was to elaborate different social media tools and their benefits as well as their risk for marketers.
An increasing number of companies use social media for their purposes and Internet users spend plenty of time with social media.
The use of social media is on the rise and cannot be ignored anymore. It is more cost-effective than traditional media marketing and distribution as well as other interactive marketing. Traditional media is struggling, but there is a connection between traditional and social media, which shows that these two relate to each other and influence the overall …
Differences In Online Social Media Mavens: The Gender Gap, Tyra Mitchell, Deborah H. Lester, R. Keith Tudor, Dolly D. Loyd
Differences In Online Social Media Mavens: The Gender Gap, Tyra Mitchell, Deborah H. Lester, R. Keith Tudor, Dolly D. Loyd
Association of Marketing Theory and Practice Proceedings 2010
Consumer Behavior experts have acknowledged the significant impact market mavens play in the dissemination and acceptance of new products in the market place. The emergence of online social media mavens has only recently been recognized. Based on traditional patterns of behavior and Internet usage it could be assumed the predictable demographics of the social media maven would be male, young, educated and with an above average income. This study investigated these traditional assumptions and discovered unique differences in online social media mavens. In order to determine potential Social Media Mavens, this research looked beyond usage of social media and instead …
Communityspot, Daniel Graham, Ryne Dubach, Chris Norcross
Communityspot, Daniel Graham, Ryne Dubach, Chris Norcross
Honors Theses
Communityspot.com does for the community what Facebook does for the individual. Our website allows cities to develop a profile for their community in a standard format, presenting information about businesses, classifieds, attractions, local news, public services, and events. In addition to the basic information, our site also allows the members of that community to contribute personal comments and photos, giving a very real representation of what community is like in that city. The best part about this is our site is completely free, since our profit is made in advertising.