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Social Media Framework For Businesses, Nawel Amrouche
Social Media Framework For Businesses, Nawel Amrouche
University of South Florida (USF) M3 Publishing
Social media is gaining popularity and many studies are investigating the topic by providing contradictory conclusions about its effectiveness. To scrutinize this incongruence, we first differentiate social media from other communication tools and describe its challenges. Next, based on an extensive literature review collecting research papers from 2004 to 2016, we propose a structural framework explaining the role of managerial, individual, and contextual variables that affect the social media value chain. We find that social media has a controversial effect on businesses’ objectives depending on the context of studies. We also find that social media’s objectives could be classified into …
Social Media Marketing The African Door Of Return Experience In Badagry-Nigeria, Huseyin Arasli, Maryam Abdullahi, Tugrul Gunay
Social Media Marketing The African Door Of Return Experience In Badagry-Nigeria, Huseyin Arasli, Maryam Abdullahi, Tugrul Gunay
University of South Florida (USF) M3 Publishing
This study examines the role of social media in promoting the standard of return festivals and revisiting intentions in Badagry, Lagos, Nigeria. The festival, also known as the Door of Return festival, is a cultural event commemorating 400 years of African ancestors who were forcibly taken away as slaves and are now back to their mother land as queens and kings. The African ‘door of experience’, which took place in Lagos Nigeria is the 3rd door of return ceremony reflecting the significance of the slave trade activities that took place in the ancient town of Badagary. Data was collected in …
Accelerated Modernity: What Are The Social Media Stories Undergraduate Students Engage With?, Pericles A. Rospigliosi, Sebastian Raza-Mejia
Accelerated Modernity: What Are The Social Media Stories Undergraduate Students Engage With?, Pericles A. Rospigliosi, Sebastian Raza-Mejia
University of South Florida (USF) M3 Publishing
This paper aims to show how current undergraduate students use social media in their daily lives, taking the first ten minutes of the day as a concentrated insight into their priorities of practice. The work draws on primary data from four focus groups of UK business students in higher education. Through the application of Rosa’s construct of social acceleration, initial findings indicate a hierarchy of priorities, shaped by economic, cultural and structural drivers in what social media is engaged with, in what sequence, and for what purpose. These choices reflect acceleration in the changes to the technology, the pace of …
Marketing A Destination On Social Media: Case Of Three Municipalities Of Izmir, Huseyin O. Altin, Ige Pirnar
Marketing A Destination On Social Media: Case Of Three Municipalities Of Izmir, Huseyin O. Altin, Ige Pirnar
University of South Florida (USF) M3 Publishing
Social media, which emerged as a result of rapid developments in information and communication technologies, is known all over the world. Social media and Web 2.0 systems provide huge benefits to its users when compared with conventional media tools such as newspapers, televisions and radio. Destinations from all over the world utilize social media liberally to compete with each other to grab bigger market shares in an overly-saturated market. Aware of the benefits it provides, municipalities use social media for various reasons such as mass announcements, information dissemination and self-promotion. Within this context, main aim of this study is to …