Business Law, Public Responsibility, and Ethics Commons^™

Is Indoor Tanning The Next Tobacco?, Suzeanne B. Benet, Frederic B. Kraft

Atlantic Marketing Association Proceedings

Marketers of indoor tanning services have directed major promotional efforts toward young adults, and their tactics in pursuing this market segment have been limited by only weak regulation (Greenman and Jones 2010). Although most young indoor tanners acknowledge the link between skin cancer and tanning, they desire the immediate benefits of a tan and regard skin cancer as a distant threat, something as hard for them to imagine as old age itself (Hillhouse 2011). The authors compare the marketing practices of the indoor tanning industry with the practices of the tobacco industry prior to present day regulations.

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Liz Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Association Proceedings

Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines corporate recruiters’, …

Analyzing The Effect Of Advertising On Hospital Choice And Selection: Advancing A New Truth For Hospital Selection And Its Implication For Other Service Providers, Michael A. Petrochuk, Trish Berg

Atlantic Marketing Association Proceedings

Consumerism has long-been an important driver in other industries across the globe, as industries have embraced the importance of meeting customer and consumer expectations (Bennett and Mandell, 1969; Oliver, 1980; Bolton and Drew, 1991; Peyrot, Cooper, and Schnapf, 1993; Taylor and Cronin, 1994). Firms have attempted to understand consumer expectations prior to the delivery of service or product purchase.

Within the last ten years, this consumerism movement has infiltrated into the field of global health care (Herzlinger, 2002; Grazman, & Leifer, 2007). Tenets of the consumer-driven health care include increased demands for high performance, flawless quality, data analytics to support …

A Systematic Review Of Anti-Brand Website Literature: What We Know And What We Need To Know, David L. Williams, Ellen Kolbas

Atlantic Marketing Association Proceedings

The emergence of Web 1.0 began an evolution in electronic communication. This platform resulted in a unidirectional communication flow (e.g. firm to consumer) that featured firms generating messages for public consumption. Web 1.0 gave rise to Web 2.0 and 3.0 platforms that facilitate bi-directional communication between firms and the public. This new method has resulted in an increase in consumer empowerment to create and disseminate marketing messages of their own (Williams, Crittenden, Keo, & McCarty, 2012). Third party stakeholders are disseminating electronic word-of-mouth communications about companies through the use of video, reviews, forums, microblogs and multiple other channels (Gil-Or, 2010). …

An Application Of Social Media Marketing For Community Sustainable Development, Lei Huang, Amelia Clarke, Wen Tian, Natalie Heldsinger

Atlantic Marketing Association Proceedings

Though the social marketing approach has been developed from commercial marketing, it is a holistic approach from various social sciences disciplines like marketing, psychology, sociology, mass communication and economics. It is basically an art to explore new ways of analyzing problems and solving them effectively. For instance, social marketing influences sustainability through the use of marketing principles to increase awareness, understanding, change attitudes, and motivate the society to change, adopt, or sustain a particular behavior. This paper attempts to explore a framework of social media in light of disseminating the knowledge of a community-wide sustainability plan among various stakeholders. Policy …

A Research Agenda For Advancing The Marketer's Understanding Of Ethical Consumption In A Post-Modern World, Julie M. Pharr

Atlantic Marketing Association Proceedings

The attribution of moral significance to the choice of everyday consumer goods may well mean that personal consumption is increasingly viewed as an ethical exercise and not simply an economic transaction.

Consumer behavior has emerged as an important moral battleground in the 21^st century. Those in doubt of this statement need look no farther than their local Catholic church. In a church encyclical released 06.18.15, Pope Francis called for radical transformation not only of global politics and economics but of individual lifestyles in the battle to confront the environmental deterioration of Earth. An encyclical is a document that serves …

An Exploratory Investigation Of The Public's Attitude On The Effects Of Global Warming: The Media's Role In Influencing Opinions As Moderated By Having Lived Through A Major Storm, George W. Stone, Percy Willians, Britney Hamilton

Atlantic Marketing Association Proceedings

While the debate over changing global weather patterns and the negative role mankind plays in altering the earth’s climate continues to rage, there appears to be no real movement in the views of entrenched participants on either side of the argument, or, for that matter, in the culture at large (Whitmarsh 2011). Even though global warming advocates claim the debate is now “settled science” and that a consensus of climatologists has emerged indicting mankind as one of the prime culprits in changing global climate patterns, an equally compelling argument has been made that naturally occurring phenomenon (e.g., such as volcanic …

National Culture Dimensions And Consumer Digital Piracy: A European Perspective, Irena Vida, Monika Kukar-Kinney, Mateja Kos Kokli, James Reardon

Atlantic Marketing Association Proceedings

Digital piracy as a ubiquitous phenomenon affects a number of stakeholders, such as consumers, enterprises, and governments. Considering its global nature, it has been of particular interest to consumer researchers. Hence, a large body of digital piracy literature sheds light on the demand side and illuminates various predictors of digital piracy behavior (Harris & Daunt, 2011). Despite these efforts, very little attention has been devoted to applying international perspective in investigating digital piracy across different countries (Ki, Chang, & Khang, 2006). This study aims to fill this void by examining the digital piracy behavior in three EU countries. In addition, …

Supplier Collaborative And Ethical Consideration In The Vendor Selection Process, Amy Melton, Terry Damron, Magan Calhoun

Atlantic Marketing Association Proceedings

Abstract

This examination of location strategy implementation by Pittsburgh-based service firms, particularly eco-friendly initiatives, was pursued via a case-study approach. The factors selected for comparison were site size and cost; air, rail, highway, and waterway systems; zoning restrictions; proximity to markets/suppliers/competitors; and environmental impact issues. The study included five service-based firms, most of which made decisions concerning new locations within the last few years, and highlighted those factors most significant in the location strategies of local service firms. Findings evidence proximity to market/suppliers/competitors was the most heavily weighted factor in site selection among Pittsburgh-based service firms. The least considered factor …

Supplier Corporate Social Responsibility Policies From A Strategic Perspective, William T. Rupp, Alan D. Smith

Atlantic Marketing Association Proceedings

Corporate Social Responsibility (CSR) is a corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare (www.Investopedia.com). The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all others who may also be considered stakeholders. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. CSR policies function as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with …

The Moderating Effect Of Third-Party Assurance On The Relationship Between Csr Disclosure And Investor Judgments, Leila Emily Hickman, Bernard Wong-On-Wing

Academic Conference on Good Business

Abstract:

Using a survey-based experiment, we investigate whether corporate social responsibility (CSR) disclosures can influence perceptions of corporate reputation and if these perceptions affect investors’ assessment of firms as attractive investments. After viewing CSR disclosures, participants were asked how they perceived the subject firm as a potential investment, and also how they assessed the firm’s reputation. Specifically, the subject firm’s CSR disclosure was manipulated to include either all-positive performance information or mixed information reporting that some CSR goals are not being achieved. A second manipulation divided disclosures into those that were based on information assured by a third-party and those …

Does Corporate Ethics Help Investors Forecast Future Earnings?, Chuan-San Wang

Academic Conference on Good Business

No abstract provided.

Is 2% The Solution? Experimental Evidence On The New Csr Rule In India, Naman Desai, Viswanath Pingali, Arindam Tripathy

Academic Conference on Good Business

No abstract provided.

The Effects Of Csr Reporting Regimes And Financial Conditions On Managers’ Willingness To Invest In Csr, Yasheng Chen, Johnny Jermias, Jamal Aldin Nazari

Academic Conference on Good Business

No abstract provided.

The Impact Of Formal And Informal Institutional Distances On Mne Corporate Social Performance, Dawn L. Keig, Victor B. Marshall, Lance Eliot Brouthers

Academic Conference on Good Business

Does country selection affect the corporate social performance (CSP) of multinational enterprises (MNEs)? In this study we suggest that greater institutional diversity within an MNE’s operating environment may adversely affect its ability to maintain higher levels of CSP. Using institutional distance and organizational learning as our theoretical lenses, we investigate the impact of institutional differences on CSP. We conceptualize the MNE as a unique portfolio of locations and use the MNE’s entire operating footprint to explore the effects of average portfolio formal and informal institutional distances on CSP. We hypothesize and find that firms with greater average informal institutional distance …

Csr Communication In Kitakyushu, Japan: Multiple Case Study, Kaori Takano

Academic Conference on Good Business

The city of Kitakyushu is located in Fukuoka prefecture, southwestern Japan. The Organization for Economic Co-operation and Development (OECD) designated it as one of the four “Green growth” model cities in the world. The city experienced industrial pollution in the 1960s, however, it currently enjoys a reputation for having successful environmental approaches. Because of this significant history, the author speculates that the Kitakyushu business community continues to be vigilant about socially responsible practices and their CSR communication with stakeholders may be more advanced compared to other businesses in Japan.

This multiple case study utilized two traditional data: Interviews and documents. …

Corporate Philanthropic Disaster Response In The Eyes Of A Filipino Entrepreneur, Andrea Santiago, Fernando Roxas

Academic Conference on Good Business

Catastrophic disasters have become more frequent and demand more resources yet corporate disaster response is not part of the mainstream corporate social responsibility activities of an organization. As such, disaster response is ad-hoc and unorganized. For greater effectiveness, organizations are called upon to share their core competencies in a more coordinated manner. However, to do this, corporate boards should be morally convinced to participate in such endeavors.

Self-Promotion No Longer Leaves A Bad Taste: Ajinomoto’S Csr Activity In Japanese Schools, Kaori Takano

Academic Conference on Good Business

Generally Japanese society does not value or encourage self-promotion. Therefore, Japanese corporations are generally quiet about corporate social responsibility (CSR). One Japanese multinational manufacturer of seasoning, Ajinomoto, does not fall into this category. Unlike the majority of the Japanese business community, Ajinomoto trumpets their CSR in the public sector. The top Japanese corporations normally choose not to pronounce their CSR, believing that it is not necessary to highlight their CSR activities if the company is basically doing what is considered the “right thing” for society. For this reason, Ajinomoto was selected for study because the case is unusual from cultural …

Practice Variation As Mechanism For Generating Institutional Complexity: Local Experiments In Funding Social Impact Business, Tracy A. Thompson, Jill Purdy

Academic Conference on Good Business

No abstract provided.

Empathy As An Alternative Paradigm In The Journey Toward Sustainability, Maria Lai-Ling Lam

Academic Conference on Good Business

Empathy as an Alternative Paradigm in the Journey toward Sustainability

A Market For Vice: An Exploration Of Strategic Irresponsibility, Oscar J. Stewart

Academic Conference on Good Business

Organizational scholarship has assumed that corporate irresponsibility (CI) is largely detrimental to corporate financial performance. Alternatively, CI may sometimes work in firms’ favor, though at the expense of stakeholders. Exploring this reality, I argue that many firms engage in strategic CI because there are short-term financial benefits or at least no clear financial payoffs for behaving otherwise. I critique the literature on CI and conceptualize the construct as more then corporate illegality and distinct from both corporate policy and low CSR. I then explain the proliferation of strategic CI as a strategy that firms employ toward competitive advantage. Importantly, CI …

Keynote Address: How Does An Academic In This Field Get Published?, Tom William Lee

Academic Conference on Good Business

Tom Lee, Professor of Management & Organization, Associate Dean for Academic & Faculty Affairs, Foster School of Business, University of Washington Seattle

Recipient of 2015 Herbert Heneman Jr. Award for Career Achivement from the Human Resources Division of the Academy of Management

How Company Scandals Affect Other Firm’S Risk Perceptions, Sunmi Hirata, Martin Grace, Manuela Rincon

Georgia State Undergraduate Research Conference

No abstract provided.

Convincing The Skeptics: Concrete Claims With Supporting Images Persuade Skeptical Consumers To Support Companies Promoting Corporate Social Responsibility Initiatives, Jeff Joireman, Richie L. Liu, Ioannis Kareklas

Academic Conference on Good Business

Skepticism has been identified as one of the main impediments to successful CSR communication and previous research has established a robust effect of individual differences in ad skepticism on negative responses to advertising. However, little work has explored how ad skepticism impacts responses to CSR communication. Integrating work on CSR communication and ad skepticism, the present work advances a conceptual model addressing how concrete CSR claims and images supporting those claims can override skeptical consumers’ less favorable response to CSR advertising. Results show that highly skeptical consumers (a) respond less favorably to CSR ads than less skeptical consumers, overall; (b) …

Social Responsibility Reporting: Evidence From India’S Leading Corporations, Shalini Jain

Academic Conference on Good Business

Abstract

In this article, I examine how 121 leading corporations in India communicate the external relevance of their corporate social responsibility (CSR) programs/outputs and whether these outputs vary by ownership identity (foreign, government, and family), industry affiliation (environmentally sensitive and consumer proximate), and market orientation (inward and outward). I use content analysis from corporate websites, annual reports, and CSR/Sustainability reports to create a unique database on India. Indicators include issuance of stand-alone CSR/Sustainability reports, participation in GRI, UNGC, Carbon Disclosure Project, and UN Carbon Credits reporting and auditing, social and environmental data and disclosure scores, and CSR/Sustainability awards. My analysis …

Does Corporate Giving Signal Firm Quality?, Ying Li, Kiyoung Chang, Hoje Jo

Academic Conference on Good Business

No abstract provided.

Is Ethical Behavior Priced? Evidence From Audit Pricing, Li Z. Brooks

Academic Conference on Good Business

Audit Fees, Audit Pricing, Audit Risk, Corporate Social Responsibility, Engagement

Risk, Ethical Behavior

Do Csr Expenditures Help Investors Foresee Future Earnings?, Chuan-San Wang

Academic Conference on Good Business

The traditional view toward corporate social responsibility (CSR) activities is that they are a source of new information about future performance. We contradict this view by argument that expenditures on CSR activities are difficult to be properly disclosure, because they are not required to be reported in a separate account of financial statements. Consistent with this argument, our study documents a significant, positive association between CSR activities and expenses of selling, general and administrative for most of ratings from Kinder, Lydenburg, and Domini (KLD). Our results show that ratings for both positive indicators (strengths) and negative indicators (concerns) garble accounting …

Corporate Social Responsibility In Peru: Financial Performance Of Social Responsible Companies, Gustavo Adolfo Tanaka

Academic Conference on Good Business

The purpose of this paper is twofold: it aims first at reviewing Corporate Social Responsibility (CSR) in Peruvian corporations. Second, it analyzes the Corporate Financial Performance (CFP) of Peruvian companies that are regarded as socially responsible and have been recognized for their efforts with CSR awards.

Does Audit Firm Tenure Enhance Firm Value? Closing The Expectation Gap Through Corporate Social Responsibility, Li Z. Brooks

Academic Conference on Good Business

No abstract provided.