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Full-Text Articles in Business Law, Public Responsibility, and Ethics

The Impact Of Terrorism On Consumer Sentiment: Evidence From Twitter Data, Kyla Scanlon Nov 2018

The Impact Of Terrorism On Consumer Sentiment: Evidence From Twitter Data, Kyla Scanlon

Posters-at-the-Capitol

This paper investigates the effects that 12 different terrorist attacks had on consumer sentiment, using data scraped from Twitter to determine a broad based emotional stance. This was inspired by my previous research that worked to determine the impact that terrorism had on the stock market. The goal of this research is to determine a more qualitative impact of terrorist attacks. I utilized Rapid Miner for data processing, and the Global Terrorism Database as my data source. The project began by examining the rise and fall of keywords and hashtags through sentiment analysis to measure reaction over time. The text …


A Descriptive Study Investigating Accounting Students' Job Selection Preferences, Richard Wesley Apr 2018

A Descriptive Study Investigating Accounting Students' Job Selection Preferences, Richard Wesley

Scholar Week 2016 - present

Many accounting students are selecting accounting audit firms without exhausting a thorough research about the firms or getting an idea of the firms’ expectation. Moreover, accounting firms are hiring students without getting a clear understanding of the students’ job selection preference. As a result, both the students and employers are finding a cultural mismatch. Often employers and students have different perspectives about the nature of the professional skills that are required for a successful accounting career. Once hired, many students soon leave because they become disillusioned with job-related realities. The value of this research adds to the body of research …


Starbucks Corporate Social Responsibility Report, Kaylee Real, Hannah Percell Apr 2018

Starbucks Corporate Social Responsibility Report, Kaylee Real, Hannah Percell

Undergraduate Research Conference

No abstract provided.


Entrepreneurship Education Empowers Youth To Change Their Lives, Marianna Brashear, Jason Riddle Mar 2018

Entrepreneurship Education Empowers Youth To Change Their Lives, Marianna Brashear, Jason Riddle

National Youth Advocacy and Resilience Conference

The Foundation for Economic Education (FEE) aims at equipping Title 1 schools with free, hands-on, engaging materials that any teacher can facilitate either individually or in a classroom setting with no background in entrepreneurship necessary. These versatile lessons, courses, and workshops teach the entrepreneurial mindset optimizing opportunities for grades 8-12 students no matter which life/career path they choose.