Open Access. Powered by Scholars. Published by Universities.®
Business and Corporate Communications Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Business Administration, Management, and Operations (24)
- Social and Behavioral Sciences (24)
- Advertising and Promotion Management (21)
- Marketing (19)
- Communication (16)
-
- Entrepreneurial and Small Business Operations (13)
- Business Intelligence (12)
- Education (12)
- Organizational Behavior and Theory (12)
- Other Business (12)
- Organizational Communication (11)
- Public Relations and Advertising (10)
- Technology and Innovation (10)
- Arts and Humanities (9)
- Sales and Merchandising (9)
- Business Law, Public Responsibility, and Ethics (8)
- E-Commerce (8)
- Human Resources Management (8)
- Strategic Management Policy (8)
- International Business (7)
- Curriculum and Instruction (6)
- Management Sciences and Quantitative Methods (6)
- Other Communication (6)
- Communication Technology and New Media (5)
- Mass Communication (5)
- Performance Management (5)
- Psychology (5)
- Public Affairs, Public Policy and Public Administration (5)
- Institution
-
- Kennesaw State University (20)
- University of Central Florida (10)
- Georgia State University (3)
- Olivet Nazarene University (3)
- Purdue University (3)
-
- University of Washington Tacoma (3)
- Dominican University of California (2)
- Embry-Riddle Aeronautical University (2)
- Georgia Southern University (2)
- Institute of Business Administration (2)
- University of Nevada, Las Vegas (2)
- Western University (2)
- Collin College (1)
- James Madison University (1)
- Kansas State University Libraries (1)
- Nova Southeastern University (1)
- Portland State University (1)
- Southern Illinois University Carbondale (1)
- Stephen F. Austin State University (1)
- University of Georgia School of Law (1)
- University of Tennessee at Chattanooga (1)
- University of Vermont (1)
- University of Windsor (1)
- Vocational Training Council (1)
- Wayne State University (1)
- Keyword
-
- Social media (4)
- Community (3)
- Corporate social responsibility (3)
- Sustainability (3)
- Consumer behavior (2)
-
- Culture (2)
- Marketing (2)
- Word-of-mouth (2)
- 6P marketing mix model (1)
- ANOVA (1)
- Aircraft maintenance (1)
- Apple (1)
- Architecture (1)
- Argument roles (1)
- Artificial intelligence (1)
- Assessment (1)
- Attitudinal loyalty (1)
- Aviation management (1)
- Aviation operations (1)
- B-2-B (1)
- B2B (1)
- Behavioral loyalty (1)
- Brand (1)
- Brand Attitudes (1)
- Brand management (1)
- Brand performance (1)
- Branding (1)
- Bsns_stsc (1)
- Business (1)
- Business strategy (1)
- Publication Year
- Publication
-
- Atlantic Marketing Association Proceedings (20)
- International Crisis and Risk Communication Conference (9)
- Academic Conference on Good Business (3)
- Georgia State Undergraduate Research Conference (3)
- Scholar Week 2016 - present (3)
-
- International Conference on Gambling & Risk Taking (2)
- International Conference on Marketing (2)
- Scholarly and Creative Works Conference (2015 - 2021) (2)
- Undergraduate Student Research Internships Conference (2)
- ASA Multidisciplinary Research Symposium (1)
- Adult Education Research Conference (1)
- Collin College Undergraduate Interdisciplinary Student Research Conference (1)
- Continuing Legal Education Presentations (1)
- Engagement & Service-Learning Summit (1)
- Florida Statewide Symposium: Best Practices in Undergraduate Research (1)
- GSTC Academic Symposium - In conjunction with the GSTC Global Conference Sweden April 23, 2024 (1)
- Georgia International Conference on Information Literacy (1)
- International Conference on Lean Six Sigma (1)
- National Training Aircraft Symposium (NTAS) (1)
- National Youth Advocacy and Resilience Conference (1)
- OSSA Conference Archive (1)
- Peace and Conflict Studies Journal Conference (1)
- Practical Social and Industrial Research Symposium (1)
- River Cities Industrial and Organizational Psychology Conference (1)
- SCOM Undergraduate Research Conference (1)
- Space Traffic Management Conference (1)
- Student Research Symposium (1)
- The Mid-America Print Council Conference (1)
- UVM Libraries Conference Day (1)
- Undergraduate Research Conference (1)
- File Type
Articles 1 - 30 of 67
Full-Text Articles in Business and Corporate Communications
Raising Sustainability Standards In Leisure Industry, Gorete Araújo, Alexandra Lavaredas, Francisco Dias
Raising Sustainability Standards In Leisure Industry, Gorete Araújo, Alexandra Lavaredas, Francisco Dias
GSTC Academic Symposium - In conjunction with the GSTC Global Conference Sweden April 23, 2024
Raising sustainability standards in leisure industry
Nowadays, it became clear that the option for sustainable development (SD) is not a discretionary choice, but an imperative for all of humanity. The SDG propose a common framework of peace and prosperity for people and the planet. The exponential growth of tourism, its multiple and transformative impacts on economies and the environment, place this industry at the epicentre of concerns about SD.
Based on the European DIRECTIVE (UE) 2022/2464, which complies European companies to produce a sustainability file integrated in the annual management report, this paper highlights social, cultural, environmental and governance indicators …
A Qualitative Look Into Repair Practices, Jumana Labib
A Qualitative Look Into Repair Practices, Jumana Labib
Undergraduate Student Research Internships Conference
This research poster is based on a working research paper which moves beyond the traditional scope of repair and examines the Right to Repair movement from a smaller, more personal lens by detailing the 6 categorical impediments as dubbed by Dr. Alissa Centivany (design, law, economic/business strategy, material asymmetry, informational asymmetry, and social impediments) have continuously inhibited repair and affected repair practices, which has consequently had larger implications (environmental, economic, social, etc.) on ourselves, our objects, and our world. The poster builds upon my research from last year (see "The Right to Repair: (Re)building a better future"), this time pulling …
Spiritual Mysteries That Matter When Leading, Gregg Chenoweth
Spiritual Mysteries That Matter When Leading, Gregg Chenoweth
Scholar Week 2016 - present
We need a God who guides, right now, in real time, through the projects and ambitions of our lives. The Apostle Paul did too. Like us, he never met the material Jesus and had to cultivate what he called a “competence” for being guided by God in the Spirit. This identity became so central to his life, he told the Church in Corinth his reputation should be as a “steward of mysteries.” We can be that too. We must. We lead in a world fixated on, "believe it when you see it," yet God provides more to us than sight. …
Critical Thinking In The Age Of Misinformation: Information Literacy For Citizenship, Tamra Ortgies-Young, Jennfer Lobo Meeks, Barbara Robertson
Critical Thinking In The Age Of Misinformation: Information Literacy For Citizenship, Tamra Ortgies-Young, Jennfer Lobo Meeks, Barbara Robertson
Georgia International Conference on Information Literacy
As recent political events across the globe have shed a light on the fragility of democratic values, the role of the University in creating a framework for civic education becomes more urgent. Informed, caring and engaged citizenry must be a goal of higher education. Students currently face the emergence of faulty types of information - such as misinformation and disinformation, which undermines the notion of collective or public inquiry, not only within universities, but also within society as a whole. This challenge must be acknowledged and addressed by academic institutions.
Session presenters will provide an overview of their work, “Critical …
Ethical Challenges Of Artificial Intelligence Text Generators, Robin Yap, Edward Perry
Ethical Challenges Of Artificial Intelligence Text Generators, Robin Yap, Edward Perry
Adult Education Research Conference
AI-text generators thrust academia into an evaluation of the standards of student performance. New technology created new barriers but also potential opportunities to re-evaluate academic excellence. Greater alignment is needed to address our new classroom reality.
Coding Ivey Publishing: Building Sustainable Values For Tomorrow's Business Leaders, B. Pick
Coding Ivey Publishing: Building Sustainable Values For Tomorrow's Business Leaders, B. Pick
Undergraduate Student Research Internships Conference
A reflection on the future of sustainability in business as it pertains to Ivey Publishing's case collection and the coding system developed through the USRI program.
Six Sigma, Sustainability, And It Management: A Research Review And Discussion Of Future Directions, Manal Alduraibi, Timothy Winders, Chad Laux
Six Sigma, Sustainability, And It Management: A Research Review And Discussion Of Future Directions, Manal Alduraibi, Timothy Winders, Chad Laux
International Conference on Lean Six Sigma
Abstract
Purpose- Six Sigma is based upon quality improvement by finding the root cause and refining processes to the precision of process outcomes. The purpose of this research was to conduct a systematic literature review (SLR) to explore the Six Sigma techniques and information technology (IT) management concepts to identify the IT management principle's impact on the sustainability of Six Sigma project efforts and identify the gaps that are essential to be addressed through further research. This research also discusses the principles of IT management upon the influence on Six Sigma projects, and subsequent contribution to organizational economic sustainability. An …
Conflict Resolution In The Virtual World: The Impact Of Covid-19 On New Ways Of Doing Business, Eileen P. Petzold-Bradley
Conflict Resolution In The Virtual World: The Impact Of Covid-19 On New Ways Of Doing Business, Eileen P. Petzold-Bradley
Peace and Conflict Studies Journal Conference
Overview
The world-wide-web development in the 1990s has led to the Online Dispute Resolution (ODR) movement over the last two decades. As digital and internet technology has become globally widespread, discovering new ways of using online tools for dispute resolution is becoming more prevalent. Living in a digital culture, “also known as digitality or digitalism,” has become a norm for our post-modern society. As we continue to witness in the conflict resolution field, incorporating technology into the dispute resolution processes is becoming more commonplace for practitioners.
As ODR continues to be seen ripe for innovation and as a valuable tool …
Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters
Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters
National Youth Advocacy and Resilience Conference
Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.
Under Pressure: Decision Making In Aircraft Maintenance And The Role Of Gender, Stephanie Douglas Ph.D., Bettina M. Mrusek Ph.D.
Under Pressure: Decision Making In Aircraft Maintenance And The Role Of Gender, Stephanie Douglas Ph.D., Bettina M. Mrusek Ph.D.
National Training Aircraft Symposium (NTAS)
In aircraft maintenance, leaders are under near-constant pressure to maintain airworthiness. Every minute an aircraft cannot fly due to maintenance represents financial waste. Decisions are therefore made in a relatively quick fashion. A leader evaluates the situation, identifies a course of action and then communicates this message to a team of technicians. However, gender influences regarding leaders’ decisions can influence team members’ perceptions of those decisions.
The study will measure decision making methods of leaders in aircraft maintenance and the perceptions of the technicians. It informs how gender influences decision making from both the leader and follower perspective. The expected …
Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts
Exploring Csr Communication On Twitter, Terry Damron, Lindsey Batts
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook
The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook
Atlantic Marketing Association Proceedings
No abstract provided.
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs
Atlantic Marketing Association Proceedings
No abstract provided.
2020 Icrcc Proceedings Table Of Contents, Conference Organizers
2020 Icrcc Proceedings Table Of Contents, Conference Organizers
International Crisis and Risk Communication Conference
These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …
The Role Of Organizational Culture For Creating Understanding And Trust Through Internal Crisis Communication, Albena Björck, Petra Barthelmess
The Role Of Organizational Culture For Creating Understanding And Trust Through Internal Crisis Communication, Albena Björck, Petra Barthelmess
International Crisis and Risk Communication Conference
Understanding and trust are major goals of the internal communication in general. In a crisis situation with its inherent uncertainty and lack of time their importance is elevated to a new level. The crisis communication theory lacks a cultural contextualization and a long-standing tradition for including the influence of organizational culture. The purpose of this study is to enhance the understanding of corporate culture as a key factor for internal crisis communication and its effectiveness. It investigates how the visible and less visible levels of culture manifest themselves in the internal crisis communication practice and identifies organizational culture patterns that …
Leadership’S Influence On Environmental Sustainability, Stallar Lufrano-Jardine
Leadership’S Influence On Environmental Sustainability, Stallar Lufrano-Jardine
International Conference on Gambling & Risk Taking
A phenomenological study within the gaming industry is currently being conducted to determine influential indicators within business operations. Based on interviews of executive leadership at global companies, participants disclosed the environmental developments at their organization based on industry norms and the ability to develop/execute environmental initiatives. Four themes emerged: the leader’s ideology and the political climate; the company’s founding principles; support from the industry and/or within the company; and the ability to change industry dynamics. Each leader touched on these four points. Regardless of department type, level of leadership, and the desire to be globally conscious, all participants remarked on …
Betting On Casinos As A Community Benefit: Analyzing Local News Coverage Of The Development Of Casino Gaming In Ohio, Jessalynn Strauss
Betting On Casinos As A Community Benefit: Analyzing Local News Coverage Of The Development Of Casino Gaming In Ohio, Jessalynn Strauss
International Conference on Gambling & Risk Taking
This research examines news coverage of casino gaming in Ohio in the period 2008-2018. Ohio legalized gambling by popular vote in November 2009 and the state now has four casinos and 7 racinos with VLT gaming. This study will use a framing analysis to look at the way that news coverage portrays casinos with respect to social responsibility and their impact on the local community.
With the spread of gambling outside of traditional strongholds such as Las Vegas and Atlantic City, many have debated casinos’ benefit to communities, and some have criticized casinos’ impact on localities. This study will assess …
Engaging With Community Via Digital Communication Practices: A Reflection On Service Learning Oriented Business Writing Class, Sweta Baniya, Jack Daniel Harber, Danielle Lynn Auckley
Engaging With Community Via Digital Communication Practices: A Reflection On Service Learning Oriented Business Writing Class, Sweta Baniya, Jack Daniel Harber, Danielle Lynn Auckley
Engagement & Service-Learning Summit
No abstract provided.
Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth
Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth
Atlantic Marketing Association Proceedings
No abstract provided.
Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman
Cultural Competence: The Missing Piece Of Relationship Marketing, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Radical Environmentalists On Reputation And Communication Practices Of Advocacy/Collaborative Nonprofits, Maria Zhigalina
The Influence Of Radical Environmentalists On Reputation And Communication Practices Of Advocacy/Collaborative Nonprofits, Maria Zhigalina
International Crisis and Risk Communication Conference
The article focuses on features, activities and communication practices of environmental nonprofits / groups to demonstrate the importance of studying how negative reputation of the environmental sub-sector created by radical environmentalists can influence advocacy / collaborative environmental nonprofits. First, it reviews some relevant literature related to environmental organizations / groups and their external communication. Additionally, it provides some examples of radical environmentalism that have been recently discussed in the news. Finally, it describes directions for future research. It is important to understand the influence of the actions of radical environmentalists on advocacy / collaborative nonprofit organizations because it might impact …
Do Not Bank On Us! Taking Stock Of Transparency And Accountability During Crises In Uganda: The Case Of Crane Bank Collapse, Angella Napakol, Ann Mugunga
Do Not Bank On Us! Taking Stock Of Transparency And Accountability During Crises In Uganda: The Case Of Crane Bank Collapse, Angella Napakol, Ann Mugunga
International Crisis and Risk Communication Conference
This study examined transparency and accountability as bridges to the interpretative and sense making capabilities of the public following the collapse of Crane Bank, Uganda. Content and critical discourse analysis methods were used to: investigate the nature of communication, the information shared; review honesty and responsibility in communication, and also analyze how accountability and transparency are constructed during crisis situations in the South. Assessment of 120 newspaper articles showed that both Crane Bank and Bank of Uganda mainly left it to the media to create and give meaning to stakeholders. Initial communication from both institutions was delayed and subsequent communication …
Secondary Crisis Communication. A Question Of Actual Or Perceived Credibility?, Bengt Johansson
Secondary Crisis Communication. A Question Of Actual Or Perceived Credibility?, Bengt Johansson
International Crisis and Risk Communication Conference
An important aspect of crisis communication is secondary crisis communication, which focuses on how people communicate during a crisis. This study seeks to explore the mechanism of credibility in secondary crisis communication. Respondents in a large-scale experiment (N=2382) were exposed to a fictional news story about a terrorist attack and asked to what degree they would share the news story on social media. The design made it possible to test if the sharing of news stories was determined by its actual credibility (through the use of semiotic disclaimers in the news story), or by perceived credibility (the perceived credibility of …
2019 Icrcc Proceedings Table Of Contents, Conference Organizers
2019 Icrcc Proceedings Table Of Contents, Conference Organizers
International Crisis and Risk Communication Conference
These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …
Research Intensive Business Communication Course, Rose Kenny Leblanc
Research Intensive Business Communication Course, Rose Kenny Leblanc
Florida Statewide Symposium: Best Practices in Undergraduate Research
Research can provide an important means for developing and communicating innovation or changes. This poster from the Business Communication Program will discuss the need for integrating research intensive assignments into GEB 3213: Introduction to Business Communications. This presentation will outline the objectives, methodologies, and learning design of the Research Intensive course. We will report preliminary quantitative and qualitative data obtained from student participants with their perspective on the need for research skills in their future business work environments. We will discuss the benefits and future directions to improve the use of research in Business Communication and other business courses.
Emotional Intelligence: The Effect On Social Media Use, Interpersonal Violence, And Gender, Gail Grabczynski
Emotional Intelligence: The Effect On Social Media Use, Interpersonal Violence, And Gender, Gail Grabczynski
Scholar Week 2016 - present
This study investigated the relationship between Emotional Intelligence (EI), social media use, interpersonal violence and gender. EI is a relatively new topic of research that has been of interest to many organizations due to the proposition that EI assists in the development of individuals. With the proliferation of social media, interpersonal violence and women in the workforce, a determination of a relationship between EI and those variables was warranted. The study was conducted at a small private Christian university. An online survey was administered to 123 sophomores. This study was a cross-sectional quantitative design, that utilized three established instruments to …
Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris
Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris
Scholar Week 2016 - present
Our compiled data and research, concluding with our forecast for the Top Social Media Marketing trends for 2018. Focusing on both macro and microinfluencers.
Cultural Challenges When Memorializing Tragedies, Kjell Brataas
Cultural Challenges When Memorializing Tragedies, Kjell Brataas
International Crisis and Risk Communication Conference
After a tragedy, victims and survivors often desire to memorialize what happened. This can take many forms, and finding the right way often involves a number of challenges. There will usually be differences of opinion among the bereaved, the injured and the uninjured survivors, and cultural aspects and differences play a major role. This presentation provides examples from around the world and hints on bridging the culture gap when memorializing a tragedy.
Building Bridges To Connect With Stakeholders: A Template For Success, Kimberly A. Reed
Building Bridges To Connect With Stakeholders: A Template For Success, Kimberly A. Reed
International Crisis and Risk Communication Conference
The modern age of communication, with the 24x7 news cycle and "information overload," can impact our ability to connect with stakeholders. Kimberly Reed, a Washington professional who has built bridges for more than 20 years both across the aisle and around the globe with non-profits, trade associations, government officials, and risk and crisis communication professionals, presented a case study on Expo Milano 2015: "Feeding the Planet, Energy for Life" (the "World's Fair," which was the world's largest gathering and discussion on the topic of food). She shared best practices that featured Drs. Deanna and Tim Sellnow and provided practical resources …
A Close Look At The Role Of Regulatory Fit In Consumers’ Responses To Unethical Firms, Kwansik Mun, Ilgi Shin
A Close Look At The Role Of Regulatory Fit In Consumers’ Responses To Unethical Firms, Kwansik Mun, Ilgi Shin
International Crisis and Risk Communication Conference
Our knowledge is not enough to clearly explain how consumers respond to unethical firms, thereby forming attitudes toward unethical firms’ brand and buying their products. In this sense, we conduct a one-way experimental design to test regulatory focus theory when it comes to attitudes toward unethical firms’ brand and the purchase intention. Our findings reveal that promotion-oriented participants were more negative toward Mitsubishi, which violates achievement (e.g. fuel efficiency), than prevention-oriented participants. More importantly, promotion-oriented people were less likely to buy Mitsubishi automobiles than prevention-oriented people. In contrast, prevention-oriented consumers are negative toward Volkswagen which violates protection (e.g. carbon dioxide …