Business and Corporate Communications Commons^™

Research Intensive Business Communication Course, Rose Kenny Leblanc

Florida Statewide Symposium: Best Practices in Undergraduate Research

Research can provide an important means for developing and communicating innovation or changes. This poster from the Business Communication Program will discuss the need for integrating research intensive assignments into GEB 3213: Introduction to Business Communications. This presentation will outline the objectives, methodologies, and learning design of the Research Intensive course. We will report preliminary quantitative and qualitative data obtained from student participants with their perspective on the need for research skills in their future business work environments. We will discuss the benefits and future directions to improve the use of research in Business Communication and other business courses.