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Articles 31 - 32 of 32
Full-Text Articles in Advertising and Promotion Management
Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy L. Schauer, Denise Ogden, Doc Ogden
Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy L. Schauer, Denise Ogden, Doc Ogden
Atlantic Marketing Journal
The pandemic came as a blow to retailers that were already under pressure from online competitors that offered low prices and provided the convenience of shopping from home. The media tended to cover the plight and challenges for larger chain stores and big box retailers. However, the small local food providers and retailers also faced challenges and had to manage without the luxury of having dedicated staff and deep pockets with which to navigate through the pandemic. This paper explores the experiences and strategies used by 20 small local value-added food providers and retailers as they navigated the pandemic. Additionally, …
Blackstone Launchpad University Of Montana Strategic Analysis/Jacob Treece Honors Capstone Report, Jacob R. Treece
Blackstone Launchpad University Of Montana Strategic Analysis/Jacob Treece Honors Capstone Report, Jacob R. Treece
Undergraduate Theses, Professional Papers, and Capstone Artifacts
No abstract provided.