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How To Grow My Business On Social Media, Thomas Vehige
How To Grow My Business On Social Media, Thomas Vehige
Honors Theses
This thesis discussed goals, strategies and tactics to expand an existing freelance sports videography business into a more robust business through the use of targeted social media campaigns. Author discusses demographic choices, social media platform selection and goals for thoughtful evaluation of opportunities and core competencies.
Creative Brief For Bliss Cupcake Cafe, Maggie Moore
Creative Brief For Bliss Cupcake Cafe, Maggie Moore
Marketing Undergraduate Honors Theses
The baking and culinary industry is growing. In fact, in 2020, the market size of the global baking industry was $331.37 billion and is projected to reach $436.91 billion by 2026. Although the recent pandemic made those in the hospitality field struggle due to the canceling of special events such as birthday party gatherings, weddings, and holiday events, the industry is coming back stronger than pre-pandemic times through implementing new practices such as online ordering and delivery practices. With this, in the recent years, supply chain disruptors and inflation have caused materials and labor costs to increase and can be …
Bridging The Gap Between Skidmore Students And Local Businesses, Charlotte Benson
Bridging The Gap Between Skidmore Students And Local Businesses, Charlotte Benson
Self-Determined Majors Final Projects
Skidmore students are an underutilized customer base for small businesses in Saratoga Springs. The purpose of this thesis is to analyze the purchasing behaviors of Skidmore students in order to determine how local small businesses can better attract them as customers. Current Skidmore students were surveyed and interviewed to ascertain overarching patterns in their purchasing habits. Results show that word of mouth and social media are influential at Skidmore, but are underutilized by local businesses. Findings also suggest that purchasing habits are largely formed during students’ first year at Skidmore. Finally, interview and survey results indicate that Skidmore students most …
Dunites Wine Company: Digital Redesign, Alexandra Messner
Dunites Wine Company: Digital Redesign, Alexandra Messner
Graphic Communication
This project is a digital redesign for Dunites Wine Company, a small San Luis Obispo wine brand. By improving their website usability and consistency, Dunites Wine Co. can generate excitement and awareness about their brand. The end deliverables will include photography, refreshed branding, and an updated website.
Blackstone Launchpad University Of Montana Strategic Analysis/Jacob Treece Honors Capstone Report, Jacob R. Treece
Blackstone Launchpad University Of Montana Strategic Analysis/Jacob Treece Honors Capstone Report, Jacob R. Treece
Undergraduate Theses, Professional Papers, and Capstone Artifacts
No abstract provided.