Advertising and Promotion Management Commons^™

The Naa Challenge: Serving Millennials Through Subscription Boxes, Katie Gaul, Tommie Brechbill, Kylee Yakel, Grant Schirmer, Regan Burnham, Paris Gunderson

Honors Theses

As an older generation of University of Nebraska-Lincoln graduates phases out, capturing the attention of millennials becomes more and more important. Unfortunately for the Nebraska Alumni Association (NAA), many soon to be and recent UNL graduates do not see the value in spending hundreds of dollars to become a lifetime member. Although some people we interviewed saw an NAA membership as just a donation and are not expecting much in return.

We believe that the Nebraska Alumni Association can take advantage of its connections with the University of Nebraska-Lincoln to offer experiences through subscription boxes that will engage millennials and …

Impact Report 2018: Equity And Excellence, Illinois Mathematics And Science Academy

Impact Reports

For over 30 years, the Illinois Mathematics and Science Academy (IMSA) has pioneered the future of science, technology, engineering and mathematics (STEM) education through its two legislative charges: 1) to provide a uniquely challenging education for students talented in the areas of mathematics and science; and 2) to stimulate further excellence for all Illinois schools in mathematics and science. IMSA champions these goals through:

• Residential education: Helping talented 10th-12th graders representing over 93% of Illinois counties to date reach their fullest potential.
• Student and educator outreach: Leading the charge to continually innovate K-12 STEM education, creating a strong and diverse …

Media Marketing Strategies University Leaders Use To Increase Alumni Financial Support, Wesley Carter

Walden Dissertations and Doctoral Studies

Colleges and universities in the United States could end operations in record numbers largely from financial shortfalls. The Urban Institute reported that nonprofit organizations lost $3.4 billion in reneged pledges from 2013 to 2014 from donor dissatisfaction, creating a problem because financial losses can occur from a lack of understanding on how media marketing efforts affect fundraising. The purpose of this qualitative multiple case study was to identify traditional and social media marketing strategies that some nonprofit college and university leaders use to increase alumni financial support. Interviews took place with 7 college or university leaders at 3 private, nonprofit …

Impact Report 2017: Imsa30, The Promise And Power Of Imsa, Illinois Mathematics And Science Academy

Impact Reports

The State of Illinois launched the Illinois Mathematics and Science Academy (IMSA), which is recognized as the world's leading teaching and learning lab for imagination and inquiry, in collaboration with business, education, and science leaders. For 30 years, IMSA has pioneered the future of science, technology, engineering, and math (STEM) education through its two legislative charges: 1) to provide a uniquely challenging education for students talented in the areas of mathematics and science and 2) to stimulate further excellence for all Illinois schools in mathematics and science. IMSA champions these goals through:

New STEM teaching models: leading the charge to …

Ua68/17/2 Potter College Of Arts & Letters Theatre & Dance Western Players / Summer Players, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Western Players theater group including the Summer Players.

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua68/13/4 Adviews, Wku Journalism

WKU Archives Records

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua12/2/1 College Heights Herald, Vol. Ix, No. 6, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Band Concert Witnessed by Many Visitors
• Ernest Miller Sought as Banquet Speaker
• Former Student Has Established Religious Record – John Price
• Museum Relics On Display at Group Meeting
• Sims, John. The Greatest Gift
• Interesting Collection of Books Presented Museum
• 11^th College Press Conference Closes at Murray College
• Our Distinguished Alumni – Woodfin Hutson
• Annual Xmas Voice …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 5, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Hill is Host to Rural Life Conference
• Talisman Staff is Named; Work on Book Begins
• Letter Received from Miss Dorothy Logan Enroute to Brazil
• Monroe & Barren Lead in Educational Progress
• Organizations is Completed at New Club Here – Foreign Relations Club
• Our Distinguished Alumni – J.W. Snyder
• November 16 is Named as Annual Founder’s Day
• Judge …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 4, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Hilltopper Are Near Conference Crown
• Hundreds Flock to Heights for Reunion Event
• Tables are Added to Equipment of Periodical Room
• Our Distinguished Alumni – Dr. Paul Chandler
• International Relations Club Sees Inception
• Sacred Concert Wins Approval of Many Present
• Logan, Ralph. Wendell Johnson’s Passing Has Often Led to Victory
• Eastern Game is Canceled; U. of L. Contest …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 3, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Everything is Set for Homeocming
• ‘Toppers Defeat Murray Thorobreds 6-0
• Music Dept. to Present Sacred Concert Nov. 13
• Date of KIPA Changed to Dec. 2-3
• Local Teachers Away at State Classical Meet
• Our Distinguished Alumni – L.C. Curry
• Training School Lads Killed in Motor Accident – Raymond Runner & Brooks Holcombe
• Seniors Present Play in Chapel
• Donor …

Ua12/2/1 College Heights Herald, Vol. Ix, No. 2, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Lines & Spaces
• Long and Short of It by Pete & Repeat
• Personals
• Society
• Training School Notes

This issue contains articles:

• Several Hundred Teachers Meet Here
• College News of Murray is KIPA Host
• Dr. L.Y. Lancaster Receives Honor
• Sales Contest Announced by Business Mgr.
• Murray Head is Heard here – Rainey Wells
• Bird Society Has Two-Day Meeting at Madisonville
• Tyler, Sara. Romance & History Both Surround Gift to Museum
• County Group Heads Convene
• Our Distinguished Alumni – Dr. …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 19, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Graduates’ Directory is Conducted by W.J. Craig
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Local Quartet Receive Ovation at Chapel Hour
• Concluding Issue of Year Published
• Date of Second Commencement Set for Aug. 25
• Sherry Sisters Established Record
• City Health Nurse Lectures to First Aid Class on Hill
• Farm Students Vie …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 18, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Graduates’ Directory is Conducted by W.J. Craig
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Planting Plans for Grounds of Museum Stated
• Economic Geography Contains Series of Articles by Sullivan Gibson
• Second Summer Term Innaugurated
• Geography Dep’t. Owns Rare Map
• Robey, Howard. Panorama from Herald Office Window Pictured
• Mrs. Carl Herdman Elected …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 17, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Library Notes – Kentucky Library
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Grounds Near New Building Are Improved – Kentucky Building
• Harvard University Gives Scholarship to W.L. Matthews
• Dr. J.L. Harman Speaks Before Students Here
• Fletcher Holman & Wendell Johnson to Lead Western Teams
• Education Council Holds Summer Meet
• Students, Faculty Members Guests at Peabody Conference …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 16, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• The Stumbling Block by Charlene Nunn
• Training School Notes

This issue contains articles:

• Annual Camp at Mammoth Cave is Made
• Ninety-Eight Receive Bachelor’s Degree Here
• Alumni Group Holds Annual Business Meet
• Grise, Finley. Graduate School History Reviewed by Dean Grise
• College High Graduates 32 Seniors Here
• Riflemen are Recipients of Three Awards
• Kelly Thompson & Hays Wiggins Given Ogden …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 15, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Over One Hundred Are to Participate in June Commencement Exercises
• Summer Term to Open Here on June Sixth
• County Presidents are Entertained by Dr. & Mrs. Cherry
• Clean-Up Day Held on Hill
• Camp Party Reaches 39 in Number – Mammoth Cave National Park
• Dr. Henry …

Ua12/2/1 College Heights Herald, Vol. Viii, No. 14, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• William McAdoo Heard in Speech on Agriculture
• Annual Camping Trip is Planned – Mammoth Cave National Park
• Eleven Games Scheduled for 1932 Gridders
• Mother’s Day Brings Large Crowd to Hill
• Lorado Taft to Deliver Commencement Address
• New Pool to be Opened in Coming Week
• Robinson, …

Ua12/2/1 College Heights Herald Vol. Viii, No. 13, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Directors Name Candidates for Head of Alumni
• Dr. & Mrs. Henry Cherry Entertain Students
• Mother’s Day Program is to be Presented on May 6
• H.M. Jameson Dies at Macon
• Orchestra & Glee Club Give Radio Program
• Art Students Addressed by Miss Sobotka
• Sophomores Give Annual …

Ua12/2/1 College Heights Herald Vol. Viii, No. 12, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Art Students Organize Club
• Sophomores to Produce Annual Play
• Ogden College Founder’s Day is Celebrated
• J.R. Whitmer Completes Series of Lectures Here
• Intra-Mural Games End in Triple Tie
• KEA Plans Complete for Annual Meet
• Pennyroyal Geographers Meet Here
• ’32 Talisman is to Include New Features …

Ua12/2/1 College Heights Herald Vol. Viii, No. 11, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• ROTC Rifle Team Wins Fifth Corps Area Title
• Champion Hilltoppers
• Henry Cherry Elected Officer of National Association
• County Group Heads Launch New Program
• Annual to be Published at Earlier Date
• Sophomores to Produce Annual Play – The Whole Town’s Talking
• KEA Plans for Western Completed …

Ua12/2/1 College Heights Herald Vol. Viii, No. 10, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• ‘Toppers Emerge Champions
• Western Plans for KEA Are Complete now
• Physical Education, Music Program Presented on Hill
• Senior Class Presents Its Annual Play – The Meanest Man in the World
• Washington Program is Given Here
• Kiwanians to Give Program
• Peabody Founders Day is Observed by …

Ua12/2/1 College Heights Herald Vol. Viii, No. 9, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Class News
• Club News
• Editorials
• Letters from Susie
• Lines & Spaces
• Oriental Odds & Ends by Raymond Hornback
• Personals
• Society
• The Long & the Short of It by Pete & Repeat
• Training School Notes

This issue contains articles:

• Boston Editor Speaks Before Local Groups - Albert Winship
• Annual Senior Dramatic Production to be Given – The Meanest Man in the World
• Ogden Graduate Heads Chinese Air Forces Defending Shanghai – Chang Hui Chang
• Mr. R.C. Woodward Returns to Hill
• ’32 Talisman is to …