Business Commons^™

A Study On The System Of Influential Factors For High-Quality Development Of Chinese Cultural And Tourism Small Towns: Insights From W Town, Yu Chen

Dissertations and Theses Collection (Open Access)

Under the dual support of the government and market, the number of cultural and tourism small towns in China has increased rapidly in recent years. However, many small towns have encountered problems such as poor performance, disputes over interests, and operational deficiencies during their rapid development. As China's economy gradually enters a phase of high-quality development, how to promote the high-quality development of cultural and tourism small towns has become a concern for experts in the industry and academia. Currently, research on the high-quality development of cultural and tourism small towns in China is relatively fragmented and lacks a comprehensive …

Humanized Management, Fairness Perception And Health Of Merchant Ecosystem: Driving Mechanisms Of The Digital Age, Zeyong Zhuang

Dissertations and Theses Collection (Open Access)

In the era of digital transformation, the competition among individual enterprises has evolved into competition of business ecosystems, and the merchants in shopping malls have evolved from atomistic competition to ecological competition. Therefore, merchants must ensure the health of business ecosystems to establish competitive advantages. This study uses the survey data of merchants in five shopping malls in Guangzhou to empirically test the mechanism of the effect of humanized management on the health of business ecosystems in the context of digital transformation.

The empirical results show that: 1. Humanized management of shopping malls helps to build trust and loyalty, promote …

The High Tide Inn Rebrand, Caroline Turnbull

Graphic Communication

For my Senior Project, I found a small Inn in Maine that was just purchased by a new owner. The previous owner of The High Tide Inn was very old and had owned the Inn for a long time, running on word of mouth and the quaint charm of the location. Their website was not a priority and had not been updated in decades. It was not mobile friendly, up to date, or easy to navigate. The logo reflects a charming sign on the property, but does not translate well digitally. In addition to this, there is no vector file …

Laguna Love: A Sustainable Bikini Collection, Aubrianna L. Davenport

Graphic Communication

Graphic Communication can be applied to various industries of design. As a Cal Poly student I had the opportunity to study abroad in Florence, Italy. During that time I studied fashion and product development, which sparked my desire to become a textile designer one day; I specifically hope to work in the surf apparel industry. Whilst taking textile design classes abroad, I learned that I could apply my love for graphic design to the fashion industry quite seamlessly; I am thankful that Graphic Communication has provided me with the skill sets in Adobe Creative Cloud, especially, when applying my knowledge …

Dunites Wine Company: Digital Redesign, Alexandra Messner

Graphic Communication

This project is a digital redesign for Dunites Wine Company, a small San Luis Obispo wine brand. By improving their website usability and consistency, Dunites Wine Co. can generate excitement and awareness about their brand. The end deliverables will include photography, refreshed branding, and an updated website.

Feasibility Of Funding Construction-Related Projects With Cryptocurrencies, Farbod Pourdehmobed

Construction Management

The current method of acquiring funds for construction projects consists of loans and/or a board of investors. With the emergence of the cryptocurrency industry in the past five to ten years, an influx of cash has been inserted into the market and is simply being held captive by government regulations. With development and construction being an attractive investment for most anyone, these "crypto billionaires" are insistent on financing possible projects. The issue lies within the construction industry and the possibly outdated financial system and whether it is capable of adhering to certain requirements that come with the usage of crypto …

Exploring Diversity And Depth Of Knowledge, Metacognition, And Individual Ambidexterity, Deddi Tedjakumara

Dissertations and Theses Collection (Open Access)

Recent data show that the average lifespan of a company listed in the Standard and Poor's 500 (S&P 500) Index has declined from 32 years in 1965 to 21 years in 2020 (Clark, 2021), and it is estimated that 75% of the companies listed in the S&P 500 today will disappear from the list by 2027 (Hillenbrand, 2019). Organizational theory holds that for a company to be sustainable, it must strike a balance between exploring new possibilities and exploiting old certainties (March, 1991). The ability to manage the tension between exploration and exploitation is important at both organizational and individual …

Study On Visibility Promotion For Regional High-End Hotels Based On The Value Co-Creation Theory, Pingan Luo

Dissertations and Theses Collection (Open Access)

Regional high-end hotels play a great leading role in industry communication, tourism, and consumer culture in the area where they are located. However, regional high-end hotels rely on the area’s industry background and economic development for their survival and operations. Hence, their brand influence seldom spread outside the area. As a result, the limitations of brand awareness have been challenging the rapid development of regional high-end hotels. The existing research has not come to a clear theoretical response to this challenge. To enhance research in this field, this paper grounded on value co-creation theory posed one core question and three …

Parental And Family Leave In The California Construction Industry, Hailee Malins

Construction Management

Struggles between work life balance often result in lower levels of job and life satisfaction, and higher rates of inefficiency and employee turnover, with varying impact on employees based on seniority, gender and parenthood. Policies such as paid parental leave have shown positive effects on work life balance, but there is a lack of information on leave policies within the American construction industry. Focusing on California, this research aimed to determine employee's understanding, use and acceptance of these leave policies. Using a survey, we gain a better understanding of these goals. Rates of confidence in knowledge of paternal and family …

Air Force Cadet To Career Field Matching Problem, Ian P. Macdonald

Theses and Dissertations

This research examines the Cadet to Air Force Specialty Code (AFSC) Matching Problem (CAMP). Currently, the matching problem occurs annually at the Air Force Personnel Center (AFPC) using an integer program and value focused thinking approach. This paper presents a novel method to match cadets with AFSCs using a generalized structure of the Hospitals Residents problem with special emphasis on lower quotas. This paper also examines the United States Army Matching problem and compares it to the techniques and constraints applied to solve the CAMP. The research culminates in the presentation of three algorithms created to solve the CAMP and …

Predicting Bear Trend In The Uae Stock Markets Using Macro-Financial Variables, Hamood Abdulla Alyasi

Dissertations

Understanding the effects of macroeconomic and financial variables on stock market trends, especially bear markets, can help different stakeholders and concerned parties to react according to their goals and tasks. Investors can make better investment decisions and allocate assets in their portfolios based on trend expectations. Regulators and decision-makers can adopt adequate precautious regulations to protect the stock market and economy in general from any negative consequences in the case of a stock market recession.
The purpose of this study is to investigate whether it is possible to predict UAE stock market bear states through the use of macro-financial variables. …

Transition Analysis Of Innovative Technologies Into Military Applications, Cristian J. Henandez-Rivera

Theses and Dissertations

The Department of Defense (DoD) invests over 1 billion dollars annually in Small Business Innovation Research (SBIR) efforts. These SBIR efforts are similar to venture capital investments, where a transition beyond seed funding is considered a success. A baseline study of 2015-2018 Air Force SBIR investments indicates that 8.8% of the efforts secured long-term funding. Current data allows for an assessment of whether or not a project scores long-term funding; however, there is no measurement of whether or not the technology transitions to DoD usage. Transition is the rate at which SBIR investments are fielded or integrated into a military …

Garbage In ≠ Garbage Out: Exploring Gan Resilience To Image Training Set Degradations, Nicholas M. Crino

Theses and Dissertations

Generative Adversarial Networks (GANs) have received increasing attention in recent years due to their ability to capture complex, high-dimensional data distributions without the need for extensive labeling. Since their conception in 2014, a wide array of GAN variants have been proposed featuring alternative architectures, optimizers, and loss functions with the goal of improving performance and training stability. While this research has yielded GAN variants robust to training set shrinkage and corruption, our research focuses on quantifying the resilience of a GAN architecture to specific modes of image degradation. We conduct systematic experimentation to determine empirically the effects of 10 fundamental …

The U.S. Army Officer-To-Unit Assignment Problem, Andrea L. Phillips

Theses and Dissertations

Every two to three years, U.S. Army officers must change duty stations, which entails a selection process based on preferences. Currently, officers are assigned to units using a stable-marriage algorithm. Two impracticalities occur within this process. First, officers are required to submit strictly ranked preferences, not allowing indifference among units. Second, the stable-marriage algorithm does not give flexibility to alternative priorities. This research focuses on two modifications to the current model. First, a mixed integer program is created that allows the user, U.S. Army Human Resources Command, to consider other priorities: unit preferences and maximum officer disappointment. Second, generated data …

A Survey Of Barriers/Challenges To Improve Sbir Participation & Commercialization Success, Benjamin L. Berezin

Theses and Dissertations

The composition of the U.S. Defense Industrial Base (DIB) is changing. Within the last decade we have witnessed a decline in the percentage of new entrants, especially among Small Businesses. The Department of Defense’s base of small business participants experienced a drop of 23% from 2015-2021. New entrants provide novel capabilities and increase competition, spurring innovation essential for continued economic and military advantage. Small Businesses represent well over 40% of the Nation’s Gross Domestic Product and have vastly outpaced large firms at a magnitude of 16.5 times as many patents per small firm.

The Air Force deliberately targets funding for …

Time-Phasing Rdt&E In Air Force Acquisitions, Trevor A. Bills

Theses and Dissertations

Time-phasing describes the process of estimating expenditure profiles for multi-year RDT&E acquisition programs. The AFCAH states that one approach to producing a time-phased estimate is with the use of S-curve distributions. These S-curves are most typically modeled as Weibull, Rayleigh, or Beta distributions. Many prior studies have been completed to better understand which of the three distributions is best suited to time-phasing RDT&E programs, and what program characteristics significantly explain variance in the distributional parameters. Those prior studies utilized either contractor-supplied data or SARs, and typically found the Weibull to be the best performing distribution. This paper makes novel use …

Effects Of Level Of Effort Measurement In The Application Of Earned Value Management, James M. Demos

Theses and Dissertations

Major Air Force contracts are subject to overview utilizing Earned Value Management (EVM). EVM is flexible in its application through the adherence of guidelines rather than strict rules. Due to this method, there is concern for potential abuse of application through overuse of Level of Effort (LOE) as a measurement technique. There are current recommended practices and rules of thumb that suggest LOE should be limited to 15% of a program’s budget with no quantitative research to support this claim. This study examines how LOE is currently employed in ACAT I Air Force programs and what LOE’s impact is on …

Introvert Personality Labor: A Unique Theoretical Construct That Describes The Effects Of Introverts Existing In The Extrovert Idea, Kathleen S. Hendershott

Theses and Dissertations

The Extrovert Ideal led to a society that has a favorable bias toward extroverts. Classrooms, workplaces, and the general public have been designed with extroverts in mind. Introverts, who make up more than half the world’s population, are forced to act in extroverted ways due in part to the extrovert ideal. Previous studies indicate introvert performance declines when working with more extroverted preferences, like open offices that favor group work, but fail to discuss the acting introverts are forced to do in workplaces created for their extroverted counterparts. The purpose of this study is to present a unique theoretical construct, …

Aligning Dod Cost Analysis Competencies To Third Party Standards, Helga D. Leite-Evora

Theses and Dissertations

In an attempt to improve certification training programs, the National Defense Authorization Act (NDAA) of 2020 mandated changes to certification requirements for all acquisition related career fields directing the implementation of certification programs based on nationally or internationally accredited third-party standards (NDAA, 2019). This research focused on DoD’s Defense Acquisition University’s (DAU) Business Cost Estimating (BUS-CE) Program’s compliance with the NDAA. The study has one major research question that focuses on determining how well aligned the Defense Acquisition University’s (DAU) BUS-CE certification program’s competency model is to its relevant third-party standard, the International Cost Estimating and Analysis Association's (ICEAA) Cost …

Cost Estimating Relationships For Recurring T100 Flyaway Costs, Kyrie M. Rojo

Theses and Dissertations

This research investigates a dataset of over 80 Air Force and Navy aircraft and applies regression techniques to create two cost estimating relationships (CERs) for predicting recurring T100 flyaway costs, depending on where in the acquisition lifecycle the estimate takes place. The first CER explains 89 percent of the variation in the dataset and can be applied prior to Milestone B (MS B). The second CER explains 88 percent of the variation in the dataset and can be applied between MS B and MS C. Significant cost drivers identified include stealth, cohort, empty weight, the natural log of speed, legacy …

A Decadal Analysis Of Factor Trends In Production Data For Department Of Defense Acquisition Programs, Scott A. Reilly

Theses and Dissertations

This research involves the analysis of standard parametric cost factors across decades within the Production phase of Department of Defense (DoD) acquisitions. DoD cost estimators utilize factors to develop budgets, build cost estimates, measure program progress, and crosscheck for other estimating methodologies. This research analyzed contract data from 732 cost data summary reports (DD Form 1921) across seven decades and eight common work breakdown structure (WBS) elements. In addition to analyzing differences in these WBS elements, this research also provides analysis across decades for several commodity types, contract types, contractor types, and service branches. The statistical tests conducted in our …

The Effects Of International Defense Sales On Aerospace Prime Contractor Profitability, Gregory T. Sanders

Theses and Dissertations

Faced with declining defense budgets following the end of the Cold War in the early 1990s, US defense contractors needed to explore other sources of revenue outside of typical domestic defense sales to survive. Expansion into the international defense sales market was one of the avenues pursued by defense contractors attempting to capture profits (Deutch, 2001). However, not many studies have been found assessing the relationship between international defense sales and profitability since then. This research examines the relationship between international defense sales and profitability using data collected on the top five US defense contractors from 1994-2021. Time-series analysis is …

An Analysis Of Escalation Forecasting For Ppi3364, Jacob T. Smith

Theses and Dissertations

The accurate forecasting of escalation is vital to generating useful cost estimates. This research investigates various methods for their accuracy in forecasting an index, PPI3364, which measures price changes in aerospace product and parts. This is done over two different spans of time: fiscal years and FYDP (five out years). Also, this study of methods for forecasting was conducted from the perspective of the practitioner in the PPBE process. Global Insight is the current source for forecasting escalation for the aerospace products and parts industry, but there are concerns, expressed by the Air Force Cost Analysis Agency, regarding the accuracy …

If It Ain't Broke, Don't Fix It: Understanding The Value In Producing Film Adaptations And Movie Franchises, Courtney Mcdonald

University Honors Theses

The business of making movies is not an easy one; in an industry where very few see financial success, risk aversion often takes the wheel. In order to combat the immense amount of uncertainty, existing research has attempted to establish factors of film success, including actor star power and reviews. However, statistical studies evaluating these factors have produced consistently inconclusive results. To approach this idea from another perspective, this paper investigates two specific areas of film—movie adaptations and film franchises—that contain valuable properties not always as explicitly connected to box office results. While many movies are referenced, two film franchises …

Analysis Of Oregon Multi-Family Housing In Relation To Covid-19 Pandemic, Conor Paterson

University Honors Theses

The purpose of this paper is to examine notable metrics of multi-family housing markets before and since the COVID-19 pandemic. The primary locations for the analysis of this issue were Portland, Oregon and other cities located near Portland. This paper attempts to demonstrate the ways in which the COVID-19 pandemic has affected the landscape of multi-family housing options and affordability since the year 2020. A literature review was first conducted to obtain a better understanding of what the discourse community surrounding housing changes has stated about the pandemic's role in the housing market. After drawing conclusions from the prior literature, …

Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji

Theses & Dissertations

The growing popularity of cryptocurrencies such as Bitcoin, blockchain, and Web 3.0, has sparked interest not only among industrialized nations but also among the African continent. The widespread adoption of cryptocurrencies in Africa can be attributed to several drivers, including high rates of mobile phone and internet penetration. Blockchain technology has the potential to increase efficiency and reduce transaction costs, contributing to the growth of cryptocurrencies on the continent. This sought to examine the impact of media on the adoption of cryptocurrencies in Africa. The research focused on how media frames events and issues, and how it influences people's thoughts, …

How Organizations Approach Corporate Social Responsibility: Lessons From The Best And Worst, Diego Mullin

Honors Program Theses and Research Projects

In recent years, corporate social responsibility (CSR) has been growing in popularity. Companies that do not engage in CSR or that engage in CSR incorrectly can face scrutiny and lose competitiveness. The current study will analyze CSR initiatives and communications in the context of the contemporary social environment, and how they can benefit or harm a company. This will be achieved by reviewing CSR motivations and communication methods through examining these factors in examples of actual CSR efforts by organizations. The purpose of this study is to provide recommendations on how to strategically approach CSR management and communications to maintain …

A Phenomenological Study On The Informal Learning Experiences Of Female Mid-Level Administrators, Kathryn L. Curameng

Dissertations

Purpose: The purpose of this phenomenological study is to identify and describe the informal leadership development experiences of female mid-level administrators in private nonprofit higher education.

Methodology: This phenomenological study identifies and describes the informal leadership development experiences of female mid-level administrators in private nonprofit higher education institutions in California. Respondents were selected based on specific criteria and recommendations of a sponsor. The researcher collected data through semi-structured interviews and observations of participants.

Findings: Examination of the qualitative data from interviews with 16 female mid-level administrators working in private nonprofit higher education yielded nine major findings. These included 2 unexpected …

Factors Affecting Consumers’ Purchase Intentions Towards Recycled Products, Sherine Esmat

Theses and Dissertations

The work executed addresses the status of recycling industry in Egypt and its relation to the current sustainability trends as well as climate change issues. It also identifies the main concerns of consumers when purchasing recycled products. Consequently, identifies the key pillars that need to be applied or communicated with the target consumers to enhance the concept of selling recycled products and increase its market share. Since this industry is significantly broad, the focus of the study was only on recycled PET plastic bottles (rPET), this is to ensure attaining accurate and reliable results.

An interview and a site visit …

Covid-19 As An Industry Accelerant, Betty Huang

Honors Theses

The coronavirus pandemic, declared as a national emergency on March 13th, 2020, has caused extreme social and economic disruption all over the world, forever leaving a distinct imprint on history. Although many companies struggled immensely, either barely pulling out of the pandemic alive or having to completely shut down, several other companies have found ways to flourish during this unprecedented time.

The beginning of the pandemic brought lowered advertising rates. Several companies made the marketing decision to run campaigns during this time to take advantage of these lowered rates while creating a company response to the pandemic itself. The world …