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Full-Text Articles in Business
Student Government National Network, Alexander Chiarelott
Student Government National Network, Alexander Chiarelott
Honors Projects
My project is the creation and utilization of the Student Government National Network. This is a joint effort between many student leaders from around the country, but the idea for it was started by me and the former BGSU USG President Harrison Carter. My specific role in the development phase of this organization has been to bring in the student leaders in my network, as well as to consider the long-term marketing and financial routes we want the organization to take. I will be developing the marketing and economic plans for this organization, which have a major bearing on how …
Internal And External Analysis Of Grubhub, Anne Mari Petrino
Internal And External Analysis Of Grubhub, Anne Mari Petrino
Undergraduate Theses, Professional Papers, and Capstone Artifacts
No abstract provided.
Strategic Plan Presentation: Boeing, Mary E. Fewer
Strategic Plan Presentation: Boeing, Mary E. Fewer
Undergraduate Theses, Professional Papers, and Capstone Artifacts
After a thorough industry analysis and internal analysis of Boeing, it has been determined that Boeing should: pursue a nostalgic marketing plan where the company admits their recent mistakes and explains their solutions, focus on their market segment of defense contracts in light of both recent issues with Boeing's commercial airlines and impact of the airline industry due to COVID-19, and improve internal communications and human resource management by providing more transparent communication to Boeing staff and professional development programs with clear career paths.
Athletic Advantage: Employers’ Views On Applicant’S Involvement In Student Athletics, Jonathan Wenning
Athletic Advantage: Employers’ Views On Applicant’S Involvement In Student Athletics, Jonathan Wenning
Honors Projects
I have always been told that because of my involvement in athletics, recruiters will be more interested to hire me over other candidates because of the skills I have learned as a student athlete. By completing this honors project, I had the ability to survey hiring managers and recruiters targeting Bowling Green Business Students to see if and why they have a preference of hiring a student athlete.