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UNLV Theses, Dissertations, Professional Papers, and Capstones

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Full-Text Articles in Business

The Relationship Between Motivation To Use Airbnb And Guests’ Repurchase Intention: Moderating Effect Of Consideration Set, Wen Jiang Aug 2019

The Relationship Between Motivation To Use Airbnb And Guests’ Repurchase Intention: Moderating Effect Of Consideration Set, Wen Jiang

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the rise of the peer-to-peer sharing economy, Airbnb has become the leading platform as an online marketplace that allows homeowners to contract short-term leases or rents to tourists. It has expanded rapidly around the globe. This study comprehensively reviews previous literature with respect to the marketing of Airbnb. The study then summarized and categorized 12 motivators linked as causative agents for guests choosing Airbnb. Using the push-pull theory, along with research on the consideration set, this study examines the relationships between Airbnb motivators and guests’ repurchase intention. This study further examines how the consideration set moderates these relationships.

Seventy-eight ...


Building A Music Festival: Understanding Media Industry Lore, Madeline Edgmon May 2019

Building A Music Festival: Understanding Media Industry Lore, Madeline Edgmon

UNLV Theses, Dissertations, Professional Papers, and Capstones

Music festivals have become culturally salient within the new age of consumer participatory culture. Festivals fundamentally warrant a rite of passage by providing consumers a unique, all-encompassing experience. This critical media industry study examines the music festival industry and its’ usage of lore as industry held logics based off of perceptions of consumer wants and desires that calcify within the industry (Havens and Lotz, 2012). I contend three substantial and emergent lore in the music festival industry identified include millennials, experience economy, and prosumer culture. In addition, this thesis explores industry lore as various textual representations across social and physical ...


Examining The Role Of Business Intelligence And Analytics In Hospitality Revenue Management, Anna I. Kharitonova May 2019

Examining The Role Of Business Intelligence And Analytics In Hospitality Revenue Management, Anna I. Kharitonova

UNLV Theses, Dissertations, Professional Papers, and Capstones

Most hospitality revenue management forecasting systems were built prior to the business intelligence and analytics movement. Only recently these systems have been enhanced to offer contemporary business intelligence and analytics functionalities. In addition, revenue management professionals are receiving support from standalone, supplementary business intelligence and analytics platforms. The purpose of this dissertation was to produce a holistic review of and establish the role of business intelligence and analytics within hospitality revenue management. Data was collected from twenty-three interviews; all participants were employed by hospitality organizations in revenue management specific positions. Grounded theory methodology was utilized. The results show that nearly ...


An Examination Of Perceived Leadership Behaviors And Employee Engagement In The Us Federal Government: An Exploratory Study, Jason Barker Dec 2018

An Examination Of Perceived Leadership Behaviors And Employee Engagement In The Us Federal Government: An Exploratory Study, Jason Barker

UNLV Theses, Dissertations, Professional Papers, and Capstones

Leadership can exist in any organization or entity. It has been studied extensively and examined comprehensively. There have been various theories of what type of leadership is ideal or suitable for a group or organization. From transformational to transactional leadership, leadership styles exist that can contribute to organizations and the style they employ. Employee engagement can be based on either or both transformational and transactional leadership factors. Transformational leadership behaviors generally show an increase in employee engagement. Employee engagement has an association with job satisfaction and leadership perception. Leadership styles will be defined, in addition to factors in the employee ...


Using Design Science Research To Develop A Conceptual Solution For Improving Knowledge Sharing In A Virtual Workspace, Lata Koneru Dec 2018

Using Design Science Research To Develop A Conceptual Solution For Improving Knowledge Sharing In A Virtual Workspace, Lata Koneru

UNLV Theses, Dissertations, Professional Papers, and Capstones

Enhancements in technology have resulted in significant changes to day-to-day operations of organizations in the present day. One especially noteworthy change is the alteration in the nature of teams from being co-located, with face-to-face interaction, to virtual, with the involvement of information and communication technologies (ICT) to facilitate communication. This change in team character has had a downstream impact on a key element of an organization’s competitive edge, namely knowledge.

Overall, there is consensus that knowledge is a crucial facet of the competitive edge of an organization. Consequently, knowledge management, knowledge sharing, and organizational learning are essential components of ...


Managing Data-Driven Change: A Model Of Unintended Deviation, Sang-Mun Ray Cho Dec 2018

Managing Data-Driven Change: A Model Of Unintended Deviation, Sang-Mun Ray Cho

UNLV Theses, Dissertations, Professional Papers, and Capstones

Data-driven change in hospitality gaming is desirable because of the opportunities to leverage untapped sources of rich and abundant marketing data. However, change has been difficult to implement as indicated by a lack of widespread adoption. Some have attributed these difficulties to cultural, structural, and other generic factors but these explanations fail to explain the root dynamics of data-driven change.

In this dissertation, it is theorized that data-driven change requires a particular form of social interaction, which are called analytical bonds (AB). The suggestion was that there is a sender of an analytic deliverable and a receiver that makes a ...


Measuring Implementation Success Of Pay Structures And The Role Of Human Resources In Higher Education, Derek Spencer Smith Aug 2018

Measuring Implementation Success Of Pay Structures And The Role Of Human Resources In Higher Education, Derek Spencer Smith

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to determine if a new salary structure initiative for university staff employees would reduce variance in pay. The initiative was purposed to identify and describe the appropriate components of a pay plan that could be established by an HR unit in higher education. The treatment was tested with a quasi-experimental design using a before/after approach with classified personnel at a Midwestern university. The treatment was the implementation of the new pay plan. The final tool created was named the Pay Structure

Initiative (PSI). The analysis showed that variance in pay was reduced after ...


Social Media Influencer Endorsement And Events: An Integrated Framework Of Congruence, Jie Sun Aug 2018

Social Media Influencer Endorsement And Events: An Integrated Framework Of Congruence, Jie Sun

UNLV Theses, Dissertations, Professional Papers, and Capstones

In today’s digital world, marketing practitioners have increasingly started to reach out to their audiences by integrating social media influencer (SMI) into their marketing plans. The purpose of this dissertation was to explore the factors influencing SMI endorsement effectiveness in the context of event. Based on relevant theories (congruity theory, match-up hypothesis model, self-congruity theory, and vicarious self-perception) and a thorough review of existing literature in the SMI endorsement, the present study developed an integrative research model which included follower’s prior attitude toward SMI, attitude toward the event, pass-on behavior intention, event participation intention, SMI-event congruence, event-follower congruence ...


A Cross-Cultural Investigation Of The Relationship Between Customer Demographics And Hotel Room Price Perception, Jinhua Hong Aug 2018

A Cross-Cultural Investigation Of The Relationship Between Customer Demographics And Hotel Room Price Perception, Jinhua Hong

UNLV Theses, Dissertations, Professional Papers, and Capstones

In this paper, the researcher explored the significant effect of multiple demographics, age, gender, marital status, and culture, on a customer’s perception of hotel room prices. The customer’s perception of hotel room rates was assessed by three variations, perceived value, perceived fairness, and willingness to pay. Descriptive statistics, MANOVA, and ANOVA were applied in this study. The results demonstrated that age, gender, and marital status had a significant impact on a customer’s perceived value; age, gender, and culture significantly influenced a customer’s perception of fairness; yet, none of these demographics had a significant impact on a ...


Hearts And Minds: An Analysis Of Checks And Safeguards, Monitoring, And Performance Review Of Executive Boards And Their Executive Directors Within Select Nonprofit Corporations., John Michael Wagner May 2018

Hearts And Minds: An Analysis Of Checks And Safeguards, Monitoring, And Performance Review Of Executive Boards And Their Executive Directors Within Select Nonprofit Corporations., John Michael Wagner

UNLV Theses, Dissertations, Professional Papers, and Capstones

Horror stories of ineffective nonprofit organization management arise in the media far too often. When these stories emerge, the public demands accountability from those responsible. Ultimately, accountability rests with the fiduciaries of the organization. For nonprofit

organizations in the United States, fiduciary responsibility and accountability reside with the board of directors.

Board governance has been widely studied in the for-profit sector. Due to the critical nature of the work nonprofits perform, there has been an increasing effort to study board governance in nonprofit organizations. Employing in depth interviews, with both executive

directors and board members, checks and safeguards such as ...


Examination Of Mental Health And Family Relationship In Collegiate Athletes, Julia Hussey May 2018

Examination Of Mental Health And Family Relationship In Collegiate Athletes, Julia Hussey

UNLV Theses, Dissertations, Professional Papers, and Capstones

Athletes at the collegiate level frequently experience unique stressors that cause them to be at risk for a number of mental health difficulties, including depression, anxiety, and substance use. Current research in the field suggests that athletes are not as likely as their non-athlete peers to seek out psychological services for mental health difficulties. Social supports have been shown to impact athletes’ mental health and sport performance. Specifically, family relationships appear to have an influence on athletes’ level of stress and motivation, with positive family relationships showing decreases in athletes’ worry as well as faster recovery following injury. Surprisingly, there ...


The “Singapore Model” In Gaming: Applications In South Korea, Young Gi Lee Dec 2017

The “Singapore Model” In Gaming: Applications In South Korea, Young Gi Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

The gaming governance system in Singapore is a very well-known and internationally renowned model. Singapore began to launch their gaming regulation system in 2005 by establishing a national framework on gambling prior to opening two integrated resorts in the country in 2010 (Winslow, Cheok, & Subramaniam, 2015). In contrast, the South Korean “model” is much less renowned. Though there have been discussions about introducing full-scale integrated resorts, the government currently allows South Korean citizens to gamble in only one property - Kangwon Land (Research, 2016). However, Kangwon Land’s situation is controversial in South Korea, with concerns about problem gambling issues arising ...


Consumer Attitudes And Purchase Intentions Of Cruises In China, Wenjia Han Aug 2017

Consumer Attitudes And Purchase Intentions Of Cruises In China, Wenjia Han

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study examined the impact of consumers’ attitudes towards cruises on their purchase intention of cruises. A sample of 229 past outbound travelers in China were surveyed via an online self-administered survey sent by a Chinese online survey platform named ’So Jump’. The survey used a two-part statement evaluation format to measure cruise purchase intentions and the factors that impact the intentions. Respondents were asked to rate their level of agreement, the important of the sub-factors, and the likelihood to participate in certain activities on a seven-point Likert scale. Use the theory of planned behavior as the base, the three ...


The Impact Of Supportive Parenting On Career Confidence Of Young Adults, Salma Ettefagh Aug 2017

The Impact Of Supportive Parenting On Career Confidence Of Young Adults, Salma Ettefagh

UNLV Theses, Dissertations, Professional Papers, and Capstones

Despite freedoms for women in modern economies, there remains a large disparity between female graduation rates and women achieving high-ranking positions in the business world. Confidence may be one factor why women are underrepresented in the executive class.This

exploratory research investigated if supportive parenting has an effect on self-reported career confidence among undergraduates. A quantitative ANOVA analysis found that instrumental support factors (for example, money and tuition) overall were significant in predicting performance-based confidence, particularly for males. However, qualitative results showed that supportive parenting and confidence are not always correlated.


Impact Of Ingredient Branding On The Hotel Brand: Spillover Effect Of Branded Amenities, Eun Joo Kim Aug 2017

Impact Of Ingredient Branding On The Hotel Brand: Spillover Effect Of Branded Amenities, Eun Joo Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

Ingredient branding is a popular marketing strategy, in which a brand uses a different branded product as a component in the main one. Utilizing ingredient branding, a host brand can benefit from the positive evaluation of a component brand that customers are already aware of. Although the hotel industry has applied a substantial number of other brands as internal factors, there has been little awareness or research on ingredient branding. The main purpose of the study was to investigate 1) whether ingredient branding has a positive impact on a hotel brand equity and 2) whether the effect varies for different ...


Numerical Methods For Option Pricing Under The Two-Factor Models, Jiacheng Cai Aug 2017

Numerical Methods For Option Pricing Under The Two-Factor Models, Jiacheng Cai

UNLV Theses, Dissertations, Professional Papers, and Capstones

Pricing options under multi-factor models are challenging and important problems for financial applications. In particular, the closed form solutions are not available for the American options and some European options, and the correlations between factors increase the complexity and difficulty for the formulations and implements of the numerical methods.

In this dissertation, we first introduce a general transformation to decouple correlated stochastic processes governed by a system of stochastic differential equations. Then we apply the transformation to the popular two-factor models: the two-asset model, the stochastic volatility model, and the stochastic interest rate models. Based on our new formulations, we ...


Volunteer Management In Faith-Based Organizations, Cheryl Regina Coleman May 2017

Volunteer Management In Faith-Based Organizations, Cheryl Regina Coleman

UNLV Theses, Dissertations, Professional Papers, and Capstones

Faith-Based Organizations (FBOs) rely heavily on volunteers to carry out their mission, making volunteer labor fundamental to an organization’s business operations and outcomes. A review of the literature revealed a significant gap in managing volunteers effectively in a nonprofit, faith- based setting. The standard business management practices typically employed when managing volunteers lack effectiveness in nonprofit FBO environments. Employing for-profit management practices to managing volunteer labor in nonprofit settings is especially challenging given the uniqueness of nonprofit organizations that rely on volunteer over paid labor. Challenges include the organization’s values, mission, identity, social goals, outcomes, and ideological characteristics ...


The Effects Of Availability Heuristic Cues On Restaurant Purchase Decisions, Nadia Hanin Nazlan May 2017

The Effects Of Availability Heuristic Cues On Restaurant Purchase Decisions, Nadia Hanin Nazlan

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation applied the theory of judgment heuristics to investigate the influence of availability cues on restaurant purchase decisions. Two studies were conducted in which respondents made food choice decisions. In the first study, respondents evaluated menu items in a 2 × 2 × 2 × 2 experimental design that manipulated scarcity cues, bundling, and price. In the second study, respondents evaluated restaurant appeal and menu choice in a 3 × 2 × 2 experiment that manipulated information vividness, message frequency, and price. The results of Study 1 suggest that respondents’ evaluations and purchase intentions can be influenced by scarcity messages communicated by the server ...


Price Prediction: Determining Changes In Stock Pricing Through Sentiment Analysis Of Online Consumer Reviews, Daryl F. Boykin May 2017

Price Prediction: Determining Changes In Stock Pricing Through Sentiment Analysis Of Online Consumer Reviews, Daryl F. Boykin

UNLV Theses, Dissertations, Professional Papers, and Capstones

The rapid growth of technology has changed the dynamics in which consumers socialize and make their purchasing decisions. The volume of online reviews has grown rapidly over the past decade, leading the peer groups of consumer to carry a disproportionate weight in the purchasing decision process. The sheer volume of reviews can be a daunting task for an operator to attempt to incorporate the reviews in their analysis. Sentiment analysis allows for large volumes of consumer reviews to be processed in a relatively easy, and time sensitive manner. The information contained in these reviews, the sentiment score, is the same ...


Is There A Link Between Fantasy Sports Players And Sports Bettors?, Wayman Wittman May 2017

Is There A Link Between Fantasy Sports Players And Sports Bettors?, Wayman Wittman

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper will explore the consumer base playing fantasy sports and comparing it with the consumer base that is currently betting on sports. According to the Fantasy Sport Trade Association, (FSTA), there are an estimated 41 million people that actively participate in fantasy sports in the United States of America and Canada (Dwyer, Achen & Lupninek, 2016). The FSTA also estimated that $1 billion was spend directly on fantasy products with an additional $4 billion spent on related services such as media (Dwyer, et al., 2016). If there is a link between playing fantasy sports and sports betting, then being able to reach those players and get them in the casino sports book is key to adding more bettors in the mix. No published research has specifically looked at establishing this link between playing fantasy sports and betting on sports. There have been several studies that have tried to link playing fantasy sports and gambling (Bernhard & Eade, 2005; Lee, Kwak, Lim, Pedersen, & Miloch, 2010; Moorman, 2008; Martin & Nelson, 2014).


Proposing A Manager Profile That Is Predictive Of Employee Job-Embeddedness, Satisfaction, And Engagement, Lauren Stephens May 2017

Proposing A Manager Profile That Is Predictive Of Employee Job-Embeddedness, Satisfaction, And Engagement, Lauren Stephens

UNLV Theses, Dissertations, Professional Papers, and Capstones

Numerous studies have been conducted on leader-member exchange (LMX) theory and its application to organizational growth and development with a focus on the quality of relationships between leaders and their employees. There is an opportunity to expand upon the theory and its application to the hospitality industry. Understanding that this industry focuses on service delivery, which is influenced by relationships between leaders and employees, hospitality organizations can benefit from understanding what attributes of leaders contribute to high quality LMX relationships with employees.


A Systematic Literature Review: Existing Hospitality & Tourism Research On Big Data, Jiaojiao Song May 2017

A Systematic Literature Review: Existing Hospitality & Tourism Research On Big Data, Jiaojiao Song

UNLV Theses, Dissertations, Professional Papers, and Capstones

Big Data has been in the eye of storm in all walks of live. Since the tourism industry is able to generate tons of data each day, Big Data has caught the attention of scholars and professionals of the industry. People might hear of Big Data here and there, yet are they clear about what Big Data means? Does Big Data refer to a certain amount data or a technology to acquire information to support evidenced decision?

Unfortunately there is no general consensus in academic area according to the book, Big Data: Principals and Paradigms (Buyya, Calheiros, & Dastjerdi, 2016) . The ...


Impacts Of Human Computer Interaction (Hci) On Translation In The Hospitality Industry, Ethan Fishbane May 2017

Impacts Of Human Computer Interaction (Hci) On Translation In The Hospitality Industry, Ethan Fishbane

UNLV Theses, Dissertations, Professional Papers, and Capstones

More than ever, globalization affects the hospitality industry with tremendous growth of international travelers—in the United States, inbound international visitation rose from around 25 million in 1985, to almost 67 million in 2012 (Mowforth & Munt, 2016). The concept of globalization, according to Robertson (1992), associates the integration and connectivity of culture and communities, while minimizing preformed boundaries. Half of all United States visitation comes from overseas travelers, with the largest share of foreign visitors coming from Japan, China, Brazil and South Korea (U.S. Travel Association, 2016). The United States predicts visitation from Brazil to increase by 70% from the years 2013-2018, while in that same time period visitation from China is expected to increase by 220% (U.S. Department of Commerce, 2014).

The United States, however, is not prepared to fully accommodate international visitors; Korean and Japanese travelers to the U.S. find few on-property adaptions relating to their cultural behavior, while other visitors struggle to communicate with staff untrained in multiple languages (Heo, Jogaratnam, & Buchanan, 2003). Despite advances in speech translation technology, there still remains limits to language, recognition, and simultaneous interpretation in such tools (Nakamura, 2009). International visitors to the United States rank language barriers as a ...


Practical Applications Of Revenue Management In Full Service Restaurants, Sean Aten May 2017

Practical Applications Of Revenue Management In Full Service Restaurants, Sean Aten

UNLV Theses, Dissertations, Professional Papers, and Capstones

Revenue management is the act of skillfully, carefully, and tactfully managing, controlling and directing capacity and sources of income, given the constraints of supply and demand (Forgacs, 2010). This field grew out of the yield management strategies developed for use in the airline industry beginning in the 1960s. They used data driven decision making to maximize revenues gained from every seat on every flight. The hospitality industry now views this field as one of the core competencies for successful profitability (Hayes & Miller, 2011). It is a multidisciplinary approach that blends elements of marketing, operations, and financial management to effectively forecast ...


Examining The High-End Gaming Segment: Toward A Shift In Market Focus, Jiaqi Wu May 2017

Examining The High-End Gaming Segment: Toward A Shift In Market Focus, Jiaqi Wu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Las Vegas gaming and hospitality industry has seen many changes over the last two decades. For the longest time, casinos were illegal everywhere except in Nevada, and gambling was viewed as a vice. It was not until the 1970s when attitudes started to shift. The Nevada Gaming Control Board was established to oversee and govern many aspects of the business, in order to promote the industry and reduce the perceived negative social impacts. LVCVA (Las Vegas Convention and Visitors Authority) also strategically promotes the city as the ideal tourist destination. Las Vegas has now become a highly competitive tourist ...


Impacts Of Wechat On Millennials’ Perceptions And Consumption Behaviors In The Hotel Industry, Mengqi Cai May 2017

Impacts Of Wechat On Millennials’ Perceptions And Consumption Behaviors In The Hotel Industry, Mengqi Cai

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social media, known as interactive Web 2.0 Internet-based applications, has deeply changed and reformed interpersonal communication and business operation with the wide spread of Internet and the development of technology. In the past few years, since mobile apps are becoming more and more popular, the access of social media is not limited to tablet computers only, but is also available for almost all kinds of smart phone devices, such as iPhone, Android, Symbian and so on. The function of social media is not confined to real- time message transmission or information sharing any more. It has expanded to a ...


A Case Study On The Emergence Of Boutique And Lifestyle Hotels, Tiffany M. Braun May 2017

A Case Study On The Emergence Of Boutique And Lifestyle Hotels, Tiffany M. Braun

UNLV Theses, Dissertations, Professional Papers, and Capstones

Lifestyle and boutique hotels entered hospitality landscape twenty years ago. When they arrived, they were competing with the larger brands and chains and at first struggled to stay competitive (Sears, 2016). However, these hotels were eventually able to survive, and then compete, and then excel in the hospitality industry. Over the last five years, the supply of lifestyle hotel rooms has now increased at a double-digit annual rate (Skinner, 2016). And in 2015, both segments of hotels generated room revenues of over $13.7 billion (Skinner, 2016).

Lifestyle and boutique hotels have brought back the elements of architecture, design, and ...


Influence Of Sustainability Reward Program On Meeting Planners’ Site Selection Decision And Perceived Value-For-Money, Shinyong (Shawn) Jung May 2017

Influence Of Sustainability Reward Program On Meeting Planners’ Site Selection Decision And Perceived Value-For-Money, Shinyong (Shawn) Jung

UNLV Theses, Dissertations, Professional Papers, and Capstones

Many types of voluntary sustainable programs have been integrated into the hospitality industry standards and been examined to measure their effectiveness by research firms and institutions (Giebelhausen & Chun, 2016). However, there is a lack of research examining how the benefits received by participating in green meetings influence perceptions and behavioral intentions on environmentally sustainable meetings. Consequently, this research investigates how incentivizing tools such as incorporating sustainability reward points for choosing sustainable venues and participating in environmental programs can affect planners’ perceived value for money and site-selection intention. The results of the three-way repeated measure analysis of variance (ANOVA) did not ...


Examining The Decoy And The Phantom Decoy Effects On The Menu Item Choice, Yang-Su Chen May 2017

Examining The Decoy And The Phantom Decoy Effects On The Menu Item Choice, Yang-Su Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the modern foodservice industry, restaurant potential customers encounter a vast quantity of information that influences their dining choices. Using theoretical foundations of traditional asymmetrical-dominating decoy and phantom decoy effects, this dissertation empirically tested a variety of decoy and phantom decoy items applied to a menu and investigated whether these effects increase the attractiveness of the target item and further increase customers’ likelihood of choosing the target item, as well as their post-choice assessments. Two separate experimental designs that manipulated different decoy and phantom decoy conditions and customers’ familiarity with the food items were conducted.

The results of study 1 ...


2018 Chinese New Year Special Events Planning For Casino Resorts In Las Vegas, Qidan Guo Mar 2017

2018 Chinese New Year Special Events Planning For Casino Resorts In Las Vegas, Qidan Guo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Chinese New Year, also known as the Spring Festival, is the most important holiday in the Chinese culture and is celebrated at the beginning of the Lunar Calendar each year. Not only does the festival have significant impact in China, it is also widely celebrated in Asia as a whole. Due to the fact that about 80 percent of Las Vegas’ biggest whales are from Asia, most of them baccarat players from China and Hong Kong (Rivlin, 2007), the Chinese New Year is also one of the most influential events on the Strip. Although the games and promotions offered by ...