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Articles 1 - 17 of 17
Full-Text Articles in Business
The Waiting Game, Dennis Moore
The Waiting Game, Dennis Moore
UNLV Theses, Dissertations, Professional Papers, and Capstones
A study of wait times in the hospitality industry, and the guest satisfaction as related to those waits. When faced with waiting, what are the perceptions of the customer, and what can be done to help shorten the perception to help guest satisfaction. Finally, to look into the technology that is available today and in the near future, and what some industries have done to help alleviate the wait time to satisfy their customers’ needs.
An Analysis Of The Environmental Content Of Las Vegas Strip Hotels, Andrew M. Levey
An Analysis Of The Environmental Content Of Las Vegas Strip Hotels, Andrew M. Levey
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study examines the environmental content of hotel properties websites. The central question of this study is whether Las Vegas Strip properties have gone green, or plan to go green. Thus, the purpose of this paper is to examine the frequency of the environmental content of twenty-three Las Vegas Strip hotels’ websites as well as five upcoming hotel projects and one hotel expansion project on the Strip. The twenty-eight hotels are all located along Las Vegas Boulevard, also known as the Strip. All properties examined have over two thousand rooms each. The goal is to determine how prevalent and important …
High Occupancy Strategy At Thehotel: Is It Worth The Negative Impacts?, Joe Tidwell
High Occupancy Strategy At Thehotel: Is It Worth The Negative Impacts?, Joe Tidwell
UNLV Theses, Dissertations, Professional Papers, and Capstones
THEhotel in Las Vegas, Nevada operates on a high occupancy throughout the year. Taking advantage of traffic flow through other areas of the property while maintaining a high reputation for customer service on the rooms side is the most efficient way to produce profit that will please the executive team, the guests, the employees and the shareholders of MGM Mirage.
A Comparative Analysis Of Mice Destinations Between Macau And Singapore, Cheong Su Richard Tan
A Comparative Analysis Of Mice Destinations Between Macau And Singapore, Cheong Su Richard Tan
UNLV Theses, Dissertations, Professional Papers, and Capstones
Macau is probably best known worldwide for its gaming industry which has always been a staple of its economy and has surpassed Las Vegas as the world’s biggest gambling market in 2006 (Cheung, 2007). After its return to Chinese rule in 1999, the Macau Special Administrative Region (SAR) government decided to diversify its economy and liberalized the gaming market with an aim to transform the territory into a centre of gaming, cultural events, conference and exhibition (Pao, 2004). Recognizing the economic benefits of MICE, the SAR government aims to nurture the city into a prominent MICE destination (Macau Government Tourist …
Technology And Social Anxieties, Attitudes And Behavioral Intentions Of Singaporeans Towards Using Self-Service Technology (Sst), Mukesh Kumar
UNLV Theses, Dissertations, Professional Papers, and Capstones
The interactions between customers and service organizations, known as service encounters, have generally been between front-liner and consumers. Gradually however, these encounters are changing with the introduction of self-service facilities that are quickly replacing service staff. The use of self-service technology has seen an incredible amount of growth globally over the last few years. Self-service technologies are currently being used in more diverse ways for new services than once thought possible. The expenditure on self-service kiosks is expected to rise by 88% and the dollar value of transactions taking place through self-service technology should exceed 1.3 trillion by 2007 (Avery, …
Expatriate Training For The Hotel And Gaming Workforce: Don't Leave Home Without It, Chien Chien Serene Lim
Expatriate Training For The Hotel And Gaming Workforce: Don't Leave Home Without It, Chien Chien Serene Lim
UNLV Theses, Dissertations, Professional Papers, and Capstones
Globalization is fast becoming the new trend of the hospitality industry. It remains as a highly complex and controversial concept that is not a new phenomenon. Researchers have suggested that globalization is likely an irreversible forceful process that will change the face of businesses (Mrak, 2000). In the recent Global Relocation Trends Survey conducted annually by GMAC Global Relocation Services (2007), it was reported that more than two-thirds (69%) of the multinational corporations surveyed reported an increase to the number of international assignments. This is the highest percentage that was ever reported, with more companies (65%) indicating their intent in …
Managing Halal Quality In Food Service Industry, Siew Fun Vivienne Soong
Managing Halal Quality In Food Service Industry, Siew Fun Vivienne Soong
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Muslim world population survey conducted in 2005 found that Islam is the fastest growing religion on earth, both through birth and adoption. There were 2 billion Muslims scatted around 148 countries and the figures are rising each day. It is estimated that by 2010, the Muslim population will exceed 3 billion (Evans, 2005). The recorded growth rate for Muslim population is as follows: the Europe Muslim population of around 25 million increased at a rate of 140% over the past 10 years, America’s by 25%, Australia’s by 250% and Asia’s increased by 12% over the same period. The healthy …
Cherokee Nation Long-Range Communication Plan, Mike Miller
Cherokee Nation Long-Range Communication Plan, Mike Miller
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Cherokee Nation is the second largest Indian tribe in the United States. It has the rights of a sovereign nation, though those rights are somewhat limited by Congress. Because Congress can take away a tribe’s sovereignty, it is important for tribes to maintain a strong public image among the dominant culture, because politicians do not attack popular entities. This paper proposes a long-term plan to keep Cherokee Nation in good favor with the general public, and more specifically the opinion leaders and elected officials who can impact the Nation’s future. The plan will include budgets, staffing plans and major …
Effects Of An Upbeat And Positive Attitude In Customer Service Interactions, Brent Pritchett
Effects Of An Upbeat And Positive Attitude In Customer Service Interactions, Brent Pritchett
UNLV Theses, Dissertations, Professional Papers, and Capstones
In an extension of research demonstrating the effects of an upbeat and positive attitude in customer service interactions, the experiment and case studies examined in this paper identified evidence in support of displaying a positive behavior during customer service interactions. In the experiment, casino table game dealers were identified that exuded a consistent upbeat and positive attitude. These dealers were compared to other dealers who were inconsistent in their behavior. The experiment revealed that dealers, who engaged customers with a positive attitude, earned more in tipped income. In a series of case studies, service surveys were taken from customers that …
The Relationship Between International Expansion And Firm Performance: An Investigation Of U.S.-Based Restaurants And Firms, Soyeon Jung
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study has three objectives. First, based on the above argument, this study aims to examine whether there is an association between international expansion and U.S.-based restaurants performance in terms of accounting-based measures. Second, this study intends to examine how the performance of service firms will indeed change within an observed time frame of international expansion. Finally, the research hopes to provide insights and assistance both to academics and to company strategists who are in charge of the international operations of service firms.
Variable Check-In Time: Raising Room Revenue With Multiple Daily Check-In Times, Matthew Kaplan
Variable Check-In Time: Raising Room Revenue With Multiple Daily Check-In Times, Matthew Kaplan
UNLV Theses, Dissertations, Professional Papers, and Capstones
An exploration of a new theory of hotel room valuation and pricing called “Variable Check-In Time”. The theory holds that hotels could increase room revenue by instituting multiple daily check-in times, rather than the typical, universal 3:00 p.m. to 12:00 p.m. room-day. In doing so, hotels could accommodate guests for more hours per day, thus raising the room night’s salable value. The paper presents the concept of the room-hour and of room-hour utility, making a quantitative case for increased room revenue on utility-maximization grounds. A model for the optimization of room-hour utility is presented, as well as a demonstration of …
Integrated Marketing Communications Strategy: An Examination Of Harrah’S Entertainment, Inc., Michael Mehling
Integrated Marketing Communications Strategy: An Examination Of Harrah’S Entertainment, Inc., Michael Mehling
UNLV Theses, Dissertations, Professional Papers, and Capstones
This professional paper is going to examine marketing communications, specifically the Integrated Marketing Communications (IMC) strategy. The paper will look at how to develop an IMC strategy, discussing the necessary components. The author will then apply Harrah’s current strategy of their Total Rewards program to the IMC model discussed in the literature review.
Developing A Managerial Plan To Guide The Planning Process For Charity Events, Nicole Molina
Developing A Managerial Plan To Guide The Planning Process For Charity Events, Nicole Molina
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this paper was to develop a managerial plan to guide the planning process for charity events. A guideline was developed, tested and refined based on a case study of the Prostate Cancer Foundation charity held in October, 2007 at Wynn Las Vegas. A strategy arose from an adaptation of the standard business plans outlined by the Small Business Administration. The resulting business plan, detailed event checklist and timeline will be a guiding tool when planning other charity events.
Manager Retention And The Steamboat Ski Resort, Michael D. Gumbiner
Manager Retention And The Steamboat Ski Resort, Michael D. Gumbiner
UNLV Theses, Dissertations, Professional Papers, and Capstones
The material for this paper centers on the Steamboat Ski Resort Corp. The ski resort was chosen for this study because of its need for a management retention plan. Steamboat was ranked as a top 10 international ski resort in North America by Snow Country Magazine (“Top 50 ski resorts,” 1997). It has maintained this distinction for many years. It has been noted for its idealistic “champion power” and its unpopulated vast terrain. In particular, it has always scored high in the customer experience categories for exceptional down-home friendly people. A chart, prepared by Net promoters.com, on customer and employee …
Hotel Energy Use Contributes To Global Warming, Christine Faja
Hotel Energy Use Contributes To Global Warming, Christine Faja
UNLV Theses, Dissertations, Professional Papers, and Capstones
Before learning about the consequences of global warming and the efforts hotels are making to reverse the effects, it is important to get a better understanding of what exactly is the phenomenon that scientists call global warming. According to the EPA (2006), the earth’s climate has changed several times since the beginning of Earth’s existence. The earth is hotter than ever. NASA has reported that the earth’s average surface temperature has risen from 1.2 degrees to 1.4 degrees Fahrenheit since 1900. They also found that the warmest years have occurred within the last 15 years, with 1998 and 2005 being …
Developing A Dining Customer Satisfaction Measurement And Response Tool, Mike Distefano
Developing A Dining Customer Satisfaction Measurement And Response Tool, Mike Distefano
UNLV Theses, Dissertations, Professional Papers, and Capstones
There are many customers and guests who depart a hotel or its dining and entertainment facilities with a "bad taste" in their mouths due to customer service situations that either went wrong completely, or simply did not meet those particular guests' expectations. This frequently results in the seeking by guests of better service experiences by going to the competition, which ultimately represents lost or foregone revenue. These are situations from which management could have actually benefited. It is merely a matter of construing them as opportunities to consummate long-term customer relationships. This misconception is often due to ignorance or oversight …
Exploring Revenue Management In Spas: Yield Management Concepts In The Spa Industry Today, Elaine M. Balkoulis
Exploring Revenue Management In Spas: Yield Management Concepts In The Spa Industry Today, Elaine M. Balkoulis
UNLV Theses, Dissertations, Professional Papers, and Capstones
The primary goal of this paper is to further explore the applications of yield management in the spa industry and identify the techniques that are currently used by spa operators. The paper will also evaluate the most popular spa software systems utilized. Furthermore, the paper will investigate the existence of yield management features in the current spa software systems. In addition an effort will be carried out to examine the spa patrons’ perception on yield management strategies in the spa environment.