Business Commons^™

The Pros And Cons Of Outsourcing, Angela Smith

UNLV Theses, Dissertations, Professional Papers, and Capstones

Outsourcing has become increasingly popular to the public since the mid-20th century and has become more controversial in the last decade. The United States economy has been under the microscope for the last 4 years due to an economic recession. Outsourcing has been a subject of interest that has been brought up numerous times by economists. Offshore outsourcing is the main type of outsourcing that is of concern in relation to the United States economy. This topic is highly debated because of the unemployment rate in America.

How To Conduct A Successful Tea Tasting Event, Kaye L. Polivka

UNLV Theses, Dissertations, Professional Papers, and Capstones

Hosting a tea tasting event can be challenging for small tea shop owners or owners new to the industry. Knowledge of tea is not a guarantee a tea tasting will be a success. This handbook will be a reference for tea rooms, coffee shops, spas, restaurants, hotels, and gourmet retail outlets or shops to use when planning a tea tasting events. The objective is to provide tea rooms, coffee shops, spas, restaurants, hotels, gourmet retail outlets or shops and others in the tea industry with the tools to hold a successful tea tasting event. Each tea tasting event will have …

Seeking Further Education: A Rubric For Evaluating Organizational Behavior Phd Programs, Douglas M. Quist

UNLV Theses, Dissertations, Professional Papers, and Capstones

Statement of Objective

The objective of this study is to first understand the origins and history of organizational behavior. In addition, this study will analyze five organizational behavior programs at the following schools: Harvard, Stanford, Purdue, Cornell, and University of Utah. These schools have highly publicized marketing programs and range in their business school rankings. The rubric will serve many functions but will primarily use as a guide for acquiring a greater understanding of said programs. There is a plethora of information available and this study will organize and simplify such information from five universities. Looking at programs side by …

The Viability And Necessity Of Desertxpress And The Future Of Las Vegas, Charles Alexander Wellington

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose

The purpose of this professional paper is to determine the effects of the DesertXpress, an interstate high-speed rail which will connect Las Vegas, NV and Southern California and will provide critical information as to the viability and economic strength that the high-speed rail will bring to the region.

Preparation Of A New Business: Shanghai Studio, Wai Hung Wu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose Statement

The purpose of this professional paper is to develop a business plan for a hair salon studio concept that emphasizes customer focus and social responsibility.

Can Self Service Technologies Work In The Hotel Industry In Singapore? A Conceptual Framework For Adopting Self Service Technology, Lixin Iris Ong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The proliferation of self service technologies has changed the way customers interact with service employees and technology. More consumers are now valuing the convenience, consistency, and the control they have over the self service technologies. However, despite the growing popularity of these technologies, hotel industries in Singapore have not embraced self service technologies in their day to day operations. Self service technologies present opportunities for hotels to improve on service standards, and the wide variety of technology applications available allow hotels to choose an application that suits the customers and the hotels needs. To enable hotels to seamlessly adopt self …

Legalizing Gaming In Singapore: The Ethical Implications, Yeng Tuck Nicholas Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

In this day and age when directors of companies are found to be corrupt and governments are not void of graft and bribes, it is not a wonder that people would question the integrity of both companies and governments. Many cities in the world have decided to build mega resorts with gaming facilities for the purpose of economic development that includes employment and tourism. The aim of this study therefore is to contrast and compare the ethical issues and implications of the decisions made not only by the Singapore government but other governments of the US, Macau, the Bahamas and …

Improved Back-Of-The-House Processes With Rfid Enabled It Model For Hospitality Industry In Singapore, Chieng We Ng

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is a research paper exploring the ability of Radio Frequency Identification (RFID) technology to cope with challenges of back-of-the-house of the hospitality industry in Singapore. Focused on supply chain, food safety and security, the paper reviewed the three integrated service support processes of back-of-the-house that drove the service delivery processes of front-of-the-house in meeting the critical reliability dimension of SERVQUAL model. The RFID mobile technology’s advantages were studied in mitigating risks and meeting compliances within the three back-of-the-house areas. The RFID was further examined as a viable IT solution based on the potential impacts associated with cost-of-not-doing and the …

Perceptions Of The Tourism And Hospitality Industry By Singapore Polytechnic Hospitality Students: An Exploratory Study, Justin Matthew Pang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Many Singapore polytechnic students are not keen to join the hospitality line even after being enrolled in a 3-year hospitality program. Many students find the nature of the job too stressful and strenuous. Students have also cited reasons such as long working hours, shift work, dealing with unpredictable circumstances in the job environment and having lower starting remuneration as compared other industries (K. Ong, personal communications, June 16, 2010). Other perceived qualitative reasons that have been given by students for not joining the industry would be the semi-professional nature of the hospitality industry as compared to other industries such as …

Is There A Suitable Crm Framework To Evaluate The Effectiveness Of Crm Practices In The Singapore Hotel Industry?, Janet Wong

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the continuous growth of the hospitality industry in Singapore and the increasing interest in CRM, it is becoming more critical to ensure Singapore hotels have in place a best CRM practice to improve customer value and retention. The purpose of this study is to develop a best CRM practice for Singapore hotels. Four frameworks are discussed in the study with Buttle’s modified framework being the best suited because other models took on a more strategic CRM focus or focus their attention on the role of ICT. This framework provides a detailed value chain to understand the CRM practices at …

Which Financing Model Is Right For Hotel Properties? An Exploratory Study Of Financing Models Highlighting The Practice And Effects Of Different Financing Models Adopted By Hotel Industries In Usa And Singapore, Keng Tiong Christopher Goh

UNLV Theses, Dissertations, Professional Papers, and Capstones

The high debt-financing model adopted by hotel owners in United States had contributed to a large number of foreclosures during the economic downturn. In contrast, the conservative financing model adopted by hotel owners in Singapore had sheltered them through the past recessions. Cultural values may have influenced the types of financing model adopted by hotel owners. Americans have a value system of using borrowed money to invest, while Singaporeans have a value system of saving for rainy days and spending within one’s means.

The studies concluded that hotel owners in the United States and Singapore should consider Juglar’s nine to …

An Intercultural U.S.-China Restaurant Service Process Model: U.S.-China Servpro Restaurant Model, Pearl Teo

UNLV Theses, Dissertations, Professional Papers, and Capstones

The globalization of markets has created many opportunities for service firms to expand internationally. China is an example of a country that has seen the growth of international service companies over the last two decades. The liberalization of economic and legal policies in China has provided the impetus for growth and development. Among one of the growth sectors of foreign services companies is western restaurants.

Analysis Of Boys Hope Girls Hope Of Nevada, Andrea Sundberg, Brad Giles, Cedric Pittman, Imelda Delatorre, Rebbeca Morris Fridley

UNLV Theses, Dissertations, Professional Papers, and Capstones

One of the most important components of any business is the ability to effectively market the organization. Marketing is critical in shaping the public's knowledge of services offered and how an organization distinguishes itself from other organizations within a community. This type of recognition ultimately affects an organization's sustainability. To effectively conduct outreach and create an effective marketing strategy nonprofit organizations are increasingly becoming reliant on volunteers to meet these missions. With nonprofit organizations taking on larger caseloads with limited staff, organizations are becoming more reliant on volunteers, which include the Board of Directors, to assist in marketing and fundraising. …

Nation Branding: A Case Study Of Singapore, F. Woo Yee

UNLV Theses, Dissertations, Professional Papers, and Capstones

Nation branding, or country branding is a relatively new concept. The purpose of this paper is to develop a case study of Singapore as a nation brand. It will first review the conceptual foundation of nation branding and study nation branding application. This study will use the case study approach to gain insight into nation branding concept and inspect Singapore as a nation within the parameters of nation branding. The specific objectives of this paper are to first review the conceptual and theoretical foundation of nation branding by leading researchers in the marketing field; second, to examine and define nation …

The Financial Performance Of Two Singapore Boutique Hotels: A Comparative Analysis, Kah Seng Fong

UNLV Theses, Dissertations, Professional Papers, and Capstones

During the decades when business and international travel expanded, the leading hotels began to set typical formats for their room layouts and décor, their restaurants, and their related services. For example, everyone recognizes that successive corporate decision-makers in hotels like Starwood, Hyatt, and Marriott converted their individual properties so each looked and acted like the others. Part of the motivation toward standardization was intended to comfort the traveler who then could depend on the expected quality no matter where the hotel was located.

Targeting And Positioning Hotel Atlet Century Park In Serving Two Distinct Markets: Commercial And Social, Grace Widiarti

UNLV Theses, Dissertations, Professional Papers, and Capstones

Hotel Atlet Century Park (HACP) is a government owned hotel located in the sports district in central Jakarta, Indonesia. The hotel was opened in November 1991 and is operated by PT. Lingga Hamparan Krida (PT. LHK), a private company. The hotel occupies 1.7 hectares of land and was formerly a dormitory for Indonesian athletes. With 17 stories and 600 rooms, it was indeed a large dormitory. When the government encountered difficulties in managing such a large dormitory, PT. LHK approached the government to discuss the possibility of converting the dormitory into a three-star hotel. The decision of PT. LHK to …

Systematic Analysis Of Identifying Key Dimensions Of Environmentally And Socially Responsible Hotels, Courtney Suess

UNLV Theses, Dissertations, Professional Papers, and Capstones

Development in Southeast Asia involves making good decisions for the future, so the idea that good planning can ignore sustainability is something of an oxymoron. Good development has to be sustainable and we have reached a point where the old ways of tourism development are intolerable. For example, hotels spring up without planning for the future. This short sightedness means natural endowments, like coastlines, erode and forests are cut down, chasing away the wildlife; or cultural history in the form of temples, historic buildings, and sacred places are destroyed. Ironically, tourism development is eradicating the very forms of product that …

Boulder City, Nevada Revenue Generating Analysis, Mayra A. Castro, Dolores P. Leyva, Arnetta M. Meagher, Wade Zimmerman

UNLV Theses, Dissertations, Professional Papers, and Capstones

Boulder City (City) is unique in the State of Nevada as being a non-gaming city, maintaining a controlled growth ordinance, and steadfastly holding to its “small town” values and character. The City has been facing budgetary challenges as future expenditures are anticipated to continually exceed revenues if current services levels are maintained. Indeed, fiscal reviews indicate the City has been transferring contingency monies between funds to cover overages for the past several fiscal years. This “robbing Peter to pay Paul” methodology may offer a temporary solution to the shortage but may be detrimental as a long term solution.

A Comparative Analysis Of Mice Destinations Between Macau And Singapore, Cheong Su Richard Tan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Macau is probably best known worldwide for its gaming industry which has always been a staple of its economy and has surpassed Las Vegas as the world’s biggest gambling market in 2006 (Cheung, 2007). After its return to Chinese rule in 1999, the Macau Special Administrative Region (SAR) government decided to diversify its economy and liberalized the gaming market with an aim to transform the territory into a centre of gaming, cultural events, conference and exhibition (Pao, 2004). Recognizing the economic benefits of MICE, the SAR government aims to nurture the city into a prominent MICE destination (Macau Government Tourist …

Expatriate Training For The Hotel And Gaming Workforce: Don't Leave Home Without It, Chien Chien Serene Lim

UNLV Theses, Dissertations, Professional Papers, and Capstones

Globalization is fast becoming the new trend of the hospitality industry. It remains as a highly complex and controversial concept that is not a new phenomenon. Researchers have suggested that globalization is likely an irreversible forceful process that will change the face of businesses (Mrak, 2000). In the recent Global Relocation Trends Survey conducted annually by GMAC Global Relocation Services (2007), it was reported that more than two-thirds (69%) of the multinational corporations surveyed reported an increase to the number of international assignments. This is the highest percentage that was ever reported, with more companies (65%) indicating their intent in …

Managing Halal Quality In Food Service Industry, Siew Fun Vivienne Soong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Muslim world population survey conducted in 2005 found that Islam is the fastest growing religion on earth, both through birth and adoption. There were 2 billion Muslims scatted around 148 countries and the figures are rising each day. It is estimated that by 2010, the Muslim population will exceed 3 billion (Evans, 2005). The recorded growth rate for Muslim population is as follows: the Europe Muslim population of around 25 million increased at a rate of 140% over the past 10 years, America’s by 25%, Australia’s by 250% and Asia’s increased by 12% over the same period. The healthy …