Business Commons^™

Motivations To Volunteer In Selected Service Organisations., Maria Ryan, Sonia Langridge

Maria M Ryan

No abstract provided.

Self Introspection As A Research Method In Exploring Consumption Behaviour At A Special Event. , Madeleine Ogilvie, Simone Pettigrew, Maria Ryan

Maria M Ryan

No abstract provided.

New Year's Eve Consumption Plans: Consumer's Consumption Priorities On The Eve Of 2000, Simone Pettigrew, Maria Ryan, Madeleine Ogilvie

Maria M Ryan

No abstract provided.

The Influence Of Cause-Related Marketing On Purchase Behaviour, Michele Roberts, Maria Ryan

Maria M Ryan

No abstract provided.

The Selling Orientation-Customer Orientation (S.O.C.O.) Scale: A Proposed Short Form, Raymond Thomas, Maria Ryan, Geoff Soutar

Maria M Ryan

No abstract provided.

A Model For Experiential Learning And Community Engagement In Marketing Research , Maria Ryan, Gary Marchioro

Maria M Ryan

No abstract provided.

Spending Behaviour - A Comparison Between Town And Shire Residents, Maria Ryan, G Soutar

Maria M Ryan

No abstract provided.

Attitudes Toward Female Sports Stars As Endorsers, Kandy James, Maria Ryan

Maria M Ryan

No abstract provided.

Percetions Of Gambling On The Internet: A Simulated Study, Maria Ryan, Pradtana Limkrailassiri

Maria M Ryan

No abstract provided.

Examining The Effects Of Environmental Interchangeability With Overseas Students: A Cross Cultrual Comparison, Maria Ryan, Madeleine Ogilvie

Maria M Ryan

No abstract provided.

Teaching Marketing Research: Using A Bridging Vehicle To Increase Deep Learning , Maria Ryan, Madeleine Ogilvie, Angelia Bevilaqua

Maria M Ryan

No abstract provided.

Textbooks: Fast Food Or Dine-In? Preliminary Views, Gary Marchioro, Maria Ryan

Maria M Ryan

No abstract provided.

Predicting Attachment To Online Communities, Laura Price, Kum-Foong Leong, Maria Ryan

Maria M Ryan

No abstract provided.

Motivations For Social Internet Use, Laura Price, Kum-Foong Leong, Maria Ryan

Maria M Ryan

No abstract provided.

Using The Pairwise Comparison Method To Assess Competitive Priorities Within A Supply Chain, Hannu Saarijärvi, Hannu Kuusela, Mark Spence

Mark Spence

The benefits of seamless integration and the pursuit of a shared strategy within a supply chain are widely recognized, creating, among other things, a hard to replicate competitive advantage. However, achieving this is a difficult task because of the limited means to assess a supply chain's strategic consistency. The purpose of this manuscript is to describe and illustrate how the pairwise comparison method can be used to reveal the consistency (or lack thereof) among supply chain members' perspectives with respect to the importance of different competitive priorities, such as cost versus flexibility. Illuminating where senior decision makers agree and disagree …

Crowdsourcing And Consumer Insights, Mark Spence, Robin Pentecost

Mark Spence

No abstract provided.

Do Violent Social Cause Advertisements Promote Social Change? An Examination Of Implicit Associations, Natalina Zlatevska, Mark Spence

Mark Spence

Violent content is used in social cause advertising campaigns as a means of discouraging antisocial attitudes and behaviors, despite the fact that findings regarding the effectiveness of including violence in advertisements are equivocal. The present research explores the efficacy of violent advertisements by investigating how such ads affect implicit associations with violent words/acts. The importance of implicit associations is that they can affect judgments and behaviors long after explicit memory for the advertisement has decayed. The findings of the research point to the prevalence of individual differences in response to violent ads. Specifically, social cause advertisements are effective in weakening …

To Be Or Not To Be Different: Exploration Of Norms And Benefits Of Color Differentiation In The Marketplace, Lauren Labrecque

Lauren Labrecque

A Multicultural Service Sensitivity Exercise For Marketing Students, Lauren Labrecque

Lauren Labrecque

Look, Puppies! Distraction In Dtc Advertising, Jesse King, Leslie Koppenhafer, David Boush

Leslie E. Koppenhafer

The Federal Drug administration (FDA) requires pharmaceutical firms running direct to consumer (DTC) advertising to disclose information about the most important risks in a “Major Statement.” However, the visual information shown onscreen during the Major Statement is not currently regulated. In many DTC advertisements, the presentation of the Major Statement is accompanied by distracting visual elements that may prevent consumers from understanding important risk information. The present research examines a currently running DTC advertisement and finds preliminary evidence that these visual distractions do affect risk judgments.

The Marketers’ Prismatic Palette: A Review Of Color Research And Future Directions, Lauren Labrecque

Lauren Labrecque

How Do Consumers Co-Create Their Experiences? An Exploration In The Heritage Sector, Joanna Minkiewicz, Jody Evans, Kerrie Bridson

Dr. Joanna Minkiewicz

Whilst the body of work around co-creation has grown, co-creation continues to be considered from a value perspective with key questions, such as what is actually being co-created, remaining unanswered. This article moves beyond value to experiences and explores co-creation of the consumption experience. The research examines the manifestations and antecedents of co-creation of the consumption experience from a consumer angle and presents a co-creation framework. Customer critic analysis with consumers from two exemplar heritage organisations is used to investigate co-creation. The findings illuminate three facets of co-creation: co-production, engagement, and personalisation. This paper addresses a gap in Service-Dominant Logic …

The Influence Of Lead Indicator Strength On The Use Of Nonfinancial Measures In Performance Evaluation: Evidence From Ceo Compensation Schemes, Don O'Sullivan, Vincent O'Connell

Don O'Sullivan

No abstract provided.

Combining Online, Print Increases Ad Effectiveness, Ginger Rosenkrans, Keli Myers

Ginger Rosenkrans

No abstract provided.

"Just" Desserts: An Interpretive Analysis Of Sports Nutrition Marketing, Joylin Namie, Russell Warne

Russell T Warne

Straddling the boundary between “junk” and not, sports nutrition is unique among processed foods. Between-meal snacks full of refined carbohydrates, sugar, sodium and even caffeine, qualities that render foods “bad” and off limits in other contexts, these products are consumed during the “work” of organized leisure, and increasingly as part of everyday life by non-athletes. Masquerading as healthy food, with ingredients, flavours and consumption patterns suggestive of children’s candy and adult desserts (Douglas, M. (1972). Deciphering a meal. Daedalus, 101(1), 61–81; James, A. (1998). Confections, concoctions, and conceptions. In H. Jenkins (Ed.), The children’s culture reader (pp. 394–405). New York: …

Retail Brand Orientation, Positional Advantage And Organisational Performance, Kerrie Bridson, Jody Evans, Joanna Minkiewicz

Dr. Joanna Minkiewicz

This study adopts a resource-based view of branding referred to as brand orientation. Despite the importance of branding in retail, relatively little empirical research has been conducted to understand the degree to which retailers can be considered brand oriented. The purpose of the present research is to establish a conceptualisation of brand orientation that is applicable in a retail context across countries. Moreover, we seek to empirically validate a model of the retail brand orientation–positional advantage–organisational performance relationship and to contribute to a more comprehensive understanding of the factors driving retailer performance. A mail survey was used to collect data …

The Google Online Marketing Challenge And Distributed Learning, Ron T. Brown, Kendra S. Albright

Ron T. Brown

Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Market- ing Challenge (GOMC), a global competition for online marketing, was incorporated into two LIS courses to build skills in project management, industry analysis, marketing, and search engine optimization. A qualitative analysis was conducted to investigate whether they perceived the marketing project as relevant to their courses and degrees. A model was created to represent the factors that had an impact …

Commentary: The Role Of Food Culture And Marketing Activity In Health Disparities, Jerome Williams, David Crockett, Robert Harrison, Kevin Williams

David Crockett

Marketing activities have attracted increased attention from scholars interested in racial disparities in obesity prevalence, as well as the prevalence of other preventable conditions. Although reducing the marketing of nutritionally poor foods to racial/ethnic communities would represent a significant step forward in eliminating racial disparities in health, we focus instead on a critical-related question. What is the relationship between marketing activities, food culture, and health disparities? This commentary posits that food culture shapes the demand for food and the meaning attached to particular foods, preparation styles, and eating practices, while marketing activities shape the overall environment in which food choices …

Does Providing More Prompts In Visitor Expenditure Surveys Result In Higher Reported Expenditure?, Mike Raybould, Liz Fredline

Michael Raybould

It has been claimed that providing more prompts or categories in the expenditure module of a visitor survey should assist respondents to recall their expenditure more accurately though this does not appear to have been supported by the few field tests conducted to date. This paper describes an experimental examination of the effects on reported expenditure of providing additional cues in the expenditure module of an event visitor survey. In this study aggregate and disaggregate formats result in significant differences in reported expenditure in key expenditure categories. In the context of the total survey error model it considers the trade‐off …

The Impact Of Low-Price Brands On The Order Of Entry Advantage, Dean Wilkie, Lester Johnson, Lesley White

Lester Johnson

The objectives of this research are to investigate (1) if a later entrant can reduce an order of entry effect by positioning itself as a low-price brand; and (2) if the type of low-price brand impacts the effectiveness of this strategy. The impact of a low-price strategy on the order of entry effect has been modelled using three categories of over-the-counter medicines. The results indicate that, in a majority of categories and dependent on the type of low-price brand, a low-price strategy can reduce the market share penalty for being a later entrant. In addition, the results provide evidence that …