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Full-Text Articles in Business
Should You Launch A Fighter Brand?, Mark Ritson
Should You Launch A Fighter Brand?, Mark Ritson
Mark Ritson
Everything you ever need to answer the question - should you launch a fighter brand to take on (and out) low cost competition
Managerial And Customer Costs Of Price Adjustment: Direct Evidence From Industrial Markets, Mark Zbaracki, Mark Ritson, Daniel Levy, Shantanu Dutta, Mark Bergen
Managerial And Customer Costs Of Price Adjustment: Direct Evidence From Industrial Markets, Mark Zbaracki, Mark Ritson, Daniel Levy, Shantanu Dutta, Mark Bergen
Mark Ritson
No abstract provided.
Paddy Barwise, & Mark Ritson (2000), “ In Brand.New, Ed. Jane Pavitt, Princeton, Nj; Princeton University Press, 70-97., Paddy Barwise, Mark Ritson
Paddy Barwise, & Mark Ritson (2000), “ In Brand.New, Ed. Jane Pavitt, Princeton, Nj; Princeton University Press, 70-97., Paddy Barwise, Mark Ritson
Mark Ritson
No abstract provided.
Post-Structuralism And The Dialectics Of Advertising: Discourse, Ideology, Resistance, Richard Elliott, Mark Ritson
Post-Structuralism And The Dialectics Of Advertising: Discourse, Ideology, Resistance, Richard Elliott, Mark Ritson
Mark Ritson
No abstract provided.