Business Commons^™

Impact Of Mad Money Stock Recommendations: Merging Financial And Marketing Perspectives, Ekaterina Karniouchina, William L. Moore, Kevin J. Cooney

Business Faculty Articles and Research

This article relies on advertising and persuasive communications theories to uncover persistent variations in investor response to television stock recommendations targeting naive investors. The authors use an event study methodology to determine the size of the next-day abnormal market reaction to recommendations on Mad Money with Jim Cramer. Although viewers are actively looking for recommendations, the results show that any individual recommendation is still subject to many of the same communication challenges as traditional advertisements. A regression analysis finds that traditional advertising variables, such as message length, recency-primacy effects, information clutter, and source credibility, influence the size of the market …

Looking For Fair Use In The Dmca's Safety Dance, Ira Nathenson

Ira Steven Nathenson

Like a ballet, the notice-and-take-down provisions of the Digital Millennium Copyright Act ("DMCA") provide complex procedures to obtain take-downs of online infringement. Copyright owners send notices of infringement to service providers, who in turn remove claimed infringement in exchange for a statutory safe harbor from copyright liability. But like a dance meant for two, the DMCA is less effective in protecting the "third wheel," the users of internet services. Even Senator John McCain - who in 1998 voted for the DMCA - wrote in exasperation to YouTube after some of his presidential campaign videos were removed due to take-downs. McCain …

The Rise Of Private Equity Media Ownership In The United States: A Public Interest Perspective, Matthew Crain

Publications and Research

This article examines the logic, scope, and implications of the influx of private equity takeovers in the United States media sector in the last decade. The strategies and aims of private equity firms are explained in the context of the financial landscape that has allowed them to flourish; their aggressive expansion into media ownership is outlined in detail. Particular attention is paid to the public interest concerns raised by private equity media ownership relating to the frenzied nature of the buyout market, profit maximization strategies, and the heavy debt burdens imposed on acquired firms. The article concludes with discussion of …

Inside Unlv, Cate Weeks, Shane Bevell, Carol C. Harter, Tony Allen, Diane Russell, Mamie Peers

Inside UNLV

No abstract provided.

Chw Productions: A Study To Determine Market Potential For Missionary Videos, Shalayne Packer, Francisco Pascual, Jed Lloyd

Student Works

At the request of the CHW Productions, Shalayne Packer, Jed Lloyd, and Francisco Pascual, students of the Marriott School of Management located at Brigham Young University, were commissioned to determine the market potential for LDS missionary videos. PPL Consulting is comprised of Shalayne Packer, Francisco Pascual and Jed Lloyd.

The University Of Northern Iowa Honors Program And You, Eric Jacobs

Honors Program Theses

My project entitled, The University Northern Iowa Honors Program and You, was meant to be a promotional video for the honors program here at UNI. The purpose behind my project was twofold.

The first reason why I choose to make this my final thesis project was that I wanted to learn how to use the Avid Express editing system. The Avid is a widely used program throughout the video production industry and I thought that this presented me the perfect opportunity to get some real hands on experience using a system that is so widely used by professionals in the …

Local Television Journalism: Developing Ethics Through Discussion, Chris W. Allen, Jeremy Harris Lipschultz, Michael L. Hilt

Communication Faculty Publications

The purpose of this paper is to examine the views of local television news producers about ethical policies and situations they face. A majority of respondents agreed that it was important for a television newsroom to have a code of ethics or discussion of ethics in the newsroom. Most often producers perceived that their newsrooms were involved in discussions of fairness, balance, and objectivity; allocating air-time to opposing interest groups or political candidates; and, providing right of reply to criticism. Producers support a written code of ethics, or occasional discussion of ethics in the television newsroom, but see the competitive …

How Will Cable And Home Video Impact The Motion Picture Industry In Jamaica?, Steven-Anthony Cooke

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Objective

How will cable and home video impact the Motion Picture Industry in Jamaica?

This study examines the Motion Picture Industry in Jamaica and the impact that video rentals have had on the industry, as well as to predict the impact it may have on it in the future. The new emergence of cable operators may be in full operation in 1996. The impact that this new medium will have on the movie industry in the future will also be examined.

Methodology

• Interviews were conducted with the Managing Director of Palace Amusement Co. (1921) Ltd., a video store owner, as …

Ua19/1/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Archives Records

On-Campus Halftime Program featuring Jim Hanks interviewed by Todd Gibbs regarding the search for WKU-Glasgow director.

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Archives Records

On-Campus Halftime Program featuring Debby Cherwak recreation director interviewed by Todd Gibbs.

Ua35/11 Wku Student Honors Research Bulletin, Wku University Honors Program

WKU Archives Records

The Western Kentucky University Student Honors Research Bulletin is dedicated to scholarly involvement and student research. These papers represent work done by students from throughout the university.

• Kesselring, Marcia. Attitudes Toward the Need for Computer Literacy
• Tuck, Janna & Karen Wiggins. Methylation and Confirmation of PGE
• Lewis, Gloria. John Donne's Attitude Toward Love
• Johnson, Linda. International Telecommunications Trade with Japan
• Sharpe, Greg. Precipitation Patterns in Bowling Green, Kentucky, 1980-1985
• Smith, Sandy. Religion and the Media: Alliance or War?
• Bell, Suzanne. Early Secret Involvement of the United States Military in Cambodia
• Scariot, Linda. Parental Divorce and Childhood Emotional Disturbances
• Daniel, Janice. …

Ua37/30/2 Wku Research Notecards - Q-R Topics, Lowell Harrison

Faculty/Staff Personal Papers

Notecards created by Lowell Harrison while researching his book Western Kentucky University. The cards transcribed below are for 118 topics beginning with Q & R ranging from Qualifications: Teachers to Russian Taught.

Ua77/1 Western Alumnus, Vol. 42, No. 6, Wku Alumni Association

WKU Archives Records

Alumni magazine published by WKU. This issue has the following articles:

• Wood, Willson. He Did Not Teach Art - He Taught People - Ivan Wilson
• Dixon, Frances. Russell Miller - Benevolent Despot of Western Theatre
• The Ivan Wilson Center for Fine Arts
• Conway, Sheila. For New Center . . . A Fine Arts Send-Off - Ivan Wilson Hall
• Hackney, Karen & Richard Hackney. Soaring in '77: Satellite Research
• Branham, Judy. Homecoming 1973
• Conway, Sheila. Music, By Gemini! - Gemini 15
• Given, Ed. For More Than A-Mews-ment - Marvin Mews
• Dunn, Thomas. WKU Professors Complete International TV Research
• Remember 1966-67
• Pomp, …

The Jacksonville Market 1970, Wjxt Research Department

City and Regional Planning -- Florida

An advertising brochure detailing Jacksonville's demographics, economy, and the overall market for Television as well as the station's resources