Business Commons^™

Exploring Economists & Society: Constructing Expert Identity, Joseph Fitzgerald, Brendan O'Rourke

Conference papers

The recent economic crisis has created a heightened interest in economics and greater demand for economics experts. The media has played an important role in meeting this demand as mediated expertise is relied upon to understand the complex relationships within society (Albaek, Christiansen and Togeby 2003; Beck 1992; Boyce 2006; Giddens 1990). Such interactions of experts with media are a key element of the knowledge flows within society (Sturdy et al. 2009) and so have attracted research attention (Ekstrom and Lundell 2011; Hutchby 2006; Montgomery 2008). This paper contributes to this literature by focusing on the under-researched area of the …

Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings

Masters Theses

This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …

Ua68/1/2 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Events, Wku Archives

WKU Archives Collection Inventories

Records created by the Potter College of Arts & Letters Dean's Office regarding events, performances, series, conferences, and lectures sponsored or produced by Potter College for faculty, staff, students and general public.

Includes records related to the Cultural Enhancement Committee, Fine Arts Festival, Faculty Lecture Series, Visual & Performing Arts and Kentucky Heritage Project.

Journalists, Social Media And Copyright: Demystifing Fair Use In The Emergent Digital Environment, Patricia Aufderheide

Journal of Business & Technology Law

No abstract provided.

Ua68/1/3 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the Potter College of Arts & Letters Dean, regarding the administration of Potter College.

Contact was a Potter College newsletter about funding opportunities, including grants, for faculty projects and research in the 1970s.

The Forum was a Potter College newsletter for faculty to share information about professional activities and discuss intellectual items of interest in the 1970s.

Potter College Potpourri was a newsletter for faculty, staff, and students that was available in print and online in the late 1990s. It included recent happenings, a frequently asked questions section, and brief departmental updates.

Arts & Letters is the …

Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada

Masters Theses

This study analyzes the persuasive techniques utilized by UNICEF's Tap Project. This water related campaign began in 2007 and since then has created four themes. These themes are: Dine out, Celebrity Tap, Facebook Push and Cellphone Challenge. The study finds that the videos employed by the Tap Project portray all six Facets of Effects. However, their usage was based on the message that was being delivered. That said, not all videos utilized all of the facets. This implies that an advertisement need not necessarily use all six Facets of Effects to be successful. The facet of association however, stood out …