Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Marketing (3)
- Business Administration, General (2)
- Business Administration, Marketing (2)
- Language, Rhetoric and Composition (2)
- Mass Communications (2)
-
- Advertising (1)
- Content Analysis (1)
- Digital (1)
- Education (1)
- Elaboration Likelihood Model (1)
- Facebook (1)
- Geico (1)
- Guerilla Marketing (1)
- Higher (1)
- Higher education (1)
- Humorous Message Taxonomy (1)
- Internet marketing (1)
- Las Vegas. Hank Greenspun School of Journalism and Media Studies (1)
- Mass communication (1)
- Mood Management Theory (1)
- Social Media (1)
- Social media (1)
- Sociology, General (1)
- Twitter (1)
- Universities and colleges – Communication systems (1)
- University of Nevada (1)
- Publication
- Publication Type
Articles 1 - 5 of 5
Full-Text Articles in Business
Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson
Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson
UVM Libraries Conference Day
This presentation discusses how the Bailey/Howe Library created a student-run outreach program to help create a major cultural change in its student workforce. The presentation discusses the problems Bailey/Howe faced with the student workforce, the planning for changes to be made in the student workforce, and how an outreach program run by student employees created a greater sense of community in the workplace.
New Torch, Same Flame, Joanne Montanye
New Torch, Same Flame, Joanne Montanye
UVM Libraries Conference Day
This project is a work-in-progress exploring collaborative preservation opportunities for libraries and current digital-content creators in Vermont. Legacy retention partnerships are waning with the print industry, and new independent creators are discovering the need to self-archive, develop new alliances, or risk eventual loss of their work. Cooperation is in everyone's best interests, in that libraries can advise on best curation practices for access and interoperability; creators can keep libraries up-to-date technologically; the public benefits from access to more digital-only work; and the bridges between print and digital records are maintained. This presentation is a narrative of the project's origins up …
Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams
Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams
UNLV Theses, Dissertations, Professional Papers, and Capstones
Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis
Masters Theses
In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …