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2019

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The Effect Of A Growth Mindset Intervention On Underprivileged Students’ English Intelligence Mindset And Academic Resilience With Perceived English Teacher Support As A Moderator, Pimporn Buathong Jan 2019

The Effect Of A Growth Mindset Intervention On Underprivileged Students’ English Intelligence Mindset And Academic Resilience With Perceived English Teacher Support As A Moderator, Pimporn Buathong

Chulalongkorn University Theses and Dissertations (Chula ETD)

The main purposes of this study were to delve into the effects of a growth mindset intervention on underprivileged students’ growth mindset in English intelligence and academic resilience in English and into the mediating role of the growth mindset. Also, this research examined the moderating role of perceived English teacher support. Participants were 216 Mattayom 2 students from 2 schools in the Eastern region of Thailand (The second school served as a site for partial replication). Students from each school were systematically assigned into two groups based on their odd or even student identification numbers. The experimental conditions were randomly …


An Assessment Of Alcohol Consumption, Substance Use And Sexual Risk Behavior Among Men Who Have Sex With Men (Msm) In Yangon And Mandalay Myanmar, Kyaw Min Htut Jan 2019

An Assessment Of Alcohol Consumption, Substance Use And Sexual Risk Behavior Among Men Who Have Sex With Men (Msm) In Yangon And Mandalay Myanmar, Kyaw Min Htut

Chulalongkorn University Theses and Dissertations (Chula ETD)

Alcohol consumption and substance use are associated with sexual risk behaviors. In Myanmar, lack of study was reported on alcohol consumption, substance use and sexual risk behavior among men who have sex with men (MSM) and current study was conducted to identify patterns of alcohol consumption, substance use and sexual risk behavior among MSM in Yangon and Mandalay, Myanmar. The Alcohol, Smoking and Substance Involvement Screening Test (ASSIST) was also used. A total of 256 MSM included in the study and their mean age was 27.3±7.7 years. Age of MSM was categorized as 15-24 years as young MSM and ≥25 …


Effectiveness Of Health Talk Education Program On Hpv (Human Papillomavirus) Knowledge, Perception And Children Vaccination Intention Among Mothers Of Secondary School Boys In Hue Province Vietnam : A Quasi-Experimental Study, Nguyen Minh Duc Jan 2019

Effectiveness Of Health Talk Education Program On Hpv (Human Papillomavirus) Knowledge, Perception And Children Vaccination Intention Among Mothers Of Secondary School Boys In Hue Province Vietnam : A Quasi-Experimental Study, Nguyen Minh Duc

Chulalongkorn University Theses and Dissertations (Chula ETD)

No abstract provided.


The Effect Of Six-Month Aerobic Exercise And Health Education Program Intervention On Body Composition To Reduce Visceral Fat And Waist Circumference Among Army Male Officers At Support Office Armed Forces Development Command: Quasi-Experimental Study, Patchamol Masakul Jan 2019

The Effect Of Six-Month Aerobic Exercise And Health Education Program Intervention On Body Composition To Reduce Visceral Fat And Waist Circumference Among Army Male Officers At Support Office Armed Forces Development Command: Quasi-Experimental Study, Patchamol Masakul

Chulalongkorn University Theses and Dissertations (Chula ETD)

Overweight and obesity are global pandemics consistent to the annual checkup of the army in support units from 2016 to 2018 found that the problem of continuously increasing BMI over the standard values. The six-month aerobic exercise and health education program intervention on body composition to reduce Visceral Fat and Waist Circumference among army male officer might have positive effects to help resolve this problem. To evaluate the effects of six-month aerobic exercise and health education program intervention on body composition to reduce Visceral Fat and Waist Circumference among army male officers at Support Office Armed Forces Development Command. Total …


Comparative Study Of The Effectiveness Between Used And Non-Used Noise Warning Application On Promoting The Wearing Of Hearing Protection Among Steel Industry Workers In Samut Prakan Province Thailand, Petcharat Kerdonfag Jan 2019

Comparative Study Of The Effectiveness Between Used And Non-Used Noise Warning Application On Promoting The Wearing Of Hearing Protection Among Steel Industry Workers In Samut Prakan Province Thailand, Petcharat Kerdonfag

Chulalongkorn University Theses and Dissertations (Chula ETD)

The exposure to loud noises from occupational performance is a major problem for workers in steel mills. The operators have to be exposed to loud noises from various types of steel production machinery at all times. These noises may affect to the operator's hearing perception in spite the factories themselves have set up hearing conservation program whereas one element is the procurement of loud noise protection equipment to workers working in loud noise area. But it is still found that the operators hardly prefer wearing hearing protection devices during their working hours to work without wearing them. The main objective …


Parents' Knowledge, Attitude, And Preventive Practice About Sexual Harassment Of Children In Travel And Tourism Destination In Lombok, Indonesia, Siti Syahidati Fauzana Jan 2019

Parents' Knowledge, Attitude, And Preventive Practice About Sexual Harassment Of Children In Travel And Tourism Destination In Lombok, Indonesia, Siti Syahidati Fauzana

Chulalongkorn University Theses and Dissertations (Chula ETD)

Tourism is known as a promoter for economic growth. Lombok island is a place of interest where plenty tourists visit, but a high increasing number of visitors affect to increasing sexual harassment of local children. Child sexual harassment (CSH) is one of the seriously concerned issues. And parents are the best position with high potential to prevent CSH, they can act as a strong external obstacle to the offender accessing children. But there are limited studies were conducted on parent’s knowledge, attitude, and preventive practice (KAPP) about child sexual harassment especially tourism destination. The aims of this study were (1) …


Quantitative Microbial Risk Assessment Of Water Consumption In Flood-Prone Communities, Nakhon Si Thammarat Province, Thailand, Teeraphat Attavinijtrakarn Jan 2019

Quantitative Microbial Risk Assessment Of Water Consumption In Flood-Prone Communities, Nakhon Si Thammarat Province, Thailand, Teeraphat Attavinijtrakarn

Chulalongkorn University Theses and Dissertations (Chula ETD)

A cross-sectional study was performed for household survey using a questionnaire with a face-to-face interview to determine the general characteristics and water consumptions during flooding events in flood-prone communities, Pak Phanang and Chian Yai district, Nakhon Si Thammarat province, Thailand between February-July 2020. From a 425 household survey, 69.5% were female, two-thirds of the participants aged 46 years old and above, and had the average monthly household income at 7305.13 ± 7016.56 Baht. Free bottled water and stored water in their own houses were the two main sources of drinking water during floods. ​From the survey, stored rainwater typically collecting …


Factors Associated With Food Safety Knowledge And Practice Among Street Food Vendors In Taunggyi Township, Myanmar : A Cross-Sectional Study, Tin Aung Soe Htway Jan 2019

Factors Associated With Food Safety Knowledge And Practice Among Street Food Vendors In Taunggyi Township, Myanmar : A Cross-Sectional Study, Tin Aung Soe Htway

Chulalongkorn University Theses and Dissertations (Chula ETD)

Food safety is a growing public health concern worldwide. Street food is a major element of food safety concerns since, especially in developing countries, it is where street food is an integral part of the culture offering easy access to food with affordable price. Food safety knowledge and practices of street food vendors is, therefore, essential to ensure safe food and prevent food borne disease outbreaks. This cross-sectional study investigated the level of food safety knowledge and practices as well as their associate factors among street food vendors in Taunggyi Township, Myanmar. Validated structured questionnaires were used to interview 158 …


Association Between Sanitary Toilet Coverage Rate And Intestinal Infectious Disease In Jiangsu Province, China, Tingting Chen Jan 2019

Association Between Sanitary Toilet Coverage Rate And Intestinal Infectious Disease In Jiangsu Province, China, Tingting Chen

Chulalongkorn University Theses and Dissertations (Chula ETD)

Intestinal infectious diseases are one of the most common disease group prevalent worldwide. It is also the commonly report acute infectious diseases in Jiangsu Province, China. This problem may result from the use of unhygienic toilet. Chinese government had announced the China's toilet improvement campaign for more than decades. The purpose of this ongoing campaign is to improve the hygiene and promote health. However, there is limited study evaluating the effect of toilet improvement and the incidence of intestinal infectious diseases. This study aims to determine the association of the increasing of sanitary toilets and intestinal infectious diseases in Jiangsu …


Effectiveness Of The Enhanced Psychological Well-Being Intervention In Family Caregivers Of Schizophrenic Patients, Yada Thongthammarat Jan 2019

Effectiveness Of The Enhanced Psychological Well-Being Intervention In Family Caregivers Of Schizophrenic Patients, Yada Thongthammarat

Chulalongkorn University Theses and Dissertations (Chula ETD)

Most of the family-based interventions focus on assisting patients more than the family caregivers. Family caregivers of schizophrenic patients require intervention which focuses more on their strengths than on solving problems for schizophrenic patients. For this study with 127 family caregivers of schizophrenic patients in Nonsung District, Nakornratchasima Province, Thailand, 63 were in the intervention group and 64 were in the control group. The 4-session intervention was held every other week. Psychological well-being and burden of care were assessed pre-intervention, post-intervention, and at 3-month follow-up. The intervention group had significant increase in psychological well-being after receiving the intervention, but did …


Pattern Of Alcohol Consumption Among Government Employees In Thimphu Bhutan, Robin Mothey Jan 2019

Pattern Of Alcohol Consumption Among Government Employees In Thimphu Bhutan, Robin Mothey

Chulalongkorn University Theses and Dissertations (Chula ETD)

Alcohol consumption is one of the most common health risk behaviors which is a leading cause of various health problems and even to death globally. Excess alcohol use results in 2.5 million deaths every year. Around 320,000 young people aged between 15 and 29 years die from alcohol-related causes, resulting in 9% of all deaths in that age group. At the country level, this ranges from 0.5 to 5% of the population. This study was carried out to identify the pattern of alcohol consumption among government employees in Thimphu, Bhutan. The study design was a cross-sectional study. Purposive sampling method …


Depression And Domestic Violence Experiences Among Postpartum Women In Nepal, Pallavi Koirala Jan 2019

Depression And Domestic Violence Experiences Among Postpartum Women In Nepal, Pallavi Koirala

Chulalongkorn University Theses and Dissertations (Chula ETD)

Background: Postpartum Depression is an important cause of maternal and infant morbidity as well as mortality. This study aimed to determine the prevalence of postpartum depression and domestic violence experience as well as to identify association of postpartum depression with domestic violence experiences and other factors among women in Nepal. Methods: The study was a cross sectional hospital-based research conducted in Kathmandu, Nepal among women who were 6 weeks to 6 months postpartum; chosen by simple random sampling. Self-report questionnaire was used Results: The prevalence of PPD was found to be 20.7% while that of the different forms of domestic …


Breast Self-Examination Among Akha Women In Chiang Rai Province Thailand: Policy Recommendations Based On The Formative Research Study Design, Sirinan Suwannaporn Jan 2019

Breast Self-Examination Among Akha Women In Chiang Rai Province Thailand: Policy Recommendations Based On The Formative Research Study Design, Sirinan Suwannaporn

Chulalongkorn University Theses and Dissertations (Chula ETD)

Background: The mortality rate of breast cancer has increased in several countries in Asia. In Thailand, this fact is confirmed by the hospital–based cancer registry annual report which ranked breast cancer as first of all female cancer patients. One an urgent concern of prevention and education on early detection is Breast Self-Examination (BSE). ‘Akha’ women, the largest ethnic group in Chiang Rai, northern part of Thailand, have a significantly low percentage of BSE practice because of language barrier and other problems. This study aims to identify factors associated with BSE among this ethic group to better understand the reasoning for …


Household Pyrethroid Insecticides Exposure In Relation To Pyrethroid Metabolite And Gaba Level Effects Of Young Children In Urban Area, Bangkok Thailand, Jadsada Kunno Jan 2019

Household Pyrethroid Insecticides Exposure In Relation To Pyrethroid Metabolite And Gaba Level Effects Of Young Children In Urban Area, Bangkok Thailand, Jadsada Kunno

Chulalongkorn University Theses and Dissertations (Chula ETD)

Pyrethroids are commonly used in households and affect to nervous system in children. Data on pyrethroids exposure related to neurotransmitter gamma-aminobutyric acid (GABA) is unknown. This study investigated the relationship between 3-PBA metabolites and GABA concentrations, and also determined the factors influencing pyrethroids metabolites among young children in urban areas. A repeated cross-sectional design was designed to collect the information on PYR insecticide exposure between wet (November – December 2018) and dry (April – May 2019) seasons. To collect the data, urine samples were collected from children age 2–3 years(n = 80), and the questionnaires were used with parents. The …


Effects Of Inhaled Essential Oils On Central Nervous System, Autonomic Nervous System, Emotional States And Reaction Time: Randomized Crossover Study, Pakamon Thanatuskitti Jan 2019

Effects Of Inhaled Essential Oils On Central Nervous System, Autonomic Nervous System, Emotional States And Reaction Time: Randomized Crossover Study, Pakamon Thanatuskitti

Chulalongkorn University Theses and Dissertations (Chula ETD)

The odors of essential oils used to cure various symptoms refer to aromatherapy. The effects of inhaled essential oil on humans are therapeutically effective due to both the psychological and physiological effects. A large body of previous studies have been conducted on the effects of essential oil inhalation. However, the studies conducted on the effects on central nervous system and reaction time task are still lacking. Thus, the purpose of this study was to evaluate the effects of selected essential oils including neroli oil (Citrus aurantium Linn.), cinnamon leaf oil (Cinnamomum zeylanicum Blume), and rice paddy herb oil (Limnophila aromatica …


Prostate Cancer Screening In Thailand: Cost-Effectiveness Analysis And Budget Impact Evaluation, Chavalit Romyen Jan 2019

Prostate Cancer Screening In Thailand: Cost-Effectiveness Analysis And Budget Impact Evaluation, Chavalit Romyen

Chulalongkorn University Theses and Dissertations (Chula ETD)

Objectives: As public health insurance schemes in Thailand did not included prostate cancer screening in their benefits package, this study aimed to systematically gather the effectiveness and explore the cost effectiveness of difference prostate cancer screening programs for the Thai population and find the financial impact for adapting prostate cancer strategy. Method: We perform systematic and network meta-analysis, health economic evaluation using Markov’s model to compare four prostate cancer screening strategies with no screening options. And we perform budget impact analysis to assess the potential burden for adopting selected strategy. Result: The result from systematic review and network meta-analysis suggest …


Risk Factors For Malaria Infection And Dihydroartemisinin+Piperaquine Resistance Distribution Between High And Low Endemic Areas In Indonesia, Irfanul Chakim Jan 2019

Risk Factors For Malaria Infection And Dihydroartemisinin+Piperaquine Resistance Distribution Between High And Low Endemic Areas In Indonesia, Irfanul Chakim

Chulalongkorn University Theses and Dissertations (Chula ETD)

Globally, malaria case is decreasing over decades. This similar trend happens in Indonesia but it is still not even close to elimination. To control and eradicate malaria require a comprehensive and coincident strategy for the parasite and its vector. However, malaria elimination strategy of many countries, including Indonesia, is still considering only treatment which has led to resistance of Plasmodium species over various antimalarial drugs. Recently, resistance to the only and current available drug, artemisinin, has appeared and spread over continents in the world. However, it has not been extensively discovered in Indonesia. Additionally, it was widely known that a …


Microscopic, Molecular Authentications, And Flavonoid Contents In Selected Bauhinia Species And Pharmacognostic Specifications Of Bauhinia Malabarica Leaves, Paphitchaya Thetsana Jan 2019

Microscopic, Molecular Authentications, And Flavonoid Contents In Selected Bauhinia Species And Pharmacognostic Specifications Of Bauhinia Malabarica Leaves, Paphitchaya Thetsana

Chulalongkorn University Theses and Dissertations (Chula ETD)

There are more than 40 Bauhinia species throughout Thailand. Many pharmacologically active compounds have been reported, particularly flavonoids such as quercetin and its glycoside (quercitrin). This study aimed to characterize 20 Bauhinia species throughout Thailand using microscopic, molecular analysis as well as quercetin and quercitrin quantification. The pharmacognostic specification of B. malabarica leaf which has been used in Thai’s remedies was established. Twenty Bauhinia species leaves were collected from 3 places throughout Thailand. The lamina of fresh mature leaves were microscopically evaluated for the stomatal number, stomatal index, palisade ratio, trichome number, trichome index, and epidermal cell area. The anatomy …


Drug Classification Scheme Review And The Economic Impact Analysis Of Abandoning Non-Prescription Drug Reimbursement In Thailand, Doungporn Leelavanich Jan 2019

Drug Classification Scheme Review And The Economic Impact Analysis Of Abandoning Non-Prescription Drug Reimbursement In Thailand, Doungporn Leelavanich

Chulalongkorn University Theses and Dissertations (Chula ETD)

In Thailand, controversies regarding the drug classification system persist; it was believed that the number of schemes should be changed, and most drugs classified into improper schemes. The system is not also fully used to allocate healthcare budgets, while several other countries cease non-prescription (OTC) drugs reimbursement to allocate this expenditure to catastrophic diseases instead. This study thus aims to (i) review drug classification system in Thailand by comparing to other countries, (ii) evaluate the economic impact of delisting OTC drugs from drug reimbursement list using non-sedating antihistamines (AH) in patients suffering from intermittent allergic rhinitis as a case study, …


Precision Medicine Reimbursement Policy Landscape, Nisita Jirawutkornkul Jan 2019

Precision Medicine Reimbursement Policy Landscape, Nisita Jirawutkornkul

Chulalongkorn University Theses and Dissertations (Chula ETD)

Background: Access to precision medicine is limited due to many factors such as precision medicine technology of each country, high-cost technology that requires high finance, limitations on knowledge and competency of personnel and access to precision medicine. Each country manages access to precision medicine differently. The existing evidences of precision medicine reimbursement policy were limited. Objective: To explore reimbursement decision of precision medicine focusing on diagnostic tests and factors associated with reimbursement decision among high-income and upper-middle-income countries. Methods: A targeted review of literatures was conducted through PubMed, MEDLINE, Embase, Cochrane Library, and hand-searching. The study included 13 selected precision …


Development Of Prediction Model For Chronic Kidney Disease In Type 2 Diabetics In Thailand, Wilailuck Tuntayothin Jan 2019

Development Of Prediction Model For Chronic Kidney Disease In Type 2 Diabetics In Thailand, Wilailuck Tuntayothin

Chulalongkorn University Theses and Dissertations (Chula ETD)

Diabetes mellitus (DM) is a major contributing factor that leads to end stage renal disease (ESRD) with unsuitable clinical management. Chornic kidney disease (CKD) prediction model could prevent the progression of CKD to ESRD. However, current CKD prediction models in patients with type 2 DM were developed to predict ESRD. This study aimed to develop prediction model for CKD stage 3 in patients with type 2 DM in Thailand. This was a 10-year retrospective cohort study obtaining data of patients with type 2 DM from electronic database of Taksin hospital during 1 January 2008 to 31 December 2017. The outcome …


The Thai Perception Of The Bounds Of Masculinity: An Analysis Of Boys’ Love Drama Series, Anthony Thien Pham Jan 2019

The Thai Perception Of The Bounds Of Masculinity: An Analysis Of Boys’ Love Drama Series, Anthony Thien Pham

Chulalongkorn University Theses and Dissertations (Chula ETD)

The study lays a foundation for understanding gender and sexuality within a Thai sociocultural, political, and economic context and goes on to elaborate how Thai boys' love drama series productions are built upon the foundation of their Japanese and Chinese predecessors. An analysis of the evolution of boys' love drama series within Thailand will be conducted from the years 2014 to 2018, utilizing the Uses and Gratification Theory as well as the Media System Dependency Theory in order to rationalize growth and success of the genre. Queer Theory and Social Constructivism are applied in order to better understanding the shifting …


Social Integration Of Chinese Students In Thai Society: The Case Of Chinese Students In Chulalongkorn University And Dhurakij Pundit University, Caoyi Zhang Jan 2019

Social Integration Of Chinese Students In Thai Society: The Case Of Chinese Students In Chulalongkorn University And Dhurakij Pundit University, Caoyi Zhang

Chulalongkorn University Theses and Dissertations (Chula ETD)

International students may not integrate as successfully and smoothly as has been assumed. These students may experience multiple challenges in their new social and academic host environments. As Chinese student is the majority and the main source of international students in Thailand, promotion for their better integration into Thai society should be done. Therefore, this study aims to investigate social life of Chinese students in Thailand and the factors that influent Chinese students’ integration into Thai society. The author chosen two representative universities as case study. The data was collected from observation and semi-structured interviews about integration in various domains …


The Role Of Ethnic Chinese In Thailand's Banking Sector Development: The Case Study Of Bangkok Bank's Business Strategy, Shenglan Zheng Jan 2019

The Role Of Ethnic Chinese In Thailand's Banking Sector Development: The Case Study Of Bangkok Bank's Business Strategy, Shenglan Zheng

Chulalongkorn University Theses and Dissertations (Chula ETD)

Ethnic Chinese people have actively participated in Thailand's economic activities throughout history. In the early 20th century, the ethnic Chinese family groups burrowed into the power-base of the economy - the banking industry in Thailand. The purpose of this study is to investigate the role of ethnic Chinese and their business strategy in Thailand’s banking sector development during the formative years of the banking industry. This study finds that ethnic Chinese attempted to establish commercial banks in Thailand before WWII but failed in competition with European capitals, while the European-owned banks could not succeed without hiring Chinese compradors to bridge …


Thailand And Biennial Art Festival : The Case Study Of Bangkok Art Biennale 2018, Bangkok Biennial, And Thailand Biennale, Shinya Akutagawa Jan 2019

Thailand And Biennial Art Festival : The Case Study Of Bangkok Art Biennale 2018, Bangkok Biennial, And Thailand Biennale, Shinya Akutagawa

Chulalongkorn University Theses and Dissertations (Chula ETD)

This thesis examines biennial art festivals in Thailand, namely Bangkok Art Biennale 2018, Bangkok Biennial and Thailand Biennale. Each festival had a different type of biennial respectively and all represented the first biennial in Thailand. The biennial art festival can be traced back to the world fairs and grand tours in Europe. In the 19th century, Siamese elite conducted a grand tour to Europe and participated in world fairs. As Thongchai (2000, 540) illustrates that Siamese elite believed that their participation in major world fairs would increase their recognition and elevate their status on the global stage, the biennials organizers …


The Popularity And The Localization Of Muay Thai In California, Usa, Andrew Rudolph Sorrells Jan 2019

The Popularity And The Localization Of Muay Thai In California, Usa, Andrew Rudolph Sorrells

Chulalongkorn University Theses and Dissertations (Chula ETD)

Muay Thai as the traditional martial art of the Thai people. In the last few decades, Muay Thai has spread throughout the world. The International Federation of Muay Thai Amateurs (IFMA), based in Bangkok, boasts 130 member countries. One of the places Muay Thai spread to and became popularized is California, USA. This paper is an ethnographic study of the phenomenon of how the Thai martial art of Muay Thai has been popularized and localized in California. I did field work at Muay Thai gyms in California and Thailand where I observed the different traditions, practices, and training methodologies. I …


The Relationship Between Potential Chinese Tourists' Motivation, Exposure To Ewom And Intention To Travel To Thailand, Danxin Liu Jan 2019

The Relationship Between Potential Chinese Tourists' Motivation, Exposure To Ewom And Intention To Travel To Thailand, Danxin Liu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research are to examine the potential Chinese tourists’ internal and external motivation to travel to Thailand, exposure to eWOM about tourism in Thailand, and intention to travel to Thailand, as well as the relationship between tourists’ motivation and exposure to eWOM, and the relationship between exposure to eWOM and travel intention. The quantitative research was conducted by an online survey, collecting data from 218 Chinese male and female respondents aged between 18 and 70 years old who have not visited Thailand before but have the intention to travel there. The results show that (1) the sample’s …


Vietnamese Consumers’ Attitude Toward H&M Brand, Visual Merchandising And Their Purchasing Behavior, Ha My Phan Thi Jan 2019

Vietnamese Consumers’ Attitude Toward H&M Brand, Visual Merchandising And Their Purchasing Behavior, Ha My Phan Thi

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research wants to investigate Vietnamese consumers’ attitude toward H&M brand, visual merchandising and their purchasing behavior since visual merchandising in fast fashion has been considered to be one of the most strategic marketing tools among others. Quantitative research method was employed by distributing online questionnaire to collect data from Vietnamese consumers living in Ho Chi Minh city. Two hundred and two survey participants were 18 years old or older, visited H&M stores in the past 6 months, and bought H&M products over the past 12 months. The results showed that there were positive relationships between attitude toward H&M visual …


The Relationship Between Consumers’ Digital Media Usage And Their Purchasing Behavior On Marketing Training Courses., Kulthida Phithakwongwatthana Jan 2019

The Relationship Between Consumers’ Digital Media Usage And Their Purchasing Behavior On Marketing Training Courses., Kulthida Phithakwongwatthana

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research is to study the relationship between digital media usage and purchasing behavior on marketing training courses by using 5 steps of purchasing behavior. Online questionnaire is used as a tool to collect data via online survey. The sample size was 200 Young Entrepreneurs Chamber of Commerce (YEC) members from 5 regions, aged between 20 to 45 years. The study found a positive relationship between digital media usage and the respondents' purchasing behavior on marketing training courses. The result found that the most popular channel for respondents to purchase online courses is Facebook and website, Also …


The Relationship Between Chinese Viewers' Attitude Toward Fansub Videos And Attitude Toward Sponsorship, Ruiqi Lou Jan 2019

The Relationship Between Chinese Viewers' Attitude Toward Fansub Videos And Attitude Toward Sponsorship, Ruiqi Lou

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper aimed to study Chinese viewers’ attitude toward watching fan-subtitled online courses, attitude toward sponsorship activity, and attitude toward sponsor brand. The relationships among three attitude variables were examined based on Fritz Heider’s balance theory. A quantitative approach was employed and an online questionnaire was distributed on the online forum of the most popular fansub group's website in mainland China. 216 samples were collected. The finding showed that three variables were favorable, and significantly positively correlated. This suggested that sponsoring fan-subtitled video could contribute to a positive attitude towards brands.