Self-Image Congruence With Communication Channels And Its Impact On Reward Program Loyalty, 2012 University of Nevada, Las Vegas
Self-Image Congruence With Communication Channels And Its Impact On Reward Program Loyalty, Orie Berezan
UNLV Theses, Dissertations, Professional Papers, and Capstones
Loyalty programs have become products in and of themselves. They need to maintain member loyalty in order to survive. It is proposed that communication has a larger impact on program loyalty than previously thought. This study utilizes structural equation modeling (SEM) to evaluate the influence of communication typologies and dimensions on hotel reward program loyalty via self-image congruence, service quality, satisfaction, and trust. Moreover, this dissertation presents a communication identity model, which focuses on promoting hotel reward program loyalty via self-congruence with communication channels.
Newly discovered significant paths were found between: communication style and self-congruence with communication channels; self-congruence with …
Evaluating The Impact Of A New Casino Loyalty Program On Gaming Volume, 2012 University of Nevada, Las Vegas
Evaluating The Impact Of A New Casino Loyalty Program On Gaming Volume, Ji Hye Min
UNLV Theses, Dissertations, Professional Papers, and Capstones
Using two years secondary data gathered from a Las Vegas hotel and casino, the effectiveness of a new casino loyalty program is examined on both daily slot coin-in and table game drop. Based on a theoretical model advanced to estimate the effects of a new loyalty program, simultaneous multiple regression analysis with Autoregressive Moving Average (ARMA) terms is used to analyze the data. The results indicate that the loyalty variable significantly increases slot coin-in at a rate of $302,455 per day, while table game drop is not significantly affected by the introduction of the new loyalty program. The coin-in increase …
The Non-Gaming Business Of The Gaming Industry: Evaluating The Contribution Of Non-Gaming Amenities At A Casino-Resort Property, 2012 University of Nevada, Las Vegas
The Non-Gaming Business Of The Gaming Industry: Evaluating The Contribution Of Non-Gaming Amenities At A Casino-Resort Property, Elena Shampaner-Ghiassi
UNLV Theses, Dissertations, Professional Papers, and Capstones
Previous studies on this topic show that all non-gaming amenities at a casino-resort property generate revenue in two ways. First, an amenity directly contributes to companies' overall profits when consumers spend on a particular amenity more than it costs the company to provide that amenity (Roehl, 2006). Second, these amenities can make an indirect contribution defined as the profit impact of an amenity on another profit center at the property (Dandurand & Ralenkotter, 1985); however, this contribution does not show directly on the amenity's financial statements (Roehl, 1996).
The purpose of this paper is to estimate the indirect gaming (both …
Ua3/9 Grand Opening Invitation, 2012 Western Kentucky University
Ua3/9 Grand Opening Invitation, Wku President's Office, Gary Ransdell
WKU Archives Records
Memo from President Gary Ransdell to the faculty and staff regarding the opening of Staybridge Suites hotel.
Tribute - Eugene M. Christiansen, 2012 Christiansen Capital Advisors, LLC.
Tribute - Eugene M. Christiansen, Eugene M. Christiansen
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - Keith Whyte, 2012 National Council on Problem Gambling
Tribute - Keith Whyte, Keith Whyte
UNLV Gaming Research & Review Journal
No abstract provided.
Reflections: Insights From Studying Gambling In Its Era Of Change: What The Past 43 Years Have Been About, 2012 university of nevada reno
Reflections: Insights From Studying Gambling In Its Era Of Change: What The Past 43 Years Have Been About, William R. Eadington
UNLV Gaming Research & Review Journal
The following presentation was delivered on October 14, 2012 to the graduating class at the 2012 UNR Executive Development Program in Lake Tahoe, Nevada.
Tribute - Harold Wynne, 2012 University of Nevada, Las Vegas
Tribute - Harold Wynne, Harold Wynne
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - Douglas M. Walker, 2012 College of Charleston
Tribute - Douglas M. Walker, Douglas M. Walker
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - Rachel A. Volberg, 2012 University of Massachusetts - Amherst
Tribute - Rachel A. Volberg, Rachel A. Volberg
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - Baby Tyawa, 2012 University of Nevada, Las Vegas
Tribute - Baby Tyawa, Baby Tyawa
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - Katherine A. Spilde, 2012 San Diego State University
Tribute - Katherine A. Spilde, Katherine A. Spilde
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - Garry Smith, 2012 University of Nevada, Las Vegas
Tribute - Garry Smith, Garry Smith
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - Ricardo C.S. Siu, 2012 Univeristy of Macau
Tribute - Ricardo C.S. Siu, Ricardo C.S. Siu
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - Carlos Siu, 2012 University of Nevada, Las Vegas
Tribute - Carlos Siu, Carlos Siu
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - Howard J. Shaffer, 2012 University of Nevada, Las Vegas
Tribute - Howard J. Shaffer, Howard J. Shaffer
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - David G. Schwartz, 2012 University of Nevada, Las Vegas
Tribute - David G. Schwartz, David G. Schwartz
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - Richard Schuetz, 2012 University of Nevada, Las Vegas
Tribute - Richard Schuetz, Richard Schuetz
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - Richard Rosenthal, 2012 UCLA
Tribute - Richard Rosenthal, Richard Rosenthal
UNLV Gaming Research & Review Journal
No abstract provided.
Tribute - Pieter Remmers, 2012 University of Nevada, Las Vegas
Tribute - Pieter Remmers, Pieter Remmers
UNLV Gaming Research & Review Journal
No abstract provided.