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Full-Text Articles in Tourism

Backpackers, Byron And Brand: The Power Of Wom, Janet Hanlan, Stephen Kelly Feb 2011

Backpackers, Byron And Brand: The Power Of Wom, Janet Hanlan, Stephen Kelly

Adjunct Professor Stephen J Kelly

Tourist destination brand image is a major influencing factor in traveler destination choice. This exploratory research into the information sources from which destination brand image evolves, aims to provide insights which may improve destination marketing communication strategies. Indepth interviews with 21 international backpackers on Australia’s northern New South Wales coast indicate that mainstream media played little or no part in the formation of respondents’ image of the coastal destination of Byron Bay. Research findings show word-of-mouth (WOM) and autonomous independent information sources were the key mediums through which respondents formed their image of this iconic Australian tourist destination. Findings suggest …


Consulting Ethics, William Feighery Dec 2010

Consulting Ethics, William Feighery

William Feighery

An important, if much neglected, arena within the field of tourism studies is the role of tourism scholars as consultants in the development process. For individuals within this field of ‘expert knowledge’ participation in consultancy projects often places them at the heart of complex and competing interests at local, national and international level. Such complexity necessitates ethically informed decisions. In this paper I first explore the evolution of tourism related research and consultancy, before considering the rise of ethics in arenas of professional practice. Further, I consider the Foucauldian construct of ‘technologies of the self’ as potentially offering an ethical …