Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Tourism
Destination Marketing Organizations’ Stakeholders And Best Practices, Bonifacio Lopez Torres, Godwin-Charles Ogbeide
Destination Marketing Organizations’ Stakeholders And Best Practices, Bonifacio Lopez Torres, Godwin-Charles Ogbeide
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
As marketing practices continue to advance, the tourism industry is constantly evolving in terms of marketing strategies and in the shifting duties of its stakeholders. Different organizations plan the advancement of their marketing strategies differently, and Destination Marketing Organizations (DMOs) are no exception. With so many destination options, travelers may find themselves with too many destinations and too much information to easily make the decision on their own. The main role of the DMOs is to sell the destination using different marketing strategies and various incentives to make their destination more appealing, and by working with all of their stakeholders …