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Wine Tourism In The Canary Islands: An Exploratory Study, Abel Alonso, Lynnaire Sheridan, Pascal Scherrer
Wine Tourism In The Canary Islands: An Exploratory Study, Abel Alonso, Lynnaire Sheridan, Pascal Scherrer
Abel D Alonso
Wine tourism is experiencing significant development in both new and old European wine regions. In the case of the Canary Islands, wine has been produced and traded for centuries; however, little is known about the current state or potential for wine tourism development in this archipelago, despite the fact that millions of tourists, including many potential wine tourists, visit the islands each year. In this exploratory study, the perspectives of winery owners and managers on wine tourism are examined. In-depth face-to-face interviews among 23 small winery operators reveal that the scope for exploiting wine tourism on the islands has been …
Expanding The Destination Image: Wine Tourism In The Canary Islands, Pascal Scherrer, Abel Alonso, Lynnaire Sheridan
Expanding The Destination Image: Wine Tourism In The Canary Islands, Pascal Scherrer, Abel Alonso, Lynnaire Sheridan
Abel D Alonso
Tourism to the Canary Islands is centered around competitively priced holidays focused on the sun and beach mass tourism experience. A restructure of the islands’ wine industry offers opportunities for developing new tourism alternatives based on gourmet products and traditional landscapes. This paper examines the potential of wine tourism from winery operators’ perspectives. Challenges to overcome in the development of a successful sustainable local wine tourism industry include the need for expansion of the destination image to reflect the region’s wine-making history and scenic qualities; a shift towards independent high-yield travellers; and reintroducing local produce in the mass tourism product. …
Importance Of Tasting Rooms For Canary Islands' Wineries, Abel Alonso, Lynnaire Sheridan, Pascal Scherrer
Importance Of Tasting Rooms For Canary Islands' Wineries, Abel Alonso, Lynnaire Sheridan, Pascal Scherrer
Abel D Alonso
Purpose – The purpose of this paper is to explore the role of the tasting room for wineries from a re-developing Spanish wine region, and identify the challenges winery owners currently face in their pursuit to market their wines through the tasting room. Design/methodology/approach – Between May and June of 2007 a total of 23 winery owners, managers and wine makers located in the Canary Islands were interviewed from a sample of 61 wineries identified in Tenerife and La Palma islands. Findings – The findings confirm the vital importance of the tasting room as a marketing, branding, and educative vehicle …