Rural Sociology Commons^™

Sociological Understandings Of Entrepreneurial Action And Intention, Jeffrey Cavanaugh

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Entrepreneurship as a trend has emerged across many different disciplines, drawing on theory from psychology, economics, and sociology. Importantly, sociologic aspects of entrepreneurship remain hidden from scholarship, as existing topics are often vague or narrowly partitioned. In my dissertation, I utilize sociological understandings of human interactions which define entrepreneurial intention and action. Specifically, I explore how entrepreneurs’ religion, rurality, and social media use influences their behaviors. Throughout these three quantitative essays, I contribute to a better understanding of the social psychology of entrepreneurship, and why entrepreneurial pursuits are so intricately linked to every aspect of society. Throughout my research, which …

Turning Farm Waste Into Energy: Pragmatic Approaches For Cleaner Midwestern American Communities, Rebecca Gaisie

Selected or Submitted Student Research Papers/Projects

Mismanagement of farm waste in the Midwest of the United States has resulted in significant methane emissions, water contamination, and public health concerns. The present manure management rules are still inconsistent, underfunded, and insufficient to motivate individuals to behave in a way that benefits the environment, despite increasing concerns about the environment. This policy study investigates anaerobic digestion as a potential means to convert waste into energy that could support rural and environmental development. Some of the problems with the federal and state legislation examined in this study under an EPI framework are a lack of incentives, inadequate technical support, …

Producer-Oriented And Consumer-Oriented Alternative Food Networks And Rural Revitalization In China: Distinct Trajectories And Variegated Impacts, Meiling Wu, Qian Forrest Zhang

Research Collection School of Social Sciences

Alternative food networks (AFNs) have been increasingly perceived as an engine for rural revitalization, yet AFNs can differ in their founding motivations, operational methods, and organizational forms, which thus produce varying economic, social, and environmental outcomes. Despite this, the complexity of AFNs in the role of rural revitalization remains surprisingly under-researched. This study, drawing a distinction between producer-oriented and consumer-oriented AFNs in China, explores the dynamics of how producer-oriented and consumer-oriented AFNs are formed and give rise to distinct trajectories of rural revitalization. When AFNs prioritize producers' pursuit of alternatives to conventional agrifood systems over merely catering to urban consumers’ …

Research Report: Confidence In Institutions, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley D. Lubben, L. J. Mcelravy, Rebecca J. Vogt

Nebraska Rural Poll

This report details 943 responses to the 2025 Nebraska Rural Poll, the 30th annual effort to understand rural Nebraskans’ perceptions. Respondents were asked a series of questions about their confidence in institutions. Trends for some of the questions are examined by comparing data from the 2017 Poll and 2021 Poll to this year’s results. In addition, comparisons are made among different respondent subgroups, that is, comparisons by age, occupation, region, etc. Based on these analyses, some key findings emerged:

• Rural Nebraskans’ confidence in many institutions did not change much during the past eight years. However, more rural Nebraskans have a …

Research Report: Insights Into Community, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt

Nebraska Rural Poll

Rural Nebraskans are more positive about the current change in their communities this year but are less positive about its future. Starting three years ago, the proportion believing their community changed for the worse was more than the proportion believing it had changed for the better (similar to what occurred in 2003 and 2009). However, last year that trend reversed back to the typical pattern and continued this year. This year, more people believe their community has changed for the better than has changed for the worse. When asked about what they expect ten years from now, this year more …

Research Report: Housing, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt

Nebraska Rural Poll

Executive summary

Most rural Nebraskans support a variety of housing programs and priorities. The support for these various programs was similar to that found in 2016. At least three-quarters of rural Nebraskans would somewhat support or strongly support the following in their community: developing programs to help seniors age in their current home; offering low-interest loans or grants for repair, rehabilitation or home improvement; providing affordable rental housing; establishing a local program that would purchase and remove dilapidated houses making lots available for building; developing senior housing; purchasing, rehabilitating and reselling vacant housing; and establishing a local program that would …

Research Report: Artificial Intelligence, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt

Nebraska Rural Poll

Some rural Nebraskans have used artificial intelligence (AI) tools. Just over one-quarter have used any AI tool. However, most younger persons have used AI tools.

Given that, it is not surprising that most rural Nebraskans are not at all or slightly informed about artificial intelligence. Just over one-third are moderately informed about AI, and just over one in ten are either very or extremely informed about AI.

Most rural Nebraskans are either not at all or slightly confident that AI is being used in the best interest of the public. Just over one-half are not at all confident that it …

Research Report: Economy And Trade Policy, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyers, Rebecca J. Vogt

Nebraska Rural Poll

Most rural Nebraskans are somewhat or very concerned about their household’s cost of living, their household income, and their household’s financial situation. This was particularly true for certain groups, including persons with lower household incomes, younger persons, and persons with construction, installation, or maintenance occupations.

When asked about the impacts of international trade, most rural Nebraskans think it is good for Nebraska’s economy. Residents of the Panhandle are the regional group least likely to think trade is good for the state’s economy.

Many rural Nebraskans think international trade is good for creating jobs in Nebraska, for their own standard of …

The 2021 Kansas Rural Grocery Survey: Revaluating Extension’S Role In Rural Grocery Issues, Jacob A. Miller-Klugesherz, Jessica Ramirez, Rial Carver, Erica Blair, Leah J. Tsoodle, Lauren Scheufler

Journal of Extension

Kansas State University’s Rural Grocery Initiative, housed under research and extension, surveyed rural Kansas grocery stores in 2021 (N = 48). This is the second RGI survey, following up on the ownership and customer surveys in 2008. This survey broadly assesses owner characteristics, store features, and challenges. Using descriptive and thematic analyses, we identified two topline conclusions for grocers and their respective Extension services. First, grocers need to identify transition plans earlier and more often. Second, grocers can overcome competition and distribution challenges by diversifying their sourcing, supply, and offerings.

Research Report: Civil Discourse, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Rebecca J. Vogt

Nebraska Rural Poll

Most rural Nebraskans believe the lack of civil or respectful discourse in our political system is either a very serious or a somewhat serious problem. The responses were fairly similar to those received last year.

In addition, most rural Nebraskans think Americans are more divided over politics than they were 10 years ago. The responses are similar to those received last year.

Despite that feeling, most rural Nebraskans have friends who have political views that are very different from their own. Yet, some rural Nebraskans are no longer able to talk to friends or family members because of their views …

Research Report: Well-Being, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Rebecca J. Vogt

Nebraska Rural Poll

This year, rural Nebraskans are more pessimistic about their current situation than they’ve been since this study began. The proportion believing they are worse off than they were five years ago was 33 percent, up from 27 percent last year and 21 percent in 2022. This is the highest level across all years of the study. This increase in pessimism was matched with a sharp decrease in optimism. This year, just over one-third (36%) of rural Nebraskans believe they are better off compared to five years ago, down from 45 percent last year.

This trend continued when looking to the …

Post-Productivism And Rural Revitalization In China: Drivers And Outcomes, Meiling Wu, Qian Forrest Zhang, John A. Donaldson

Research Collection School of Social Sciences

We propose that post-productivism offers a useful analytical framework for understanding the multi-scalar and diverse changes that are taking place in China’s rural revitalization. As a theoretical framework that emerged from the study of rural changes in the Global North, the applicability of post-productivism in the Global South has been contested. This paper offers the first comprehensive analysis of the emergence of post-productivism in rural China and uses post-productivism as a framework to conceptualize a wide range of changes in China’s rural revitalization. We conceptually clarify the driving forces that give rise to post-productivism and the outcomes these drivers produce. …

Horizontal Concentration And Vertical Concentration In Capitalist Agriculture: Re-Interpreting Marx And Chayanov, Qian Forrest Zhang

Research Collection School of Social Sciences

How capitalism transforms peasant farming is a central question in agrarian studies. The two most important theoretical perspectives on this question—Marxist and Chayanovian theories—both have limitations. The former overlooked how commercial capital can transform smallholders’ production through vertical integration and extract surplus from smallholders through commodity relations; the latter neglected how labor commodification transforms smallholders’ family economic behaviors. These two theories, however, complement each other on these two fronts. Through critically re-interpreting Marxist and Chayanovian theories, this paper offers a synthesis that integrates the two perspectives into a coherent theoretical framework and proposes that capitalist agriculture expands through both “horizontal …

2022 Census Of Agriculture: Nebraska Highlights, Kathleen Brooks, Bradley D. Lubben

Cornhusker Economics

In February 2024, the United States Department of Agriculture National Agricultural Statistics Service published data from the 2022 Census of Agriculture. This data is collected every five years. The current article highlights a few of the Nebraska numbers. Two significant highlights from the data are the total number of farms and the total value of production. U.S. farm numbers declined modestly in the U.S. from 2.04 million in 2017 to 1.90 million in 2022. The total value of production for U.S. farms and ranches increased substantially from $388.5 billion in 2017 to $543.1 billion in 2022. Crop production accounted for …

Taking Flight Or Taking A Pass? Exploring Factors Influencing Consumer Willingness To Pay For Evtol Travel, David C. Ison

International Journal of Aviation, Aeronautics, and Aerospace

The Advanced Air Mobility (AAM) industry is experiencing significant growth due to technological advancements and increasing demand for efficient travel experiences. The market is expected to reach $45 billion by 2030, with major players like Joby, Archer, Beta, and Wisk dominating. This study aimed to assess public willingness to pay for AAM services using eVTOLs, using Amazon's Mechanical Turk platform. The survey yielded a response rate of 85.8%, with 1,622 completed surveys. The study found that younger urban consumers were more willing to pay higher prices for AAM electric vertical takeoff and landing (eVTOL) aircraft trips than older participants, possibly …

Perceptions Of The Farm Bill Among Nonmetropolitan Nebraskans, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley D. Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

The federal legislation known as the farm bill encompasses all things related to agriculture and food. This includes not only farm income safety net and conservation programs that typically come to mind when thinking about the farm bill, but also domestic food assistance programs (like SNAP), rural development (providing funding for items like broadband service, utilities, and housing programs) as well as programs that are focused on specific producers and crops. Given the variety of programs it entails, how familiar are rural Nebraskans with the farm bill and federal agricultural policy? Do rural Nebraskans support federal spending on the various …

Perceptions Of Childcare In Nonmetropolitan Nebraska, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley D. Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

Lack of childcare is an issue in many rural Nebraska communities. According to a report from Voices for Children, most counties in the state (91%) do not have enough available licensed childcare slots to meet the current demand there. Furthermore, 11 counties in the state have no licensed childcare facilities. Many communities are exploring options of how to address these shortages to maintain their current residents or to be able to attract new residents. Given these challenges, what types of childcare are rural Nebraskans currently using? How far do they drive to get to their childcare? And how do rural …

Community Well-Being And Civil Discourse In Nonmetropolitan Nebraska, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley D. Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

Rural Nebraskans are more positive about the current change in their communities this year but are less positive about its future. Starting two years ago, the proportion believing their community changed for the worse was more than the proportion believing it had changed for the better (similar to what occurred in 2003 and 2009). However, this year that trend reversed back to the typical pattern. This year, more believe their community has changed for the better than has changed for the worse. When asked about what they expect ten years from now, this year more people believe their community will …

Why Do Farmers’ Cooperatives Fail In A Market Economy? Rediscovering Chayanov With The Chinese Experience, Zhanping Hu, Qian Forrest Zhang, John A. Donaldson

Research Collection School of Social Sciences

In The Theory of Peasant Cooperatives, Chayanov develops the theories of differential optima and vertical integration, which stress the vulnerability of peasant farming in capitalist markets, and argues that cooperatives can support smallholders only if they operate as ‘a cooperative movement’, are buttressed by a strong ‘cooperative culture’, and achieve ‘vertical integration’. Based on extensive fieldwork in China, we identify six major obstacles that explain the failure of most cooperatives. Chayanov’s arguments caution us to not only the vital importance of cooperatives to the resilience of peasant farming, but also the apparently insurmountable obstacles that cooperatives face in market economies.

Remote Work Is Not Going Away: How Can Rural Communities Take Advantage Of This Opportunity?, Cheryl A. Burkhart-Kriesel

Cornhusker Economics

Since the COVID-19 pandemic as of 2020, are we looking at a national remote work “new normal” with a hybrid office and remote work combination as an additional option? This is an important question for rural areas. Discusses remote work trends and steps needed to leverage remote work in the rural context.

Perceptions Of Well-Being And The Economy In Nonmetropolitan Nebraska, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley D. Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

This year, rural Nebraskans are more pessimistic about their current situation than they’ve been in the past ten years. The proportion believing they are worse off than they were five years ago was 27 percent, up from the 21 percent last year and 11 percent in 2021. This is the highest level since both 2003 and 2009, when 28 percent believed they were worse off. This increase in pessimism was matched with a decrease in optimism. This year, less than onehalf (45%) of rural Nebraskans believe they are better off compared to five years ago, down from 50 percent last …

Things To Consider Before Co-Signing A Loan, J. David Aiken

Cornhusker Economics

In the context of family farms, includes some general points to consider before you sign a loan guarantee for a family member who is heavily in debt.

Conclusion: Having to consider whether to co-sign a child's loan is a very difficult situation-no one wants to be part of losing part of the family farm or ranch to loan foreclosure. But if the loan guarantee isn't part of a financial turnaround plan that has at least a fighting chance of success, don't sign the guarantee unless you absolutely don't need the money for your own retirement.

The Impact Of Organized Activism On Technology Sharing, Ahmed Chennak, Amalia Yiannaka

Cornhusker Economics

What factors influence a firm's decision to share its technology with competitors? While patent licensing has received considerable attention in the literature, studies have typically focused on the optimal licensing contract for product and process innovations in various market settings. A key finding of this literature is that the optimal licensing strategy depends on the type of the patentee; that is, whether the patentee is a producer in the market (insider patentee) or not (outsider patentee). Little attention has been given, however, to the role the general public can play on firms' incentives to share their innovations through licensing contracts …

Role Of Social Network On Technology Adoption: Application To Nebraska Producers In The Face Of Undesirable Vegetation Transitions, Sabrina Gulab, Holly K. Nesbitt, Simanti Banerjee, Theresa Floyd, Karina A. Schoengold

Cornhusker Economics

Conclusion

Producers need to have access to information regarding new conservation practices and technologies to ensure land management in the face of ecological threats in general and vegetation transitions (VTs) in the context of our study. This study investigates the role of an individual producer's social network on the willingness to seek information about technologies and management practices and the likelihood of new technology adoption with special attention to risk attitudes and producer spillover effects. Our results provide evidence that network composition and information obtained through a producer's social network don't influence an individual's willingness to seek information about new …

Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek

Cornhusker Economics

Adapted from Right Risk, volume 10, Issue 10, October 2022.

Effective communication within a farm or ranch family, especially when multiple generations are operating and managing the business, is the underpinning of all other decisions made in a family business. It is critical that farm and ranch families identify areas of contention and develop communication skills that will allow them to negotiate satisfying outcomes. This may involve basic skills training, including communication, problem solving, and decision making.

Science, Technology, Engineering, And Mathematics (Stem) Project-Based Learning (Pbl) Education: A New Mexico Case Study For Equity And Inclusion, Kimberly A. Scheerer

Teacher Education, Educational Leadership & Policy ETDs

This research addresses how student participation in Science, Technology, Engineering, and Mathematics (STEM) project-based learning (PBL) education activities encourages underrepresented minority student achievement in STEM career field trajectories. Seven New Mexico high school counselors and 12 STEM organization personnel were interviewed during this study. Their responses represent the nuanced professional voices where New Mexico public education intersects with STEM student interest and cultural influence.

For students, STEM PBL can foster deep integration across educational disciplines and enhance STEM career trajectory interest and readiness. STEM education converged with PBL methodologies has the ability to leverage community support while broadening student networks. …

The Village Law In Indonesia As Mechanism To Support Decentralisation In Tourism, Masrura R. Idjal

University of South Florida (USF) M3 Publishing

This study aims to evaluate the mechanism of Indonesia's village-level tourist planning and development decision-making process following the adoption of the Village Law (Law No. 6 of 2014). The Village Law aimed to alter the concept of authority, how villages developed, including in terms of tourism. The village Law is a component of Indonesia's decentralized governance structure, which has been in place for the past 20 years. Decentralization is the process by which national government functions such as administration, financing, and authority are transferred to local governments. The Village Law was enacted to give the village government greater power, authority, …

Perceptions Of The Economy And Employment In Nonmetropolitan Nebraska: 2022 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz, Amanda Tupper

Nebraska Rural Poll

Most rural Nebraskans believe most of the listed economic items will become worse or much worse over the next 12 months when asked in May and June. Almost nine in ten think the following will become worse: inflation, gasoline or diesel fuel prices, grocery prices, and interest rates. In fact, at least four in ten rural Nebraskans believe the following items will become much worse in the next 12 months: gasoline or diesel fuel prices, inflation, grocery prices, and healthcare costs. The two items that had less than one-half believing they would become worse or much worse during the next …

The Role Of Destination Image And Destination Attachment In Destination Loyalty Of Tourists Attending Rural Tourism Activities: The Case Of Canakkale, Buket Buluk Esitti

University of South Florida (USF) M3 Publishing

While destination loyalty is defined as tourists’ positive spiritual feelings towards a destination, their tendency to repurchase produced goods and services, and to recommend a destination to others; destination image is a simplification of a tourist’s complex beliefs, attitudes, impressions and thoughts about a destination. Destination attachment means the emotional bond and relationship that tourists form with a certain destination. In this study, these three issues were evaluated in terms of destination marketing and the nature of the relationship between them was examined. For this purpose, natural and cultural areas with rural tourism potential in Çanakkale were examined, and it …

Setting The Stage For The Next Farm Bill Debate, Bradley D. Lubben

Cornhusker Economics

The 2018 Farm Bill is set to expire in September 2023. New farm bill legislation will be needed by then if authority is to be extended for a wide range of programs from farm support to conservation, nutrition assistance, credit, trade promotion, rural development, research and education, and more.

The agricultural committees in Congress have already held initial hearings and many agricultural and other interest groups have noted their policy priorities. However, formal debate on a new farm bill is not expected to begin in earnest until early 2023 when a new session of Congress convenes.

While the formal debate …